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<title>Sphinn / ryanlash / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Mon, 25 Aug 2008 18:46:07 -0700</pubDate>
<language>en</language>
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<title><![CDATA[GoogleClick's DART Search For Sale]]></title>
<link>http://sphinn.com/story/68035</link>
<comments>http://sphinn.com/story/68035</comments>
<pubDate>Mon, 25 Aug 2008 18:46:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/68035</guid>
<description><![CDATA[After Publicis' acquisition of Performics, Andrew Goodman is predicting the spin-off of another DoubleClick division by Google. I also firmly believe they have to remain...er become independent to stay competitive in today's Omniture-driven market and play nice with the other engines. The question is whether or not Google cares or believes there will be a #2,3 and 4 in their space. And if that is the case, then DART Search may end up going the way of Microsoft Advertising/Atlas OnePoint/Avenue A-Razorfish/GoToast Search.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Yahoo! Search Marketing Terminates Ambassador Program]]></title>
<link>http://sphinn.com/story/60912</link>
<comments>http://sphinn.com/story/60912</comments>
<pubDate>Wed, 23 Jul 2008 12:46:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/60912</guid>
<description><![CDATA[Used more for the credentials than the commissions, this is another step in the Paid Search 'consolidation' process.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Gangsta' Search Marketing]]></title>
<link>http://sphinn.com/story/27576</link>
<comments>http://sphinn.com/story/27576</comments>
<pubDate>Fri, 08 Feb 2008 13:27:14 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/27576</guid>
<description><![CDATA[It ain't nothin' but a G thang, baaaaabay!<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Is Yahoo! Search Marketing Overcharging you for Content Match?]]></title>
<link>http://sphinn.com/story/24156</link>
<comments>http://sphinn.com/story/24156</comments>
<pubDate>Mon, 21 Jan 2008 01:06:32 -0800</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Publisher Network</category>
<guid>http://sphinn.com/story/24156</guid>
<description><![CDATA[Yahoo! credited a bunch of our clients' accounts claiming they 'over-charged' them for Content Match clicks. This reminded me of the 'quality-based pricing' they rolled out last year; we stopped 'testing' content match on Yahoo! shortly thereafter.Interesting timing with a pending layoff announcement around the corner.http://www.alleyinsider.com/2008/01/yahoo-yhoo-more-on-layoffs-jerry-and-turnaround.html<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Google FINALLY Confesses to Not Making a GPhone...]]></title>
<link>http://sphinn.com/story/12573</link>
<comments>http://sphinn.com/story/12573</comments>
<pubDate>Mon, 05 Nov 2007 12:49:30 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/12573</guid>
<description><![CDATA[Instead they are enabling the development community and every major wireless tel-co (sans Verizon and AT&amp;T) to build it for them :)(:&quot;We are not building a GPhone; we are enabling 1,000 people to build a GPhone,&quot; said Andy Rubin, Google's director of mobile platforms, who led the effort to develop the software.-Ryan LashPS: this concludes my coverage of a very drawn out story :).<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Google's real phone project: GPhone - has mobile ad dollars in its sights via sofware not hardware]]></title>
<link>http://sphinn.com/story/8676</link>
<comments>http://sphinn.com/story/8676</comments>
<pubDate>Mon, 08 Oct 2007 00:05:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/8676</guid>
<description><![CDATA[&quot;The iPhone was a milestone in terms of how people use a mobile device,&quot; said Karsten Weide of the research firm IDC. &quot;The GPhone, if it does come out, will help Google with distribution for their online services.&quot;Per numerous posts by myself and others, Google plans to remain in the software business via partnerships with hardware providers like Apple<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[How We Navigate Our Online Landscape]]></title>
<link>http://sphinn.com/story/8485</link>
<comments>http://sphinn.com/story/8485</comments>
<pubDate>Fri, 05 Oct 2007 22:25:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/8485</guid>
<description><![CDATA[I have always admired Nico's insight as well.this is a great overview of online 'touch points' and how to reach your target market online from A-Z.-RyanPS: Mr Brooks - we really need to catch up next time you are on this side of the pond!<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Google It In Space: For Only $30,000,000.00]]></title>
<link>http://sphinn.com/story/5651</link>
<comments>http://sphinn.com/story/5651</comments>
<pubDate>Sat, 15 Sep 2007 00:53:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/5651</guid>
<description><![CDATA[If space is really the final frontier than this was inevitable...just premature in my book.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Inside Google's Business Model (and the Plex) - Economist.com]]></title>
<link>http://sphinn.com/story/5084</link>
<comments>http://sphinn.com/story/5084</comments>
<pubDate>Sun, 09 Sep 2007 21:07:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/5084</guid>
