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<title>Sphinn / planetc1 / Hot Today</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 27 Aug 2008 12:10:56 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[AJAX and Non-JavaScript Experiences for SEO friendly websites]]></title>
<link>http://sphinn.com/story/68666</link>
<comments>http://sphinn.com/story/68666</comments>
<pubDate>Wed, 27 Aug 2008 12:10:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/68666</guid>
<description><![CDATA[Tony Adams wsrites... With the &quot;Web 2.0a4 world that we live in, companies are inclined to create &quot;snazzy&quot; new AJAX experiences for users. I have been dubbing this the AJAX Dilemma lately because organizations/companies/website owners are creating sites that are not accessible and SEO friendly. They are risking crippling their businesses in the areas of search traffic by not planning SEO into the lifecycle of the product.<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[The Key to Effective Viral Marketing is Emotional Engagement]]></title>
<link>http://sphinn.com/story/62368</link>
<comments>http://sphinn.com/story/62368</comments>
<pubDate>Thu, 31 Jul 2008 16:18:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/62368</guid>
<description><![CDATA[DoshDosh: Viral marketing is the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. The term a4viral' stems from the concept of a a4virus', a self-perpetuating phenomenon which infects whatever it comes in contact with, spreading itself in an expanding outward arc. Your message is the virus. The carriers are your audience.<br/><br/>55 Vote(s) ]]></description>
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<title><![CDATA[Positioning yourself using SEO and PPC for Customer Acquisition]]></title>
<link>http://sphinn.com/story/57508</link>
<comments>http://sphinn.com/story/57508</comments>
<pubDate>Wed, 09 Jul 2008 00:39:17 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/57508</guid>
<description><![CDATA[Tony Adam writes... When I started learning about SEO and the role it can play for any business, whether small or large, there was one quote that put it all into perspective. It was a business meeting that I was having with the owner of our company at the time and he said to me: &quot;We have to find a way to position ourselves so people find us and not us going out finding people.&quot;<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[A Very Unfortunate Error For Farecast and Live]]></title>
<link>http://sphinn.com/story/55249</link>
<comments>http://sphinn.com/story/55249</comments>
<pubDate>Thu, 26 Jun 2008 09:34:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft</category>
<guid>http://sphinn.com/story/55249</guid>
<description><![CDATA[Jane Copland writes... This morning, I was talking to Rob Kerry about some particularly competitive search phrases and looking around in the SERPs. We'd gone through most of the usual suspects when [cheap flights] came up. Google duly returned its top ten, and at the bottom, I noticed farecast.live.com.<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[Twitter: Ultimate Time Waster or Great Tool?]]></title>
<link>http://sphinn.com/story/53761</link>
<comments>http://sphinn.com/story/53761</comments>
<pubDate>Wed, 18 Jun 2008 16:55:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/53761</guid>
<description><![CDATA[Chris Winfield writes... Yesterday I presented at SES Toronto along with Lee Odden and Dave Snyder on a panel called a4Twitter: Ultimate Time Waster, or Great Tool?' I figured that in order to show how Twitter actually works - it would be best to use Twitter to do it. Here's the results of the experiment and an extended version of my presentation. Also if you're on Twitter and would like to follow me - here's my profile: http://twitter.com/chriswinfield<br/><br/>50 Vote(s) ]]></description>
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<title><![CDATA[The Five Essential Elements of Effective Social Media Marketing]]></title>
<link>http://sphinn.com/story/51075</link>
<comments>http://sphinn.com/story/51075</comments>
<pubDate>Sat, 07 Jun 2008 06:12:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/51075</guid>
<description><![CDATA[Brian Clark writes... Have you noticed all the skepticism lately about social media marketing?I invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO of a traditional advertising agency, and he raised some valid points about true interactivity online. Unfortunately, as many people ironically pointed out in the comments, Bob is short on answers.<br/><br/>55 Vote(s) ]]></description>
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<title><![CDATA[8 Arguments Against Sculpting PageRank with Nofollow]]></title>
