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<title>Sphinn / qwerty / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 06 Aug 2008 11:06:47 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Will the Real ExxonMobil Please Stand Up?]]></title>
<link>http://sphinn.com/story/63981</link>
<comments>http://sphinn.com/story/63981</comments>
<pubDate>Wed, 06 Aug 2008 11:06:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/63981</guid>
<description><![CDATA[Article on the use of trademarked names on social media sites like Twitter. If a user goes by the nick &quot;ExxonMobilCorp,&quot; that doesn't necessarily mean they in any way represent ExxonMobil.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Concerned about the Recession?  Invest in your Website!]]></title>
<link>http://sphinn.com/story/37476</link>
<comments>http://sphinn.com/story/37476</comments>
<pubDate>Fri, 28 Mar 2008 13:27:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/37476</guid>
<description><![CDATA[Matt Bailey on the importance (and ROI) of putting one's efforts into SEO, usability, and analytics.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[A Push to Limit the Tracking of Web Surfersa4 Clicks]]></title>
<link>http://sphinn.com/story/35802</link>
<comments>http://sphinn.com/story/35802</comments>
<pubDate>Thu, 20 Mar 2008 10:24:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Contextual Ads</category>
<guid>http://sphinn.com/story/35802</guid>
<description><![CDATA[The bill aims to force web sites to give consumers obvious ways to opt out of advertising based on their browsing history and Web actions.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Universal Search Mocks Me]]></title>
<link>http://sphinn.com/story/34041</link>
<comments>http://sphinn.com/story/34041</comments>
<pubDate>Tue, 11 Mar 2008 15:44:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/34041</guid>
<description><![CDATA[What's worse: failing to achieve the rankings you're after, or being made to think that you've accomplished something extraordinary, only to have it turn out to be far less than you thought?<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Directory Savings - BOTW & Aviva]]></title>
<link>http://sphinn.com/story/32369</link>
<comments>http://sphinn.com/story/32369</comments>
<pubDate>Mon, 03 Mar 2008 13:54:55 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/32369</guid>
<description><![CDATA[Debra Mastaler reports on discounts at a couple of directories.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Yahoo to Cut 1,000 Jobs, and Warns on Growth]]></title>
<link>http://sphinn.com/story/25914</link>
<comments>http://sphinn.com/story/25914</comments>
<pubDate>Wed, 30 Jan 2008 06:04:21 -0800</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Other</category>
<guid>http://sphinn.com/story/25914</guid>
<description><![CDATA[After announcing a sharp drop in fourth-quarter profits Tuesday, Yahoo issued a disappointing outlook for this year, suggesting that investors would have to wait until 2009 for a turnaround.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Flickr for SEO Value: A Short Example]]></title>
<link>http://sphinn.com/story/25214</link>
<comments>http://sphinn.com/story/25214</comments>
<pubDate>Fri, 25 Jan 2008 15:56:27 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/25214</guid>
<description><![CDATA[Vanessa Fox on using social media to point to your own content; specifically, hosting an image on Flickr and linking back to the page on which the image appears.<br/><br/>41 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Silence Of The Link Lambs]]></title>
<link>http://sphinn.com/story/24147</link>
<comments>http://sphinn.com/story/24147</comments>
<pubDate>Sun, 20 Jan 2008 22:55:57 -0800</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/24147</guid>
<description><![CDATA[Debra Mastaler's conundrum in the current link building environment: &quot;link far out and stick it to the man,&quot; or something a bit more pragmatic.<br/><br/>38 Vote(s) ]]></description>
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<item>
<title><![CDATA[Somebody Set Up Us the Googlebomb]]></title>
<link>http://sphinn.com/story/21523</link>
<comments>http://sphinn.com/story/21523</comments>
<pubDate>Sat, 05 Jan 2008 14:46:30 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/21523</guid>
<description><![CDATA[A recent googlebomb effort that appears to have worked. (Some slightly rude language)<br/><br/>29 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Social Media and Reputation]]></title>
<link>http://sphinn.com/story/21242</link>
<comments>http://sphinn.com/story/21242</comments>
<pubDate>Thu, 03 Jan 2008 13:46:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/21242</guid>
<description><![CDATA[Matt Bailey on social media, privacy and reputation management.<br/><br/>29 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Ultimate Search Conference: Day 1]]></title>
<link>http://sphinn.com/story/20127</link>
<comments>http://sphinn.com/story/20127</comments>
