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<title>Sphinn / scottclark / Commented News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 06 May 2008 06:23:47 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[New Research: How Little Do Users Read?]]></title>
<link>http://sphinn.com/story/44572</link>
<comments>http://sphinn.com/story/44572</comments>
<pubDate>Tue, 06 May 2008 06:23:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/44572</guid>
<description><![CDATA[[Jakob Nielsen's Post] VERY cool information in this post. If you produce any content for any website, this is a must-read.On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[25 Years in Usability]]></title>
<link>http://sphinn.com/story/41798</link>
<comments>http://sphinn.com/story/41798</comments>
<pubDate>Mon, 21 Apr 2008 07:56:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Usability</category>
<guid>http://sphinn.com/story/41798</guid>
<description><![CDATA[In 1983, usability was a narrow discipline pursued by a few people, largely confined to academia, phone companies (mainly Bell Labs), and a few pockets of enlightenment in the biggest computer companies.Today, by his estimates, there might be as many as 50,000 full-time usability professionals in the world, supplemented by about half a million people with part-time usability responsibilities or interest.<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[Is Ticketmaster Gaming Facebook Users, Or are FB users gaming Facebook?]]></title>
<link>http://sphinn.com/story/40810</link>
<comments>http://sphinn.com/story/40810</comments>
<pubDate>Tue, 15 Apr 2008 10:49:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/40810</guid>
<description><![CDATA[When he saw that 156,000 people had become &quot;fans&quot; of Ticketmaster on Facebook, he got suspicious.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[New Google AdWords Video Ads]]></title>
<link>http://sphinn.com/story/36849</link>
<comments>http://sphinn.com/story/36849</comments>
<pubDate>Wed, 26 Mar 2008 05:35:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/36849</guid>
<description><![CDATA[This changes things for some adwords advertisers who were struggling with their messages.  I'm going to be assembling vids in expectation of this change!<br/><br/>39 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Caffeinated SEOs:  Free Wi-Fi to Starbucks this Spring]]></title>
<link>http://sphinn.com/story/27907</link>
<comments>http://sphinn.com/story/27907</comments>
<pubDate>Mon, 11 Feb 2008 08:48:41 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/27907</guid>
<description><![CDATA[Finally. I had always avoided Starbucks when I was between clients and wanted to get a bit of work done, always looking for a Panera or others stopoff. Starting this Spring, I can drop by Starbucks and get 2 hours free.  Since there are like 1500 Starbucks in every city, I should be covered.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Is Sphinn Bad For The Industry?]]></title>
<link>http://sphinn.com/story/26037</link>
<comments>http://sphinn.com/story/26037</comments>
<pubDate>Wed, 30 Jan 2008 19:10:58 -0800</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/26037</guid>
<description><![CDATA[Lisa talks about the side effects from the launch of Sphinn, both for Search Engine Land and the search engine optimization community as a whole. SearchCap loses traffic. Comments are down for sphunn entries. Less people are visiting blogs directly. But is all of this &quot;bad&quot;?I had Sphunn earlier thoughts about how it would be nice if we could integrate comments happening on Sphinn into our own blogs (so they appear in both places) so this post caught my eye..<br/><br/>39 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Big B2B PPC Mistake]]></title>
<link>http://sphinn.com/story/25901</link>
<comments>http://sphinn.com/story/25901</comments>
<pubDate>Wed, 30 Jan 2008 05:19:20 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/25901</guid>
<description><![CDATA[According to Brian, when it comes to PPC marketing, the importance of brand gets a little fuzzy-especially for B2B marketers.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why Local Businesses Should Be Like 'The Jerk']]></title>
<link>http://sphinn.com/story/25505</link>
<comments>http://sphinn.com/story/25505</comments>
<pubDate>Mon, 28 Jan 2008 04:44:13 -0800</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/25505</guid>
<description><![CDATA[Businesses want to ensure that they are listed in local search listings, but how do they search for sites where they do not appear? Small businesses are busy enough just running their stores. As businesses become ever more aware of and savvy about the importance of local search, they get much more involved.<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[China to be Biggest Web Population in 2-3 Months]]></title>
<link>http://sphinn.com/story/24134</link>
<comments>http://sphinn.com/story/24134</comments>
<pubDate>Sun, 20 Jan 2008 19:33:59 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/24134</guid>
<description><![CDATA[At its current growth rate, China will become the world's top Internet market sometime in the next few months.The implication for web marketers and entrepreneurs is clear.  If you want to tap into the world's largest consumer base, you better start working on your Chinese SEO/SEM strategy.<br/><br/>30 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Soon: Google Someone While you Spookily Stare At Them]]></title>
<link>http://sphinn.com/story/21108</link>
<comments>http://sphinn.com/story/21108</comments>
<pubDate>Wed, 02 Jan 2008 18:01:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/21108</guid>
<description><![CDATA[His eyes met hers across the coffee shop... eyebrows raised in anticipation, the stare lingered. First 5 seconds, then 10, then 90.  Facial muscles flexed.  They adjusted their glasses. Google 2010, brought to you by Microvision<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Time Stamps for Sphinns]]></title>
<link>http://sphinn.com/story/21036</link>
<comments>http://sphinn.com/story/21036</comments>
<pubDate>Wed, 02 Jan 2008 10:39:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/21036</guid>