<link>http://sphinn.com/story/50534</link>
<comments>http://sphinn.com/story/50534</comments>
<pubDate>Wed, 04 Jun 2008 23:12:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/50534</guid>
<description><![CDATA[Adam writes... This post will explore several arguments against using nofollow for internal PageRanka4 sculpting. It is based on a presentation I did at SMX Advanced. You can view my presentation slides here, however the deck is very brief since I only had about 10 minutes to present my position. The bulk of the discussion is treated in this post.<br/><br/>60 Vote(s) ]]></description>
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<title><![CDATA[Why You Need To Know SEO Basics, Even If You Outsource]]></title>
<link>http://sphinn.com/story/49341</link>
<comments>http://sphinn.com/story/49341</comments>
<pubDate>Thu, 29 May 2008 11:59:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/49341</guid>
<description><![CDATA[Jessica Bowman writes... When you outsource SEO, you don't outsource responsibility and accountability for getting the job done and driving more traffic. Even though you may outsource SEO completely, you really should invest the time understand SEO basics to best manage your SEO firm, your strategy and provide greater value to your SEO program.<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[Viral Marketing on Youtube: A Look at LisaNovaa4s Sexy Videos]]></title>
<link>http://sphinn.com/story/47546</link>
<comments>http://sphinn.com/story/47546</comments>
<pubDate>Wed, 21 May 2008 11:44:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/47546</guid>
<description><![CDATA[Maki writes... Back in August 2007, usability guru Jakob Nielsen wrote about banner blindness and indicated that plain text, faces and cleavage (or other private body parts) were the three design elements most effective at attracting eyeballs. While Nielsen didn't examine any popular internet websites specifically, this eye-tracking research holds true in many instances.<br/><br/>36 Vote(s) ]]></description>
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<title><![CDATA[Does My CEO Really Need a Facebook Profile?]]></title>
<link>http://sphinn.com/story/47202</link>
<comments>http://sphinn.com/story/47202</comments>
<pubDate>Tue, 20 May 2008 08:00:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/47202</guid>
<description><![CDATA[Shannon at 10e20.com writes... When people think of social networking, Vanessa feels they tend to think of the high profile stuff like MySpace and Facebook and these are great examples, but she stressed that there are all kinds of social networking. Social Networking is anywhere people are talking online. From a corporate perspective, what you are interested in - is where people are talking about you and are talking about the topics you care about (competitor brands, issues that involve your brand).<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[How Search Engines May Substitute Other Search Terms for Yours]]></title>
<link>http://sphinn.com/story/47048</link>
<comments>http://sphinn.com/story/47048</comments>
<pubDate>Mon, 19 May 2008 14:36:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/47048</guid>
<description><![CDATA[Bill Slawski writes... When you search for something at a search engine, the search engine might not just try to find pages on the web which match the keywords that you searched with, but may first try to expand upon those keywords by finding similar or related terms.<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[Baby Girl Born on Twitter!]]></title>
<link>http://sphinn.com/story/46784</link>
<comments>http://sphinn.com/story/46784</comments>
<pubDate>Sun, 18 May 2008 00:17:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/46784</guid>
<description><![CDATA[Internet marketing strategy guy and family man extraordinaire (who also really likes beer), Adam Audette, posted to twitter about 15 hours ago with a tweet that read... We're having our baby today. Heading to the hospital at 12 noon to induce. I'll post with updates along the way!I (and many others) followed his tweets throughout the day and I thought it would be great to share them all in one place. See comments for the remainder of this beautiful story.Congratulations to Adam and Sally Audette on the birth of their baby girl!<br/><br/>48 Vote(s) ]]></description>
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<title><![CDATA[SEO Has No Future? Think Again!]]></title>
<link>http://sphinn.com/story/46391</link>
<comments>http://sphinn.com/story/46391</comments>
<pubDate>Thu, 15 May 2008 11:50:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/46391</guid>
