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<title>Sphinn / rodonnell / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 15 Jul 2008 06:50:26 -0700</pubDate>
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<item>
<title><![CDATA[Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text | Search Marketing Standard]]></title>
<link>http://sphinn.com/story/59103</link>
<comments>http://sphinn.com/story/59103</comments>
<pubDate>Tue, 15 Jul 2008 06:50:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/59103</guid>
<description><![CDATA[&quot;I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all three of these skill sets.&quot;<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Maps To Add Walking Directions?]]></title>
<link>http://sphinn.com/story/57647</link>
<comments>http://sphinn.com/story/57647</comments>
<pubDate>Tue, 08 Jul 2008 06:19:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/57647</guid>
<description><![CDATA[&quot;Google Operating System reports that Google Maps is testing out walking directions in some locations. I was personally not able to replicate the walking directions, but Ionut has a screen capture as proof.&quot;<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Fun with brands - Janea4s Brand-timeline Portrait]]></title>
<link>http://sphinn.com/story/48251</link>
<comments>http://sphinn.com/story/48251</comments>
<pubDate>Fri, 23 May 2008 06:19:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/48251</guid>
<description><![CDATA[This is great look at the brands we use in a day.  DearJaneSample recorded all the brands she used throughout one day and presented it as a slick visual.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How to Prepare for a Search Marketing Interview: Part 1]]></title>
<link>http://sphinn.com/story/45346</link>
<comments>http://sphinn.com/story/45346</comments>
<pubDate>Fri, 09 May 2008 13:41:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/45346</guid>
<description><![CDATA[&quot;So you have landed the interview you wanted, and now you want to prepare yourself so you can walk in confidently and prove why you are the right search marketing professional for the job.  Currently the search marketing industry is very candidate driven as a result of the national shortage of search marketing professionals.  That said, companies are remaining very selective about who they hire.  Most companies have established very specific requirements for their search marketing professionals, and you must be prepared for your interview.&quot;<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Founders Would Love to Expand Partnership With Yahoo]]></title>
<link>http://sphinn.com/story/45303</link>
<comments>http://sphinn.com/story/45303</comments>
<pubDate>Fri, 09 May 2008 09:03:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/45303</guid>
<description><![CDATA[Now that Microsoft has removed its bid for Yahoo, Google has more room to do business with its number 1 competitor. If Google and Yahoo are able to strike a long term with their ad networks it will prevent Microsoft from making another run at Yahoo if their stock price continues to slide.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[5 Keys to Improving Your Search Marketing Resume]]></title>
<link>http://sphinn.com/story/38637</link>
<comments>http://sphinn.com/story/38637</comments>
<pubDate>Thu, 03 Apr 2008 13:50:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/38637</guid>
<description><![CDATA[5 easy ways to improve your search marketing resume.<br/><br/>9 Vote(s) ]]></description>
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