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<title>Sphinn / peteyoung / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 08 Jan 2009 12:32:33 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[A Blog Link is worth 5X a Comment Link]]></title>
<link>http://sphinn.com/story/96020</link>
<comments>http://sphinn.com/story/96020</comments>
<pubDate>Thu, 08 Jan 2009 12:32:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/96020</guid>
<description><![CDATA[Interesting follow up to recent Hot Blog post on '10 UK Search Marketing people you should be following on Twitter'. Dixon highlights that for every link that you get in a blog post, you'll get 478% more conversions than getting a list in the comments following a blog post...<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Getting started on Twitter - Twitter Turnoffs]]></title>
<link>http://sphinn.com/story/95356</link>
<comments>http://sphinn.com/story/95356</comments>
<pubDate>Mon, 05 Jan 2009 03:02:58 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/95356</guid>
<description><![CDATA[Starting with Twitter can be quite daunting, particular if you are to get the best out of it. Find out how to get the most out of it, and how to maximise the number of people who follow you<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[2008 - The Year of the iPhone, 2009 the Year Mobile Marketing Finally Goes Mainstream?]]></title>
<link>http://sphinn.com/story/93560</link>
<comments>http://sphinn.com/story/93560</comments>
<pubDate>Sat, 20 Dec 2008 01:00:04 -0800</pubDate>
<dc:creator></dc:creator>
<category>Mobile Search</category>
<guid>http://sphinn.com/story/93560</guid>
<description><![CDATA[Mobile marketing is often been forecast as the next big thing, however it has often been the case of a4always the bridesmaid and never the bride'-as mobile marketing campaigns often failed to deliver.However in 2008, we have started to see a change. Mobile marketing investment is certainly on the increase. Many organisations previously have been reluctant to invest or merely dipping their toe in the water, now have seen increased traffic volumes and ad networks establishing themselves with media buyers.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[5 essentials for your online brand reputation toolkit]]></title>
<link>http://sphinn.com/story/90029</link>
<comments>http://sphinn.com/story/90029</comments>
<pubDate>Fri, 05 Dec 2008 03:22:45 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/90029</guid>
<description><![CDATA[Many organisations have issues in terms of brand reputation particularly on their brand search results. However digital marketing can have an important part to play in reducing the impact of such visibility...<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[How To Create No-Fail Hot Content]]></title>
<link>http://sphinn.com/story/87367</link>
<comments>http://sphinn.com/story/87367</comments>
<pubDate>Mon, 24 Nov 2008 13:03:04 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/87367</guid>
<description><![CDATA[Would you like your site content to rank well? Would you like your content to draw links like nails to a magnet? There is one strategy you can use to make sure the content you create is almost guaranteed to be a hit - and in the process it gathers backlinks and ranks well. This strategy isn't some secret ninja tactic that would get your site banned if the search engines found out about it either. In fact, it's a tactic that the search engines would be happy to recommend to all site owners.<br/><br/>50 Vote(s) ]]></description>
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<title><![CDATA[Has SEO outgrown SEO?]]></title>
<link>http://sphinn.com/story/85583</link>
<comments>http://sphinn.com/story/85583</comments>
<pubDate>Mon, 17 Nov 2008 13:52:51 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/85583</guid>
<description><![CDATA[Given how far search has come, and the scope of services offered by 'SEO's', is SEO the best term to describe such activity?<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[US08 - Online Marketing moves into the mainstream - An overview of the Obama campaign]]></title>
<link>http://sphinn.com/story/83798</link>
<comments>http://sphinn.com/story/83798</comments>
<pubDate>Sat, 08 Nov 2008 04:58:58 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/83798</guid>
<description><![CDATA[The Obama campaign has been highlighted as the year when online really came to politics with social media, search and display all playing their part in getting the word out there...<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Google include forum information in mainstream SERPS]]></title>
<link>http://sphinn.com/story/78259</link>
<comments>http://sphinn.com/story/78259</comments>
<pubDate>Sat, 11 Oct 2008 02:35:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/78259</guid>
<description><![CDATA[The introduction of further text to compliment forum listings seems to be more widespread over the last couple of days. Peter Young from Holistic Search discusses further<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Live Search only displays one page of results  Holistic Search]]></title>
<link>http://sphinn.com/story/76405</link>
<comments>http://sphinn.com/story/76405</comments>
<pubDate>Thu, 02 Oct 2008 07:54:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft SEO</category>
<guid>http://sphinn.com/story/76405</guid>
<description><![CDATA[MSN seems to have taken a very bold/strange move by presenting users with only one page of results.<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Forensic SEO Analysis Of United Airlines Google vs Chicago Tribune Story]]></title>