<description><![CDATA[Dave Wallace writes... I am so weary of non-SEO types who have some measure of influence spouting off their opinion of what SEO is, what it isn't, whether it is growing or declining and the like. It is no different then when celebrities use their clout and status to speak out of some subject like they are some kind of authority on the matter when in all actuality they are not.<br/><br/>62 Vote(s) ]]></description>
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<title><![CDATA[How to Get More Twitter Followers]]></title>
<link>http://sphinn.com/story/46036</link>
<comments>http://sphinn.com/story/46036</comments>
<pubDate>Wed, 14 May 2008 02:08:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/46036</guid>
<description><![CDATA[Maki writes... Darren Rowse recently wrote a series of posts about increasing your Twitter presence, in which he mainly talks about how to use Twitter by adding value in order to increase your Twitter following. While Darren made several good points, I want to give you my perspective on it, which is somewhat different.<br/><br/>66 Vote(s) ]]></description>
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<title><![CDATA[What Google Knows About Spam]]></title>
<link>http://sphinn.com/story/45609</link>
<comments>http://sphinn.com/story/45609</comments>
<pubDate>Mon, 12 May 2008 08:14:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/45609</guid>
<description><![CDATA[What Google Knows About Spam: A video presentation by Matt Cutts (recorded recently at a Web 2.0 conference).<br/><br/>52 Vote(s) ]]></description>
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<title><![CDATA[The Elevator Pitch Is Dead. Introducing The Twitpitch]]></title>
<link>http://sphinn.com/story/44679</link>
<comments>http://sphinn.com/story/44679</comments>
<pubDate>Wed, 07 May 2008 08:51:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/44679</guid>
<description><![CDATA[MSaleem writes... The landscape of corporate public relations is changing fast. First the press release died and we told you how to write a press release for the social media audience. Now the elevator pitch is dead and here's how to adapt.<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[SEO and Web Site Redesign]]></title>
<link>http://sphinn.com/story/43721</link>
<comments>http://sphinn.com/story/43721</comments>
<pubDate>Thu, 01 May 2008 12:59:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/43721</guid>
<description><![CDATA[Lee Odden writes... It's a near nightmare situation really. A client sends an email on Friday saying, &quot;We're launching a new web site on Monday, can you take a look at it to make sure our site optimization is ok?&quot;.<br/><br/>66 Vote(s) ]]></description>
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<title><![CDATA[Muhammad Saleem on the Importance of Community]]></title>
<link>http://sphinn.com/story/43070</link>
<comments>http://sphinn.com/story/43070</comments>
<pubDate>Mon, 28 Apr 2008 19:53:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/43070</guid>
<description><![CDATA[Muhammad Saleem writes... To ensure the success of any social media marketing campaign, it is important to have a strong network of friends who support you. When you build up connections and friendships online, you establish credibility as a user.<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[Social Communities Going Down a4 Whoa4s Got Personality?]]></title>
<link>http://sphinn.com/story/42275</link>
<comments>http://sphinn.com/story/42275</comments>
<pubDate>Wed, 23 Apr 2008 14:14:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/42275</guid>
<description><![CDATA[Jeff Quipp writes... If its in fact true that &quot;actions speak louder than words&quot;, and &quot;problems are merely opportunities in disguise&quot;, we should be able to read a lot into the personality and philosophy or various social communities by looking at how they behave when confronted with adversity (read scheduled maintenance).<br/><br/>50 Vote(s) ]]></description>
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<title><![CDATA[SBM Unleashed: Local Search Workshop]]></title>
<link>http://sphinn.com/story/42026</link>
<comments>http://sphinn.com/story/42026</comments>
<pubDate>Tue, 22 Apr 2008 12:51:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/42026</guid>
<description><![CDATA[David Wallace writes... The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consumer reviews?<br/><br/>32 Vote(s) ]]></description>
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<title><![CDATA[The Essential Guide to Managing Your Reputation While Social Networking]]></title>
<link>http://sphinn.com/story/37752</link>
<comments>http://sphinn.com/story/37752</comments>
<pubDate>Mon, 31 Mar 2008 22:20:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/37752</guid>