<pubDate>Mon, 24 Dec 2007 07:22:20 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/20127</guid>
<description><![CDATA[Lisa Barone creates a Frankenstein monster of a conference by sewing together the best events of the year.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Stir-Fried Wikipedia]]></title>
<link>http://sphinn.com/story/19174</link>
<comments>http://sphinn.com/story/19174</comments>
<pubDate>Mon, 17 Dec 2007 14:07:17 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/19174</guid>
<description><![CDATA[Now that's good eatin'. Or do you prefer barbecued congo eel with wikipedia and Fermented bean curd?<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[It's Prime Time To Get A Video Link]]></title>
<link>http://sphinn.com/story/19171</link>
<comments>http://sphinn.com/story/19171</comments>
<pubDate>Mon, 17 Dec 2007 13:55:37 -0800</pubDate>
<dc:creator></dc:creator>
<category>Video Search</category>
<guid>http://sphinn.com/story/19171</guid>
<description><![CDATA[Debra Mastaler points out that in a recent survey,16% said they'll watch more original content on the Internet as a way to keep themselves entertained during the Writers' Guild strike, so maybe this is the time to upload those videos you've been thinking about producing.<br/><br/>12 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Playing Dumb]]></title>
<link>http://sphinn.com/story/19000</link>
<comments>http://sphinn.com/story/19000</comments>
<pubDate>Sun, 16 Dec 2007 15:07:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/19000</guid>
<description><![CDATA[Google has taken to pretending that &quot;seo&quot; is a typographical error.<br/><br/>39 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Gets Ready to Rumble With Microsoft]]></title>
<link>http://sphinn.com/story/18994</link>
<comments>http://sphinn.com/story/18994</comments>
<pubDate>Sun, 16 Dec 2007 13:58:08 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/18994</guid>
<description><![CDATA[&quot;The growing confrontation between Google and Microsoft promises to be an epic business battle. It is likely to shape the prosperity and progress of both companies, and also inform how consumers and corporations work, shop, communicate and go about their digital lives.&quot;<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Zero Wing - Search Marketing Edition]]></title>
<link>http://sphinn.com/story/18321</link>
<comments>http://sphinn.com/story/18321</comments>
<pubDate>Tue, 11 Dec 2007 23:17:40 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/18321</guid>
<description><![CDATA[CATS, Cutts... It all makes sense when you think about it.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[AskEraser: Ask.com Adds a Privacy Tool]]></title>
<link>http://sphinn.com/story/18202</link>
<comments>http://sphinn.com/story/18202</comments>
<pubDate>Tue, 11 Dec 2007 10:16:53 -0800</pubDate>
<dc:creator></dc:creator>
<category>Ask.com</category>
<guid>http://sphinn.com/story/18202</guid>
<description><![CDATA[AskEraser allows a user to delete his/her search history from Ask's servers.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Seo Expert Rant - High Rankings Forum]]></title>
<link>http://sphinn.com/story/13601</link>
<comments>http://sphinn.com/story/13601</comments>
<pubDate>Mon, 12 Nov 2007 11:17:38 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/13601</guid>
<description><![CDATA[Forum member &quot;Deverill&quot; rants about dealing with a marketing firm's &quot;SEO expert&quot;.<br/><br/>35 Vote(s) ]]></description>
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<item>
<title><![CDATA[User-Generated Content Sucks]]></title>
<link>http://sphinn.com/story/11394</link>
<comments>http://sphinn.com/story/11394</comments>
<pubDate>Sun, 28 Oct 2007 09:30:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/11394</guid>
<description><![CDATA[Vanessa Fox on how the vast majority of UGC... sucks.<br/><br/>20 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Ask: No Blended Search Result Without Proper Capitalization]]></title>
<link>http://sphinn.com/story/10691</link>
<comments>http://sphinn.com/story/10691</comments>
<pubDate>Tue, 23 Oct 2007 15:32:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Ask.com</category>
<guid>http://sphinn.com/story/10691</guid>
<description><![CDATA[Apparently, if you don't capitalize your query the right way, you don't get to enjoy Ask's blended results.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Googlea4s Political Connections]]></title>
<link>http://sphinn.com/story/10462</link>
<comments>http://sphinn.com/story/10462</comments>
<pubDate>Mon, 22 Oct 2007 10:23:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/10462</guid>
<description><![CDATA[No, I'm not talking about relationships between the company and any political figures. I just want to point out something I noticed regarding Google suggesting other searches when I look for information about a politician.<br/><br/>17 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Link Spiel: Top 10 Ways To Procrastinate Starting A Link Building Campaign]]></title>