<description><![CDATA[Sphinn time-stamps things when you START a submission rather than when you finish.  But sometimes I get interrupted during the submit (or I forget that last bloody &quot;confirm&quot; click) and my submits end up starting halfway down the &quot;what's new&quot; page..do you think Sphinn should time stamp posts with the actual &quot;posting&quot; time or the &quot;start of post&quot; time?<br/><br/>34 Vote(s) ]]></description>
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<item>
<title><![CDATA[Top 10 Worst Ideas To Make Money]]></title>
<link>http://sphinn.com/story/19991</link>
<comments>http://sphinn.com/story/19991</comments>
<pubDate>Sat, 22 Dec 2007 14:02:34 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/19991</guid>
<description><![CDATA[We're all no doubt taking stock on the past year about now.  I've been making a bunch of notes about what a f'd up year this has been so that 2008 is far better.  So I can relate as Shoemoney weighs in on some screw ups from recent past.  But as everyone knows, the people who never fail never learn.  Take it away - and thanks for the Sphinn.<br/><br/>14 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Is that a Fish in your Ear? Google Talk Translates Chats]]></title>
<link>http://sphinn.com/story/19498</link>
<comments>http://sphinn.com/story/19498</comments>
<pubDate>Wed, 19 Dec 2007 07:28:38 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/19498</guid>
<description><![CDATA[I plan to give it a try in the next few weeks - and if it works, I see it as a major method to expand my consulting services into other parts of the world - or to communicate better with my current international clients and their webmasters..will you use it?.PS: If anyone doesn't know the fish reference, post in comments and I'll explain it.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Seth Godin on Knol, Squidoo, and Platforms]]></title>
<link>http://sphinn.com/story/18963</link>
<comments>http://sphinn.com/story/18963</comments>
<pubDate>Sun, 16 Dec 2007 08:25:19 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/18963</guid>
<description><![CDATA[Seth talks about the ups and downs of having Google create something that mimics your business model, and what it means for those plans.It turns out to be good news, he says, as it legitimizes the original idea and reduces the friction of growth.<br/><br/>35 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Matt Cutts: Please Talk About Domain Consolidation]]></title>
<link>http://sphinn.com/story/18743</link>
<comments>http://sphinn.com/story/18743</comments>
<pubDate>Fri, 14 Dec 2007 03:55:24 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/18743</guid>
<description><![CDATA[Graywolf Asks: You buy another website/domain with link equity and excellent SERP representation, but you don't want to run two separate sites.  Or you add a new TLD to your site. And now you'd like to consolidate them in Google's good gracesBefore we pop open the .htaccess file and hope for the best, what is the best practice?  What if they're not related but a totally new direction for your company?..Cha-Cha-Cha-Chia!!! (I had to get that out of my system).<br/><br/>31 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Knol -  Google's Community Content Creation Play?  Or just a 20% experiment?]]></title>
<link>http://sphinn.com/story/18701</link>
<comments>http://sphinn.com/story/18701</comments>
<pubDate>Thu, 13 Dec 2007 20:17:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/18701</guid>
<description><![CDATA[Post a page about what you know.  That's the concept.  But here, it's done with a twist. And it looks good. Check it out.It's only a test, not a real product.But, being able to post ads and pass page rank from the pages is a far cry from any other wiki-esque systems out there, and will make fighting spam a huge challenge.I wonder if the field is getting too crowded.<br/><br/>26 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Sphinn, Mixx and other social sites' credibility - Voting for vapor.]]></title>
<link>http://sphinn.com/story/18112</link>
<comments>http://sphinn.com/story/18112</comments>
<pubDate>Mon, 10 Dec 2007 20:36:04 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/18112</guid>
<description><![CDATA[The reason I write this is that a story on Mixx from my website was receiving votes even while the page was offline.  Users were voting for an article they didn't/couldn't read.Do you vote without reading?Do you cast votes for people you like no matter what they submitted?Would a sort of article &quot;captcha&quot; solution work so that votes could only be cast by actual readers would count?<br/><br/>44 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Transit Moves Japan Up, I think it's new.  Oh well.]]></title>
<link>http://sphinn.com/story/11486</link>
<comments>http://sphinn.com/story/11486</comments>
<pubDate>Mon, 29 Oct 2007 07:42:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/11486</guid>
<description><![CDATA[They move Japan up on the page, and I think they've just added it.  Thanks Barry for the heads up.On to the next thing.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Mix Personal and SEM Posts, or Have Two Different Blogs?]]></title>
<link>http://sphinn.com/story/9444</link>
<comments>http://sphinn.com/story/9444</comments>
<pubDate>Sat, 13 Oct 2007 12:24:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/9444</guid>
<description><![CDATA[My blog has a mix of topics, all generally related to web business consulting. But I also put a few humorous topics as well as a few relevant (business web) posts about Lexington, KY. I receive casual comments all the time about people saying they like it, but my subscriber counts are stuck and often fall off dramatically after one post or the other.I know that Sphinn participants have a variety.  Barry Schwartz, BL Ochman and Michael Gray mix things up, while Marketing Pilgrim and Todd Malicoat tend to stay pretty focused...just to call out a few examples.While I like the &quot;mix-up&quot; blogs myself as a reader, I'm finding that my subscriber base drops whenever I post something with a smaller audience (like the story about Amazon.com hiring 400 in Lexington). Since it's easy to subscribe to a single category in Wordpress, this is a technician's perspective. I don't know how many actually know this can be done.But I'd like to know what you think.   Split'em or Unification?<br/><br/>17 Vote(s) ]]></description>
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