<description><![CDATA[Patricia Skinner writes: Rumblings of discomfort are being felt by some web users who have found to their cost that someone, somewhere sees what you do online. The social media sites are great networking tools, and can be useful for business. But if you don't take steps to guard your reputation there can be repercussions.<br/><br/>47 Vote(s) ]]></description>
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<title><![CDATA[What is Your Social Media Marketing Strategy?]]></title>
<link>http://sphinn.com/story/36690</link>
<comments>http://sphinn.com/story/36690</comments>
<pubDate>Tue, 25 Mar 2008 14:20:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/36690</guid>
<description><![CDATA[Lee Odden writes: There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include...<br/><br/>49 Vote(s) ]]></description>
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<title><![CDATA[The baiting hordes of social news sites: how will you react?]]></title>
<link>http://sphinn.com/story/35321</link>
<comments>http://sphinn.com/story/35321</comments>
<pubDate>Wed, 19 Mar 2008 09:22:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/35321</guid>
<description><![CDATA[Muhammad Saleem writes: if you've contributed to any of the major social news sites, you are probably aware of the fact that the commenters on these sites are not the most articulate or the most civil members of the social web. in fact, in many cases, on sites like digg, the commenters are juvenile and downright abusive.<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[SMX West: Most Popular Guy at the Bar?]]></title>
<link>http://sphinn.com/story/30720</link>
<comments>http://sphinn.com/story/30720</comments>
<pubDate>Mon, 25 Feb 2008 22:09:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/30720</guid>
<description><![CDATA[An evil green plot to get someone to buy you beer? You be the judge.I was checking out the SMX Connect pages (very cool) for the SMX West conference that is starting this Tuesday.I found the tags really interesting, and I found myself browsing through tags for what people listen to, what people watch, what companies they work for, and what search related topics they are most interested in.Besides the main event, there are luncheon topics for Video, PPC, Local, Branding, and others. But there's one topic not being discussed on the conference floor or the lunches. I suspect if you want to learn more about it, be prepared to belly up to the bar, and get connected with the guy that has the goods.See my comments (with screenshot link) below. If this is indeed a tactic to get people to buy you beer, it should be on someone's Marketing Tips list. Could make good Beer Bait. :)<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[Why Saying No Can Mean More People Saying Yes]]></title>
<link>http://sphinn.com/story/30405</link>
<comments>http://sphinn.com/story/30405</comments>
<pubDate>Mon, 25 Feb 2008 06:03:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/30405</guid>
<description><![CDATA[Lyndon Antcliff (aka Lyndoman) says: Sometimes, you just have to say no. When building a social network whose main aim is to improve your social media marketing strategy you have to say no at some point when someone asks if you would put your name to a social media submission.<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[All Clicks Aren't Created Equal: Q&A With Danny Sullivan]]></title>
<link>http://sphinn.com/story/29200</link>
<comments>http://sphinn.com/story/29200</comments>
<pubDate>Mon, 18 Feb 2008 14:47:06 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/29200</guid>
<description><![CDATA[Alan Rimm-Kaufman writes: Earlier this month, in a blog post reporting our clients' aggregate ad spend across the major search engines, we noted that Google's slice of the pay-per-click pie increased across 2007. I wrote&quot;We never sat down and had meetings about moving budgets. Rather, our systems noticed that ever-so-slightly better clicks could be had on Google and so shifted spend there. &quot;Better&quot; in this context means &quot;more likely to generate sales dollars or margin dollars for our clients&quot;.<br/><br/>46 Vote(s) ]]></description>
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<title><![CDATA[Following Twitter Tweets Beyond 10 Pages]]></title>
<link>http://sphinn.com/story/25754</link>
<comments>http://sphinn.com/story/25754</comments>
<pubDate>Thu, 31 Jan 2008 12:25:31 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/25754</guid>
<description><![CDATA[Have you ever woken up late and wondered what the people you've been following on Twitter have been up to? Maybe not, but I live on the West Coast and by the time I check in many UK and East Coast conversations have already passed me by.<br/><br/>34 Vote(s) ]]></description>