<description><![CDATA[I haven't read the Economist since back in the dot-com days but after reading the title of this week's edition at a local Costco newsstand I just could not resist!From the Economist:&quot;It is rare for a company to dominate its industry while claiming not to be motivated by money. Google does. But it has yet to face a crisis&quot;MY Pics:-Google is &quot;arrogant&quot; because it feels &quot;invincible&quot;, says a [former Googler] who left to run a start-up firm. The internal attitude towards customers, rivals and partners is &quot;you can't stop us&quot; and &quot;we will crush you&quot;, he says. That &quot;kinder, gentler&quot; image is &quot;mythology&quot; and, he reckons, Google gets away with it only because of its impressively high share price. -[Their] share price has quintupled since 2004, making Google worth $160 Billion. Piper Jaffray...expects [Google] to have revenues of $16 billion and profits of $4.3 billion this year -[Google's] costs are mostly fixed, so any incremental revenue is profit. Even if Google gets only one cent for each viewer (compared with an average of 50 cents for each click on the web), that cent carries no variable cost and is thus pure profit. -Google can launch any new service at negligible cost or risk.-Google can afford to hire talent pre-emptively, making it unavailable to Microsoft and Yahoo!. -&quot;It's axiomatic that companies eventually have crises,&quot; says Mr Schmidt. And history suggests that &quot;tech companies that are dominant have trouble from within, not from competitors.&quot; In Google's case, he says, &quot;I worry about the scaling of the company.&quot; -Google has been hiring &quot;Nooglers&quot; (new Googlers) at a breathtaking rate. In June 2004 it had 2,292 staff; this June the number had reached 13,786. -One former executive, now suing Google over her treatment, says that the firm's personnel department is &quot;collapsing&quot; and that &quot;absolute chaos&quot; reigns. -RL<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Omniture SearchCenter Killer: Google Business Rules!]]></title>
<link>http://sphinn.com/story/2843</link>
<comments>http://sphinn.com/story/2843</comments>
<pubDate>Mon, 13 Aug 2007 23:11:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/2843</guid>
<description><![CDATA[An inside source at one of these two firms mentioned (in passing) that Google is beta testing a new module in Google Analytics; a rules-based bid management tool called a4Google Business Rules'.Has anyone else participated in this beta?If so, is video really gonna kill the radio star?-RyanPS: I consulted with Atlas' original founders to build Atlas Search back in the GoToast days, it's definitely not an overnight project to try and integrate several disparate applications over the Net, especially with the vast number of variables that need to sync up and a4talk' to each other. PSS: I don't think MSN and YSM are going to hand out any free API tokens to the carnival any time soon :).<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Yahoo Changes Competitor Bidding Policy - Behind the Music: How Mazda Trumped Pontiac and SEMs Lost]]></title>
<link>http://sphinn.com/story/2458</link>
<comments>http://sphinn.com/story/2458</comments>
<pubDate>Thu, 09 Aug 2007 00:35:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Paid Search</category>
<guid>http://sphinn.com/story/2458</guid>
<description><![CDATA[This is an oldie-but-goodie that I was reminded of after noticing the abundance of product-placement in Transformers the Movie.To get the punchline, please read the background first before watching the video.-RyanPS: I don't know how long it is going to be online.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Google To [Officially] Dive Into Mobile Market With GPhone]]></title>
<link>http://sphinn.com/story/2423</link>
<comments>http://sphinn.com/story/2423</comments>
<pubDate>Wed, 08 Aug 2007 15:03:15 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/2423</guid>
<description><![CDATA[We have had enough with the rumors:http://searchengineland.com/070803-094305.phpIs this finally official now?!?-RLPS: Google's Master Plan is coming to fruition.http://sphinn.com/story/1078<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Google's Getting in the Ring: AT&T, Verizon Fight Google's Wireless Bid]]></title>
<link>http://sphinn.com/story/1631</link>
<comments>http://sphinn.com/story/1631</comments>
<pubDate>Fri, 27 Jul 2007 18:18:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/1631</guid>
<description><![CDATA[It's official (according to NPR), Google's got a fight on their hands over their $4,600,000,000.00 Bid:http://sphinn.com/story/1078PS: I am trying to save all of you guys'/gals' eyesight by giving you a story you can just LISTEN to; while getting some work done if need be :).<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Google Places $4,600,000,000.00 Bid to Provide Wireless Internet in the US]]></title>
<link>http://sphinn.com/story/1078</link>
<comments>http://sphinn.com/story/1078</comments>
<pubDate>Sun, 22 Jul 2007 01:16:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/1078</guid>
<description><![CDATA[The LA Times calls it a long shot. I call it the ultimate power play: to control both internet content (search results) and access to it.-RL<br/><br/>21 Vote(s) ]]></description>
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<title><![CDATA[[Google] will take 90% of market, analysts say (Chicago Tribune - Registration Required)]]></title>
<link>http://sphinn.com/story/385</link>
<comments>http://sphinn.com/story/385</comments>
<pubDate>Fri, 13 Jul 2007 22:29:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/385</guid>
<description><![CDATA[According to Cowen &amp; Co., Google will take 90 percent of the search market over the next decade through increased spending on research and development, analysts at said in a note Wednesday. This 'guestimate' is based solely on their R&amp;D Spending:&quot;Google's 2007 research-and-development budget of $1.5 billion is almost double that of its closest rival, Yahoo Inc., the analysts said. Google's capital investments, estimated at $26 billion over the next five years, will finance development of the company's own servers and data centers, the note said.&quot;I think you could do a forecast based on the simple assumption that Google is following the same trend (read footsteps) as Microsoft, circa 1980. However, I do not recall there ever being an engine with that much searchshare in the last decade or so. Danny?<br/><br/>3 Vote(s) ]]></description>
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