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<title>Sphinn / patio11 / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 22 Nov 2007 08:44:32 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Blog Post Sphunn Into Duplicate Content Penalty (?)]]></title>
<link>http://sphinn.com/story/15252</link>
<comments>http://sphinn.com/story/15252</comments>
<pubDate>Thu, 22 Nov 2007 08:44:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/15252</guid>
<description><![CDATA[An example of a blog being penalized for duplicate content, possibly as a result of being Sphunn.  Shows what the relevant SERP looks like.  Also describes countermeasures you can take if you are erroneously detected as duplicate.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Tips for Ruby On Rails SEO]]></title>
<link>http://sphinn.com/story/14662</link>
<comments>http://sphinn.com/story/14662</comments>
<pubDate>Mon, 19 Nov 2007 07:35:34 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/14662</guid>
<description><![CDATA[Gives 5 tips, with code samples, for SEOing up a Ruby on Rails site.  Includes why you should rip out the default routes, avoid duplicate content penalization, and leverage the structure of your site to make linkbaiting easier.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Conversion Optimizer: AdWords, Done Right]]></title>
<link>http://sphinn.com/story/13372</link>
<comments>http://sphinn.com/story/13372</comments>
<pubDate>Sat, 10 Nov 2007 08:00:00 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/13372</guid>
<description><![CDATA[Describes experiences with Conversion Optimizer, Google's 1 month old pseudo-CPA product for the Content Network.  Highlights: ROI increased from 20% to 100%+, fraud decreased to almost zero, time spent managing AdWords campaign down 90%.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Developing Linkbait For a Non-Technical Audience]]></title>
<link>http://sphinn.com/story/10914</link>
<comments>http://sphinn.com/story/10914</comments>
<pubDate>Wed, 24 Oct 2007 20:07:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/10914</guid>
<description><![CDATA[A case study on linkbait in a conservative, non-technical vertical, with commentary on the general differences between the Digg crowd and The Rest of The World.  SEO pros can probably skip the first three paragraphs, defining terms like &quot;linkbait&quot; and &quot;Linkerati&quot; for non-SEO readers.The thesis in a nutshell:[The fact that it operates over time] is, in my humble opinion, the secret which differentiates linkbait for non-technical audience from linkbait for the Digg crowd. The Digg crowd has the attention span of an ADHD squirrel on illegal substances and has negative a billion interest in yesterday's news, with the possible exception of classic Nintendo games....Very few Digg posts are relevant 48 hours later. However, people will[use the resource being discussed for years]. That page willessentially *never* get old. It willjustcontinue quietly helping searchers out, collecting links, and making me money. It is an evergreen of value. If youhave a non-technical audience, you are in the evergreen farming business. Plant them, water them, and watch them grow.<br/><br/>2 Vote(s) ]]></description>
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