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<title><![CDATA[SEOs Fight Fat For Charity]]></title>
<link>http://sphinn.com/story/26067</link>
<comments>http://sphinn.com/story/26067</comments>
<pubDate>Thu, 31 Jan 2008 09:25:58 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/26067</guid>
<description><![CDATA[Wondering what this is all about? Well, a few SEOs needed to lose some weight, so they got together and decided to make it a public event. We are sharing our weight loss attempts right here for the whole world to see, and in the process, we hope to make some money for charity.<br/><br/>56 Vote(s) ]]></description>
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<title><![CDATA[Social Media Can Be a Great Way to Stretch Your Ad Budget]]></title>
<link>http://sphinn.com/story/24483</link>
<comments>http://sphinn.com/story/24483</comments>
<pubDate>Thu, 24 Jan 2008 00:37:19 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/24483</guid>
<description><![CDATA[From Jennifer Laycock... Word is out that 30 second spots during this year's SuperBowl are going for a cool $3 million. That's unattainable cash for most small businesses. Even still, I have to wonder if it's a worthwhile investment for the companies that CAN afford it. Surely there's a better way to leverage $3 million to deliver a solid return and ongoing return.<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[Going Local in StumbleUpon]]></title>
<link>http://sphinn.com/story/24672</link>
<comments>http://sphinn.com/story/24672</comments>
<pubDate>Wed, 23 Jan 2008 22:57:23 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/24672</guid>
<description><![CDATA[Jake Matthews says... I am becoming a big fan of the organic approach to StumbleUpon (SU) and the ways you can connect with members finding like minded users in demographic and interest areas.The StumbleUpon social tool was built for discovering webpages that are recommended by your network of friends. The site allows for networking and the toolbar allows for finding and discovering new great content on the web. This is a powerful combination of Internet function and social web.<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[Catchy Linkbait Is Worthless Without Really Good Content]]></title>
<link>http://sphinn.com/story/24522</link>
<comments>http://sphinn.com/story/24522</comments>
<pubDate>Wed, 23 Jan 2008 07:18:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/24522</guid>
<description><![CDATA[Cameron Olthuis says... Getting your linkbait post, widget or other content featured on the front page of Digg is one thing-a good thing, as this can drive a spike in traffic. Getting a whole bunch of links to that contant, however, is entirely another matter. After all, the purpose of linkbait should be to attract links, not just short-term traffic. However, it seems that a lot of people measure success soley based on whether of not content becomes popular and the total number of Diggs it ends up with.<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[When Small Businesses Shouldn't Act Like A Small Business]]></title>
<link>http://sphinn.com/story/22488</link>
<comments>http://sphinn.com/story/22488</comments>
<pubDate>Fri, 11 Jan 2008 06:13:10 -0800</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/22488</guid>
<description><![CDATA[Stoney deGeyter says... I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you're one of those that likes being &quot;mom and pop&quot; then this article isn't for you. On the other hand, if you're a small business owner that has big dreams and big goals there is no better time than now than to start getting out of the small business, mom and pop mindset and start thinking like the business you want to grow into. And the first place to start is with your online marketing campaigns.<br/><br/>44 Vote(s) ]]></description>
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<title><![CDATA[The a4El Farola4 Problem in Social News]]></title>
<link>http://sphinn.com/story/22082</link>
<comments>http://sphinn.com/story/22082</comments>
<pubDate>Wed, 09 Jan 2008 13:48:57 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/22082</guid>
<description><![CDATA[Muhammad Saleem on the a4El Farol' problem in social news.The problem, as James Surowiecki explains in his book the Wisdom of Crowds, goes something like this:Imagine that there are a certain number of people and on a particular day, they all want to go to a bar called El Farol. The problem is that the bar is rather small and if everyone goes at the same time, it will be crowded and no one will have fun.<br/><br/>26 Vote(s) ]]></description>
