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<title>Sphinn / qwerty / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 06 Aug 2008 11:06:47 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Will the Real ExxonMobil Please Stand Up?]]></title>
<link>http://sphinn.com/story/63981</link>
<comments>http://sphinn.com/story/63981</comments>
<pubDate>Wed, 06 Aug 2008 11:06:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/63981</guid>
<description><![CDATA[Article on the use of trademarked names on social media sites like Twitter. If a user goes by the nick &quot;ExxonMobilCorp,&quot; that doesn't necessarily mean they in any way represent ExxonMobil.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Concerned about the Recession?  Invest in your Website!]]></title>
<link>http://sphinn.com/story/37476</link>
<comments>http://sphinn.com/story/37476</comments>
<pubDate>Fri, 28 Mar 2008 13:27:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/37476</guid>
<description><![CDATA[Matt Bailey on the importance (and ROI) of putting one's efforts into SEO, usability, and analytics.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[A Push to Limit the Tracking of Web Surfersa4 Clicks]]></title>
<link>http://sphinn.com/story/35802</link>
<comments>http://sphinn.com/story/35802</comments>
<pubDate>Thu, 20 Mar 2008 10:24:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Contextual Ads</category>
<guid>http://sphinn.com/story/35802</guid>
<description><![CDATA[The bill aims to force web sites to give consumers obvious ways to opt out of advertising based on their browsing history and Web actions.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Universal Search Mocks Me]]></title>
<link>http://sphinn.com/story/34041</link>
<comments>http://sphinn.com/story/34041</comments>
<pubDate>Tue, 11 Mar 2008 15:44:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/34041</guid>
<description><![CDATA[What's worse: failing to achieve the rankings you're after, or being made to think that you've accomplished something extraordinary, only to have it turn out to be far less than you thought?<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo to Cut 1,000 Jobs, and Warns on Growth]]></title>
<link>http://sphinn.com/story/25914</link>
<comments>http://sphinn.com/story/25914</comments>
<pubDate>Wed, 30 Jan 2008 06:04:21 -0800</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Other</category>
<guid>http://sphinn.com/story/25914</guid>
<description><![CDATA[After announcing a sharp drop in fourth-quarter profits Tuesday, Yahoo issued a disappointing outlook for this year, suggesting that investors would have to wait until 2009 for a turnaround.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ultimate Search Conference: Day 1]]></title>
<link>http://sphinn.com/story/20127</link>
<comments>http://sphinn.com/story/20127</comments>
<pubDate>Mon, 24 Dec 2007 07:22:20 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/20127</guid>
<description><![CDATA[Lisa Barone creates a Frankenstein monster of a conference by sewing together the best events of the year.<br/><br/>13 Vote(s) ]]></description>
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<item>
<title><![CDATA[Stir-Fried Wikipedia]]></title>
<link>http://sphinn.com/story/19174</link>
<comments>http://sphinn.com/story/19174</comments>
<pubDate>Mon, 17 Dec 2007 14:07:17 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/19174</guid>
<description><![CDATA[Now that's good eatin'. Or do you prefer barbecued congo eel with wikipedia and Fermented bean curd?<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[It's Prime Time To Get A Video Link]]></title>
<link>http://sphinn.com/story/19171</link>
<comments>http://sphinn.com/story/19171</comments>
<pubDate>Mon, 17 Dec 2007 13:55:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>Video Search</category>
<guid>http://sphinn.com/story/19171</guid>
<description><![CDATA[Debra Mastaler points out that in a recent survey,16% said they'll watch more original content on the Internet as a way to keep themselves entertained during the Writers' Guild strike, so maybe this is the time to upload those videos you've been thinking about producing.<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Gets Ready to Rumble With Microsoft]]></title>
<link>http://sphinn.com/story/18994</link>
<comments>http://sphinn.com/story/18994</comments>
<pubDate>Sun, 16 Dec 2007 13:58:08 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/18994</guid>
<description><![CDATA[&quot;The growing confrontation between Google and Microsoft promises to be an epic business battle. It is likely to shape the prosperity and progress of both companies, and also inform how consumers and corporations work, shop, communicate and go about their digital lives.&quot;<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[Zero Wing - Search Marketing Edition]]></title>
<link>http://sphinn.com/story/18321</link>
<comments>http://sphinn.com/story/18321</comments>
<pubDate>Tue, 11 Dec 2007 23:17:40 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/18321</guid>