<link>http://sphinn.com/story/10385</link>
<comments>http://sphinn.com/story/10385</comments>
<pubDate>Sun, 21 Oct 2007 23:07:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/10385</guid>
<description><![CDATA[So true...<br/><br/>55 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Gooruze -- Sphinn Has Competition Already?]]></title>
<link>http://sphinn.com/story/9729</link>
<comments>http://sphinn.com/story/9729</comments>
<pubDate>Tue, 16 Oct 2007 09:40:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/9729</guid>
<description><![CDATA[Gooruze is yet another new community for online marketers.<br/><br/>38 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Joys and Woes of User-Generated Content]]></title>
<link>http://sphinn.com/story/8486</link>
<comments>http://sphinn.com/story/8486</comments>
<pubDate>Fri, 05 Oct 2007 22:40:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/8486</guid>
<description><![CDATA[Vanessa Fox offers tips on getting the ball rolling with user-generated content.<br/><br/>22 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Measuring the Impact of Online Advertising Beyond the Click-Through]]></title>
<link>http://sphinn.com/story/7814</link>
<comments>http://sphinn.com/story/7814</comments>
<pubDate>Mon, 01 Oct 2007 20:50:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/7814</guid>
<description><![CDATA[The brand building impact of online advertising is given a lot of lip service, but there have been few attempts to develop a framework to analyze this dimension of interactive marketing. With his research, Yoo concludes that advertisers and marketers should use impression-based metrics in conjunction with performance indicators like click-throughs to determine the effectiveness of online advertising.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Link Spiel: Help!  I'm New, I Need Links, What Can I Do?]]></title>
<link>http://sphinn.com/story/7616</link>
<comments>http://sphinn.com/story/7616</comments>
<pubDate>Sat, 29 Sep 2007 22:25:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/7616</guid>
<description><![CDATA[Debra Mastaler's idea of the basics a site owner can take care of before they hire a link builder is probably more than most link builders do.<br/><br/>74 Vote(s) ]]></description>
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<item>
<title><![CDATA[Microsoft Takes Aim at Googlea4s Ad Supremacy - New York Times]]></title>
<link>http://sphinn.com/story/7099</link>
<comments>http://sphinn.com/story/7099</comments>
<pubDate>Wed, 26 Sep 2007 08:18:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Display Advertising</category>
<guid>http://sphinn.com/story/7099</guid>
<description><![CDATA[The general in charge of part of Microsoft's assault, Brian McAndrews, joined the company just last month and is still learning its way of doing things. But he does know the Internet ad business, having run aQuantive, the advertising company that Microsoft acquired for $6 billion last month.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[How Companies Are Marketing Online - PDF FILE]]></title>
<link>http://sphinn.com/story/7017</link>
<comments>http://sphinn.com/story/7017</comments>
<pubDate>Tue, 25 Sep 2007 20:30:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/7017</guid>
<description><![CDATA[A McKinsey global survey of marketers shows that companies are using digital tools -- from web sites to wikis -- most extensively for customer service, least in pricing.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ad-Blocking Readers Asked to Subscribe Instead]]></title>
<link>http://sphinn.com/story/6979</link>
<comments>http://sphinn.com/story/6979</comments>
<pubDate>Tue, 25 Sep 2007 14:15:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Display Advertising</category>
<guid>http://sphinn.com/story/6979</guid>
<description><![CDATA[MIT Advertising Lab notes that the political blog Daily Kos is asking its readers who choose not to see ads to pay for a subscription instead.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Taking Care of Your Best Community Members]]></title>
<link>http://sphinn.com/story/6627</link>
<comments>http://sphinn.com/story/6627</comments>
<pubDate>Sun, 23 Sep 2007 16:26:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/6627</guid>
<description><![CDATA[Important advice for anyone whose site depends on user-generated content.<br/><br/>13 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google the Yenta]]></title>
<link>http://sphinn.com/story/6539</link>
<comments>http://sphinn.com/story/6539</comments>
<pubDate>Sat, 22 Sep 2007 11:55:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/6539</guid>
<description><![CDATA[Google is trying to fix me up on a date when all I'm looking for is a bit of information. What a pushy search engine!<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo! Flickr and Tags in Image Search]]></title>
<link>http://sphinn.com/story/6195</link>