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<title><![CDATA[10 Simple Steps To Social Media Success In 2008]]></title>
<link>http://sphinn.com/story/21986</link>
<comments>http://sphinn.com/story/21986</comments>
<pubDate>Tue, 08 Jan 2008 14:04:29 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/21986</guid>
<description><![CDATA[Chris Winfield of 10e20 with 10 simple steps... It's no secret that social media should be an integral part of your online marketing strategy. Creating viral content and promoting it is only a fraction of the equation. You must also strengthen your online footprint and become part of the network. Trying to figure out where to start can be daunting.<br/><br/>59 Vote(s) ]]></description>
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<title><![CDATA[Live Search Returning Google AdWords in Natural Search Results]]></title>
<link>http://sphinn.com/story/19368</link>
<comments>http://sphinn.com/story/19368</comments>
<pubDate>Wed, 19 Dec 2007 01:43:28 -0800</pubDate>
<dc:creator></dc:creator>
<category>Microsoft</category>
<guid>http://sphinn.com/story/19368</guid>
<description><![CDATA[Live Search is offering a new way for AdWords customers to get click-throughs - their own natural SERPs. They appear to be indexing AdWords ads from Google's own SERPs. Doing a search on Live for colorations paint (at the time of this writing) will give you AdWords ads in the third and fourth natural result.<br/><br/>39 Vote(s) ]]></description>
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<title><![CDATA[Matt Cutts 3 step process to building up a really good site]]></title>
<link>http://sphinn.com/story/17961</link>
<comments>http://sphinn.com/story/17961</comments>
<pubDate>Mon, 10 Dec 2007 09:19:59 -0800</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/17961</guid>
<description><![CDATA[This post is a combination of transcribed content from video recorded at a PubCon 2007 evening session that featured Matt Cutts, my organization of that content, and related resource links for websites or articles Matt spoke about during his presentation. The discussion was moderated by special guest host Guy Kawasaki, who was a keynote speaker at PubCon 2006.<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[Google's Matt Cutts On Cloaking & Search Snippets]]></title>
<link>http://sphinn.com/story/16082</link>
<comments>http://sphinn.com/story/16082</comments>
<pubDate>Wed, 28 Nov 2007 13:56:10 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/16082</guid>
<description><![CDATA[Barry Schwartz and his report on Matt Cutts On Cloaking &amp; Search Snippets.Video included.<br/><br/>40 Vote(s) ]]></description>
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<title><![CDATA[Sphinn Specific List for Pubcon 2007]]></title>
<link>http://sphinn.com/story/15770</link>
<comments>http://sphinn.com/story/15770</comments>
<pubDate>Tue, 27 Nov 2007 02:30:20 -0800</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/15770</guid>
<description><![CDATA[I noticed a significant number of active users here on Sphinn were speaking at next week's Pubcon in Las Vegas. I've put together a profiled list that focuses on those members of this community, so other active participants on Sphinn would have it as a resource when wanting to meet those speakers.Allow me to be the first comment so I can include the list...<br/><br/>34 Vote(s) ]]></description>
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<title><![CDATA[Robert Cialdini and the Powerful Art of Persuasion]]></title>
<link>http://sphinn.com/story/15574</link>
<comments>http://sphinn.com/story/15574</comments>
<pubDate>Mon, 26 Nov 2007 23:08:43 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/15574</guid>
<description><![CDATA[Maki and his weekend report on Robert Cialdini.&quot;Robert Cialdini is an influential social psychologist who is an expert in the systematic study of persuasion, compliance and negotiation.&quot;<br/><br/>27 Vote(s) ]]></description>
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<title><![CDATA[Thanksgiving Search Tips from Danny Sullivan]]></title>
<link>http://sphinn.com/story/15122</link>
<comments>http://sphinn.com/story/15122</comments>
<pubDate>Thu, 22 Nov 2007 04:33:46 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/15122</guid>
<description><![CDATA[Lot's of gems in Danny's piece... With the US about to celebrate the Thanksgiving holiday tomorrow, how are the major search engines gearing up to support an onslaught of Thanksgiving queries? Let's take a look at how you can use them, ranging from flight tracking tools to special &quot;shortcut&quot; or &quot;smart answer&quot; boxes leading to related information.<br/><br/>28 Vote(s) ]]></description>
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