<link>http://sphinn.com/story/71911</link>
<comments>http://sphinn.com/story/71911</comments>
<pubDate>Thu, 11 Sep 2008 03:39:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/71911</guid>
<description><![CDATA[If ever there was a good reason to consider SEO this is it. Surely some consideration as to how Google et al index and process sites during indexation would have helped stop this...<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[People who have shaped search marketinga4Your views?]]></title>
<link>http://sphinn.com/story/50141</link>
<comments>http://sphinn.com/story/50141</comments>
<pubDate>Mon, 02 Jun 2008 01:56:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/50141</guid>
<description><![CDATA[I'll be honest, this is a sphinn for myself. Now thats over with...We are trying to put together a 10 most influental people in search and need the help from other people in search as to who those people deserve to be. Once we get those nominations we can start drawing up the shortlist. The floor is yours/....<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[10 reasons SEOs are like lawyers]]></title>
<link>http://sphinn.com/story/41985</link>
<comments>http://sphinn.com/story/41985</comments>
<pubDate>Tue, 22 Apr 2008 06:06:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/41985</guid>
<description><![CDATA[Brilliant analogy of SEO, started with the corker&quot;You don't get one until you realise how screwed you are without one.&quot;Its all downhill from there :)<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[10 Ways to get your social media campaign right - Part 1 of 2]]></title>
<link>http://sphinn.com/story/41560</link>
<comments>http://sphinn.com/story/41560</comments>
<pubDate>Sat, 19 Apr 2008 10:34:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/41560</guid>
<description><![CDATA[First part of getting your social media strategies right, something I think all too many people jump into unprepared, and unaware of the potential damage a bad social media damage can make<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEO evolved - but not as we know it]]></title>
<link>http://sphinn.com/story/25357</link>
<comments>http://sphinn.com/story/25357</comments>
<pubDate>Sun, 27 Jan 2008 04:31:09 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/25357</guid>
<description><![CDATA[Mike Grehan caused a fair bit of controversy back in 2007 when he wrote his article &quot;SEO Is Dead. Long Live, er, the Other SEO&quot;. At the time it drew some mixed reviews, the usual post-bashers and doom merchants, and those that took the article at face value. So have things changed since the article in question<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Search Marketing -Why you need SEO & PPC]]></title>
<link>http://sphinn.com/story/24119</link>
<comments>http://sphinn.com/story/24119</comments>
<pubDate>Sun, 20 Jan 2008 15:12:47 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/24119</guid>
<description><![CDATA[Frustrated by the lack of awareness of simple procedures that should be implemented as part of a webdesign project, an overview of just why SEM should be in your mindset from day 1<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEM, ROI and the million dollar question]]></title>
<link>http://sphinn.com/story/11167</link>
<comments>http://sphinn.com/story/11167</comments>
<pubDate>Fri, 26 Oct 2007 05:15:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/11167</guid>
<description><![CDATA[&quot;The plan was to grow the campaign with an increase in ROI. But what we've seen is an increase in spend but not the same in ROI&quot;.The above quote must have been mentioned to a number of agencies in the past, however shouldn't a 'closed loop' marketing campaign be a necessity if ROI is an issue?<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEO - why as an industry we deserve respect]]></title>
<link>http://sphinn.com/story/9829</link>
<comments>http://sphinn.com/story/9829</comments>
<pubDate>Wed, 17 Oct 2007 05:11:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/9829</guid>
<description><![CDATA[We have to be one of the only professions in the world that develops our profession by discussing findings and research openly. Surely only SEO<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Paid Links - Good or bad - a UK SEO perspective part III]]></title>
<link>http://sphinn.com/story/4474</link>
<comments>http://sphinn.com/story/4474</comments>
<pubDate>Mon, 03 Sep 2007 09:20:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/4474</guid>
<description><![CDATA[Further to matt cutts presentation at SES San Jose, we explored just what guidelines paid links contravene<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEO is corrupt - changing perceptions]]></title>
<link>http://sphinn.com/story/3584</link>
<comments>http://sphinn.com/story/3584</comments>
<pubDate>Thu, 23 Aug 2007 01:19:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/3584</guid>
<description><![CDATA[Followed a comment on a forum on which I participate, however it really got some thoughts going on changing the perception of some of the general public regarding search.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Search Engine Marketing and Advertising - What does the future hold?]]></title>
<link>http://sphinn.com/story/1583</link>
<comments>http://sphinn.com/story/1583</comments>
<pubDate>Fri, 27 Jul 2007 06:54:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/1583</guid>
<description><![CDATA[Seems to be the topic of the day at the minute - ie where is Search headed - so thought I would join in the fun ....<br/><br/>5 Vote(s) ]]></description>
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