<description><![CDATA[CATS, Cutts... It all makes sense when you think about it.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[AskEraser: Ask.com Adds a Privacy Tool]]></title>
<link>http://sphinn.com/story/18202</link>
<comments>http://sphinn.com/story/18202</comments>
<pubDate>Tue, 11 Dec 2007 10:16:53 -0800</pubDate>
<dc:creator></dc:creator>
<category>Ask.com</category>
<guid>http://sphinn.com/story/18202</guid>
<description><![CDATA[AskEraser allows a user to delete his/her search history from Ask's servers.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[User-Generated Content Sucks]]></title>
<link>http://sphinn.com/story/11394</link>
<comments>http://sphinn.com/story/11394</comments>
<pubDate>Sun, 28 Oct 2007 09:30:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/11394</guid>
<description><![CDATA[Vanessa Fox on how the vast majority of UGC... sucks.<br/><br/>20 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ask: No Blended Search Result Without Proper Capitalization]]></title>
<link>http://sphinn.com/story/10691</link>
<comments>http://sphinn.com/story/10691</comments>
<pubDate>Tue, 23 Oct 2007 15:32:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Ask.com</category>
<guid>http://sphinn.com/story/10691</guid>
<description><![CDATA[Apparently, if you don't capitalize your query the right way, you don't get to enjoy Ask's blended results.<br/><br/>13 Vote(s) ]]></description>
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<item>
<title><![CDATA[Googlea4s Political Connections]]></title>
<link>http://sphinn.com/story/10462</link>
<comments>http://sphinn.com/story/10462</comments>
<pubDate>Mon, 22 Oct 2007 10:23:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/10462</guid>
<description><![CDATA[No, I'm not talking about relationships between the company and any political figures. I just want to point out something I noticed regarding Google suggesting other searches when I look for information about a politician.<br/><br/>17 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Joys and Woes of User-Generated Content]]></title>
<link>http://sphinn.com/story/8486</link>
<comments>http://sphinn.com/story/8486</comments>
<pubDate>Fri, 05 Oct 2007 22:40:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/8486</guid>
<description><![CDATA[Vanessa Fox offers tips on getting the ball rolling with user-generated content.<br/><br/>22 Vote(s) ]]></description>
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<item>
<title><![CDATA[Measuring the Impact of Online Advertising Beyond the Click-Through]]></title>
<link>http://sphinn.com/story/7814</link>
<comments>http://sphinn.com/story/7814</comments>
<pubDate>Mon, 01 Oct 2007 20:50:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/7814</guid>
<description><![CDATA[The brand building impact of online advertising is given a lot of lip service, but there have been few attempts to develop a framework to analyze this dimension of interactive marketing. With his research, Yoo concludes that advertisers and marketers should use impression-based metrics in conjunction with performance indicators like click-throughs to determine the effectiveness of online advertising.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Microsoft Takes Aim at Googlea4s Ad Supremacy - New York Times]]></title>
<link>http://sphinn.com/story/7099</link>
<comments>http://sphinn.com/story/7099</comments>
<pubDate>Wed, 26 Sep 2007 08:18:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Display Advertising</category>
<guid>http://sphinn.com/story/7099</guid>
<description><![CDATA[The general in charge of part of Microsoft's assault, Brian McAndrews, joined the company just last month and is still learning its way of doing things. But he does know the Internet ad business, having run aQuantive, the advertising company that Microsoft acquired for $6 billion last month.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[How Companies Are Marketing Online - PDF FILE]]></title>
<link>http://sphinn.com/story/7017</link>
<comments>http://sphinn.com/story/7017</comments>
<pubDate>Tue, 25 Sep 2007 20:30:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/7017</guid>
<description><![CDATA[A McKinsey global survey of marketers shows that companies are using digital tools -- from web sites to wikis -- most extensively for customer service, least in pricing.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ad-Blocking Readers Asked to Subscribe Instead]]></title>
<link>http://sphinn.com/story/6979</link>
<comments>http://sphinn.com/story/6979</comments>
<pubDate>Tue, 25 Sep 2007 14:15:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Display Advertising</category>
<guid>http://sphinn.com/story/6979</guid>
<description><![CDATA[MIT Advertising Lab notes that the political blog Daily Kos is asking its readers who choose not to see ads to pay for a subscription instead.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Taking Care of Your Best Community Members]]></title>
<link>http://sphinn.com/story/6627</link>
<comments>http://sphinn.com/story/6627</comments>
<pubDate>Sun, 23 Sep 2007 16:26:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/6627</guid>
