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<title>Sphinn / ppedersen / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 05 Sep 2008 08:59:45 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Search Engine Optimization Specialist Job (Knoxville)]]></title>
<link>http://sphinn.com/story/70837</link>
<comments>http://sphinn.com/story/70837</comments>
<pubDate>Fri, 05 Sep 2008 08:59:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Jobs Offered</category>
<guid>http://sphinn.com/story/70837</guid>
<description><![CDATA[Perform activities related to SEO (search engine optimization) for our newspaper sites and their various internet products. Collect and interpret search engine data and develop SEO tactics and best practices using this data. Consult and educate key stakeholders in regard to all facets of SEO from overall strategy to web coding techniques. Benchmark results and measure trends in order to determine progress.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[I Just Peea4d Myself: Google Keyword Tool Now Provides Real Data -]]></title>
<link>http://sphinn.com/story/58028</link>
<comments>http://sphinn.com/story/58028</comments>
<pubDate>Wed, 09 Jul 2008 13:20:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/58028</guid>
<description><![CDATA[It takes a lot to get me giddy as a little girl.  However, Google's new keyword tool update has brought out the data freak in me.Yahoo clearly hasn't &quot;gotten&quot; the value of befriending the SEM community.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Flash & Google: Let the Buyer Beware]]></title>
<link>http://sphinn.com/story/56607</link>
<comments>http://sphinn.com/story/56607</comments>
<pubDate>Wed, 02 Jul 2008 12:03:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/56607</guid>
<description><![CDATA[Googlebot indexes pages, right? Pages have unique URLs, right, and unique title tags? How many full-Flash websites do you see where the URL changes as you navigate from section to section?So what is Google going to index?Building a site completely in Flash, whereby only one file loads and the URL/Title doesn't change as the user navigates, is still going to be a shot in the foot for anybody hoping to pick up a lot of search engine traffic.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[AdWords Account Jacked?  It May Not Be Your Fault!]]></title>
<link>http://sphinn.com/story/26001</link>
<comments>http://sphinn.com/story/26001</comments>
<pubDate>Wed, 30 Jan 2008 13:18:17 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/26001</guid>
<description><![CDATA[If you've ever setup a Google AdWords account and noticed that the Minimum CPC (cost-per-click) for most of your keywords started around $1, $5, or $10 from the get-go, you may be experiencing a quality score issue around your &quot;Visible URL&quot;. This post explains how can you inherit a penalty from someone else's shotty work, and what to do when that happens.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Why You Must Optimize New PPC Campaigns before Activating in Google Adwords]]></title>
<link>http://sphinn.com/story/24903</link>
<comments>http://sphinn.com/story/24903</comments>
<pubDate>Thu, 24 Jan 2008 08:45:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/24903</guid>
<description><![CDATA[It's important for people to understand how vital it is to get their Google AdWords right from the start ...especially with Campaigns getting high impressions right out of the gate.  I low CTR can tank you account within days.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Stop Freaking Out about PageRank!]]></title>
<link>http://sphinn.com/story/11050</link>
<comments>http://sphinn.com/story/11050</comments>
<pubDate>Thu, 25 Oct 2007 11:35:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/11050</guid>
<description><![CDATA[There has been a lot of news and blog buzz this week about PageRank changes at Google.  Everybody's PageRank bar is a little less green and mass hysteria has ensued.  I can't say I blame anyone for this, as there is a lot of misinformation about PageRank a4with the worst offender being Google itselfIt you are that guy who is freaking out, this is really going to surprise you: PageRank is not as important as you think.  Here's whya4<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Research says a4Out of Context Ads Proves Effectivea4]]></title>
<link>http://sphinn.com/story/7381</link>
<comments>http://sphinn.com/story/7381</comments>
<pubDate>Thu, 27 Sep 2007 13:04:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo</category>
<guid>http://sphinn.com/story/7381</guid>
<description><![CDATA[This study from Yahoo is just ridiculous.  So I can just put an ad on toilet paper and it will perform just as well?<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Analytics on Your Desktop]]></title>
<link>http://sphinn.com/story/6768</link>
<comments>http://sphinn.com/story/6768</comments>
<pubDate>Mon, 24 Sep 2007 17:23:17 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/6768</guid>
<description><![CDATA[I just downloaded and tested Google Analytics AIR beta, powered by Adobe AIR.  It runs on your desktop and uses it&amp;rsquo;s own custom API to interact with Google.&amp;nbsp; One of the best things about this tool is the ability to quickly switch between multiple profiles. I have between five and ten profiles that I will rotate through during the course of a day, and this tool has the potential to save me a lot of time.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[AdWords Campaign Optimizer Optimizes Something]]></title>
<link>http://sphinn.com/story/6756</link>
<comments>http://sphinn.com/story/6756</comments>
<pubDate>Mon, 24 Sep 2007 14:57:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/6756</guid>
<description><![CDATA[...but not campaigns.  The results of this test might surprise you. Not only did Google AdWords Campaign Optimizer fail to offer any helpful optimization, its recommendations made the campaign less optimized. In addition, one can&amp;rsquo;t help but notice that all suggestions the tool made would help increase Google&amp;rsquo;s revenue from this campaign (generic keyword additions, increase bid prices, and copy changes that increase click-through rates). It also ignored optimization tactics that would benefit the advertiser in terms of driving qualified traffic and eliminating budget waste.<br/><br/>4 Vote(s) ]]></description>
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