<comments>http://sphinn.com/story/6195</comments>
<pubDate>Wed, 19 Sep 2007 19:51:37 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Searching</category>
<guid>http://sphinn.com/story/6195</guid>
<description><![CDATA[Yahoo is going to be returning public images from Flickr in image searches, using those images' meta data (i.e., tags) to determine relevance.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[How To Fail At Freelancing In 5 Easy Steps]]></title>
<link>http://sphinn.com/story/5841</link>
<comments>http://sphinn.com/story/5841</comments>
<pubDate>Mon, 17 Sep 2007 12:53:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/5841</guid>
<description><![CDATA[The post is about web development, but it's relevant to any freelancer who writes proposals.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[When Your On Page SEO Goes Too Far]]></title>
<link>http://sphinn.com/story/5682</link>
<comments>http://sphinn.com/story/5682</comments>
<pubDate>Sat, 15 Sep 2007 12:15:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/5682</guid>
<description><![CDATA[David Wallace points out that keyword stuffing turns copy into garbage.&quot;This is a reminder that when employing an SEO strategy, it is important to keep your visitors in mind. While it is necessary to have good visibility in the search engines, it is even more important to be able to convert the users that do end up visiting your site into paying customers.&quot;<br/><br/>24 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google, Paid Links, The FTC and Deceptive Advertising]]></title>
<link>http://sphinn.com/story/5529</link>
<comments>http://sphinn.com/story/5529</comments>
<pubDate>Thu, 13 Sep 2007 19:40:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/5529</guid>
<description><![CDATA[Alan Perkins weighs in on Google and paid links:&quot;Some people have inferred that Matt [Cutts] is saying that paid links that aren't labelled in a machine-readable way are contravening the FTC guidelines. He isn't saying this at all. Read carefully. The FTC is concerned with human-readable disclosure, not machine-readable disclosure. There is no machine-readable disclosure for paid links.&quot;<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Jennifer Laycock: The Idiocy of Google's Paid Link Crusade]]></title>
<link>http://sphinn.com/story/5486</link>
<comments>http://sphinn.com/story/5486</comments>
<pubDate>Thu, 13 Sep 2007 11:09:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/5486</guid>
<description><![CDATA[Imagine what you would think if your local Yellow Pages rep showed up in your office to lecture you on the direct mail advertisement you sent out last week. Perhaps they'd tell you that your direct mail piece made it less likely that customers would need to use the Yellow Pages to find you. Perhaps they'd inform you that you weren't sending it to an audience they approve of. Perhaps they simply don't like the image your graphic designer picked out and they think you should change it.<br/><br/>41 Vote(s) ]]></description>
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<item>
<title><![CDATA[Eric Ward: The Day The Links Died]]></title>
<link>http://sphinn.com/story/5186</link>
<comments>http://sphinn.com/story/5186</comments>
<pubDate>Mon, 10 Sep 2007 14:39:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/5186</guid>
<description><![CDATA[Link Moses discovers a page that's been attracting links for years, but he'd never noticed.<br/><br/>29 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Plans to Put Video Ads Into SERPs]]></title>
<link>http://sphinn.com/story/5025</link>
<comments>http://sphinn.com/story/5025</comments>
<pubDate>Sat, 08 Sep 2007 20:12:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/5025</guid>
<description><![CDATA[&quot;At CitiGroup's Technology Summit in New York this week, Google's Business Product Manager for Ads Quality Nicholas Fox said the company will be moving ahead with integration of video and image ads within sponsored search results. Does that mean you will soon be seeing TV commercials at the top of Google search results page? Maybe.&quot;<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[Does Viral Marketing Work?]]></title>
<link>http://sphinn.com/story/4972</link>
<comments>http://sphinn.com/story/4972</comments>
<pubDate>Fri, 07 Sep 2007 16:25:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/4972</guid>
<description><![CDATA[According to Laura Ries of the Origin of Brands blog and a JupiterResearch study, and in spite of the popularity of the Subservient Chicken, the answer is &quot;no.&quot;<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Interview of Debra Mastaler, the Link Guru]]></title>
<link>http://sphinn.com/story/4884</link>
<comments>http://sphinn.com/story/4884</comments>
<pubDate>Thu, 06 Sep 2007 22:23:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/4884</guid>
<description><![CDATA[Highly informative interview conducted by Aaron Wall.<br/><br/>36 Vote(s) ]]></description>
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