<description><![CDATA[Important advice for anyone whose site depends on user-generated content.<br/><br/>13 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google the Yenta]]></title>
<link>http://sphinn.com/story/6539</link>
<comments>http://sphinn.com/story/6539</comments>
<pubDate>Sat, 22 Sep 2007 11:55:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/6539</guid>
<description><![CDATA[Google is trying to fix me up on a date when all I'm looking for is a bit of information. What a pushy search engine!<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo! Flickr and Tags in Image Search]]></title>
<link>http://sphinn.com/story/6195</link>
<comments>http://sphinn.com/story/6195</comments>
<pubDate>Wed, 19 Sep 2007 19:51:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Searching</category>
<guid>http://sphinn.com/story/6195</guid>
<description><![CDATA[Yahoo is going to be returning public images from Flickr in image searches, using those images' meta data (i.e., tags) to determine relevance.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[How To Fail At Freelancing In 5 Easy Steps]]></title>
<link>http://sphinn.com/story/5841</link>
<comments>http://sphinn.com/story/5841</comments>
<pubDate>Mon, 17 Sep 2007 12:53:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/5841</guid>
<description><![CDATA[The post is about web development, but it's relevant to any freelancer who writes proposals.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google, Paid Links, The FTC and Deceptive Advertising]]></title>
<link>http://sphinn.com/story/5529</link>
<comments>http://sphinn.com/story/5529</comments>
<pubDate>Thu, 13 Sep 2007 19:40:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/5529</guid>
<description><![CDATA[Alan Perkins weighs in on Google and paid links:&quot;Some people have inferred that Matt [Cutts] is saying that paid links that aren't labelled in a machine-readable way are contravening the FTC guidelines. He isn't saying this at all. Read carefully. The FTC is concerned with human-readable disclosure, not machine-readable disclosure. There is no machine-readable disclosure for paid links.&quot;<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Google Plans to Put Video Ads Into SERPs]]></title>
<link>http://sphinn.com/story/5025</link>
<comments>http://sphinn.com/story/5025</comments>
<pubDate>Sat, 08 Sep 2007 20:12:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/5025</guid>
<description><![CDATA[&quot;At CitiGroup's Technology Summit in New York this week, Google's Business Product Manager for Ads Quality Nicholas Fox said the company will be moving ahead with integration of video and image ads within sponsored search results. Does that mean you will soon be seeing TV commercials at the top of Google search results page? Maybe.&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Does Viral Marketing Work?]]></title>
<link>http://sphinn.com/story/4972</link>
<comments>http://sphinn.com/story/4972</comments>
<pubDate>Fri, 07 Sep 2007 16:25:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/4972</guid>
<description><![CDATA[According to Laura Ries of the Origin of Brands blog and a JupiterResearch study, and in spite of the popularity of the Subservient Chicken, the answer is &quot;no.&quot;<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[The Power of Link Building and Public Relations]]></title>
<link>http://sphinn.com/story/4769</link>
<comments>http://sphinn.com/story/4769</comments>
<pubDate>Thu, 06 Sep 2007 00:25:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/4769</guid>
<description><![CDATA[SEW article by Justilien Gaspard on the use of public relations to build links as part of a campaign to improve local search rankings.<br/><br/>11 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ask Tries Advertising Again]]></title>
<link>http://sphinn.com/story/4643</link>
<comments>http://sphinn.com/story/4643</comments>
<pubDate>Tue, 04 Sep 2007 22:56:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Ask.com</category>
<guid>http://sphinn.com/story/4643</guid>
<description><![CDATA[Ask has just starting running a new set of television commercials, this time concentrating on their GUI.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Facebook App Stock Market]]></title>
<link>http://sphinn.com/story/4354</link>
<comments>http://sphinn.com/story/4354</comments>
<pubDate>Fri, 31 Aug 2007 21:37:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/4354</guid>
<description><![CDATA[Adnomics tracks the popularity of Facebook applications.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[The Link Spiel: When Does It Cease to Be Link Marketing And Become Link Spam?]]></title>
<link>http://sphinn.com/story/4262</link>
<comments>http://sphinn.com/story/4262</comments>
<pubDate>Thu, 30 Aug 2007 23:56:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/4262</guid>
<description><![CDATA[Debra Mastaler on what appears to be a new form of blog comment spam.<br/><br/>20 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Kind of Smallish List of Sort of Search Marketing Blogs]]></title>
<link>http://sphinn.com/story/4167</link>
<comments>http://sphinn.com/story/4167</comments>
<pubDate>Thu, 30 Aug 2007 01:46:02 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/4167</guid>
<description><![CDATA[We already know about the Big List of Search Marketing Blogs, but what about those blogs that are sometimes about search marketing and sometimes not? Well, I've started a list, but I'm sure there are more out there, so let me know and I'll add them.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[You Know Spam All Too Well, But What About Bacn?]]></title>
<link>http://sphinn.com/story/3779</link>
<comments>http://sphinn.com/story/3779</comments>
<pubDate>Sat, 25 Aug 2007 13:28:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/3779</guid>
<description><![CDATA[From the site:&quot;Bacn is a new problem now plaguing our email inboxes. Putting it simply, Bacn is email you receive that isn't spama4 And isn't personal mail. It's the middle class of email. It's notifications of a new post to your Facebook wall or a new follower on Twitter. It's the Google alert for your name and the newsletter from your favorite company.&quot;<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[WWGD - The Catchphrase Of Our Time]]></title>
<link>http://sphinn.com/story/3753</link>
<comments>http://sphinn.com/story/3753</comments>
<pubDate>Sat, 25 Aug 2007 00:04:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Searching</category>
<guid>http://sphinn.com/story/3753</guid>
<description><![CDATA[Kara Swisher interviews BuzzMachine's Jeff Jarvis, and he invents a brilliant catchphrase.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[The SEO Reputation Problem]]></title>
<link>http://sphinn.com/story/3681</link>
<comments>http://sphinn.com/story/3681</comments>
<pubDate>Thu, 23 Aug 2007 21:42:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/3681</guid>
<description><![CDATA[Speakers:* Shari Thurow, Founder &amp; SEO, Omni Marketing Interactive* Kristopher B. Jones, President &amp; CEO, Pepperjam* Jennifer Laycock, Editor-in-Chief, Search Engine Guide* Jonathan Hochman, Founder/President, Hochman Consultants* Kathleen Fealy, Education Chairman, SEMPO<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google and the Heritage Foundation to Present Conservative Modern Media Strategies Workshop]]></title>
<link>http://sphinn.com/story/3678</link>
<comments>http://sphinn.com/story/3678</comments>
<pubDate>Thu, 23 Aug 2007 19:48:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/3678</guid>
<description><![CDATA[This is being discussed on reddit at http://politics.reddit.com/info/2i4f2/commentsIt's not completely clear whether this is free or if Google has an equivalent program for liberals, although my guess would be that they do. Having everyone blogging is in their corporate self-interest.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[San Jose Bait Bait -  In Search Of Stuff]]></title>
<link>http://sphinn.com/story/3242</link>
<comments>http://sphinn.com/story/3242</comments>
<pubDate>Fri, 17 Aug 2007 23:44:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/3242</guid>
<description><![CDATA[ISOS offers a preview of the fun and excitement awaiting you at SES San Jose. Be there or be square (like me).<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Avinash Kaushik Announces New Company: Market Motive]]></title>
<link>http://sphinn.com/story/3045</link>
<comments>http://sphinn.com/story/3045</comments>
<pubDate>Thu, 16 Aug 2007 01:03:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/3045</guid>
<description><![CDATA[He'll be working with John Marshall, Michael Stebbins (both formerly of ClickTracks), Todd Malicoat, Greg Jarboe and Jamie O'Donnell.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Guy Kawasaki: a4No Plan, No Capital, No Model ... No Problem"]]></title>
<link>http://sphinn.com/story/2702</link>
<comments>http://sphinn.com/story/2702</comments>
<pubDate>Sat, 11 Aug 2007 16:48:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/2702</guid>
<description><![CDATA[NY Times article on Guy Kawasaki and a panel discussion on companies that defied standard VC advice.<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Poll - Whats Changed the Most in SEM?]]></title>
<link>http://sphinn.com/story/1943</link>
<comments>http://sphinn.com/story/1943</comments>
<pubDate>Wed, 01 Aug 2007 14:51:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/1943</guid>
<description><![CDATA[On the occasion of the High Rankings forum's fourth anniversary, Jill Whalen asks for opinions on what's changed the most in the search marketing business in the past four years.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Are Domain Names Becoming Brand Names in the Press?]]></title>
<link>http://sphinn.com/story/1550</link>
<comments>http://sphinn.com/story/1550</comments>
<pubDate>Thu, 26 Jul 2007 15:07:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/1550</guid>
<description><![CDATA[More well-known companies are beginning to refer to themselves by their domain names, including the TLD.<br/><br/>3 Vote(s) ]]></description>
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