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<title>Sphinn / shimsand / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 15 Jul 2008 13:29:24 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Search Engine Acct Reps: Friend or Foe?]]></title>
<link>http://sphinn.com/story/59198</link>
<comments>http://sphinn.com/story/59198</comments>
<pubDate>Tue, 15 Jul 2008 13:29:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/59198</guid>
<description><![CDATA[They Want Your Money, That's Their Job.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Automatic Matching Only Generated 1 Click!]]></title>
<link>http://sphinn.com/story/49308</link>
<comments>http://sphinn.com/story/49308</comments>
<pubDate>Wed, 28 May 2008 09:57:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/49308</guid>
<description><![CDATA[&quot;...a large number of accounts are being automatically opted-in. To be safe I would double check your account either way.&quot;<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[From Google:  Design for accessible, crawlable and indexable content]]></title>
<link>http://sphinn.com/story/45740</link>
<comments>http://sphinn.com/story/45740</comments>
<pubDate>Mon, 12 May 2008 10:20:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/45740</guid>
<description><![CDATA[Here are some design recommendations for creating web content that remains usable by the widest possible audience while helping ensure that the content gets indexed and crawled.<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Focus on Ranking Improvement, Not Domination]]></title>
<link>http://sphinn.com/story/43052</link>
<comments>http://sphinn.com/story/43052</comments>
<pubDate>Mon, 28 Apr 2008 09:16:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/43052</guid>
<description><![CDATA[&quot;I want to highlight two of the points we made during that session.&quot;1) Realistic Expectations of Success2) Tinkering Verses Fine Tuning<br/><br/>19 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Hits High for Market Share of Searches]]></title>
<link>http://sphinn.com/story/40541</link>
<comments>http://sphinn.com/story/40541</comments>
<pubDate>Mon, 14 Apr 2008 11:06:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/40541</guid>
<description><![CDATA[Hitwise released the latest statistics for search engine share in the United States for March 2008, showing Google at an all-time high while Microsoft and Yahoo hit all-time lows.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search Engines react differently to SEO techniques]]></title>
<link>http://sphinn.com/story/38679</link>
<comments>http://sphinn.com/story/38679</comments>
<pubDate>Thu, 03 Apr 2008 18:13:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/38679</guid>
<description><![CDATA[The three major search engines-Google, Yahoo and MSN - react very differently to search engine optimization techniques, according to a new study from Covario Inc.<br/><br/>17 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Agencies Aren't Walking The Walk Of Social Media]]></title>
<link>http://sphinn.com/story/32811</link>
<comments>http://sphinn.com/story/32811</comments>
<pubDate>Wed, 05 Mar 2008 10:47:38 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/32811</guid>
<description><![CDATA[Agencies &quot;don't get it&quot; when it comes to social media, per a study from Cymfony, the TNS Media Intelligence unit dedicated to monitoring and studying the social media scene.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[10 Surefire Signs an IT Fiefdom Is Ruling Your Marketing Roost]]></title>
<link>http://sphinn.com/story/23217</link>
<comments>http://sphinn.com/story/23217</comments>
<pubDate>Tue, 15 Jan 2008 06:28:50 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/23217</guid>
<description><![CDATA[Don't cave in to IT fiefdoms. Trust that nagging little voice in your head. It will pay in the end.<br/><br/>14 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Flip Video Camcorder]]></title>
<link>http://sphinn.com/story/19871</link>
<comments>http://sphinn.com/story/19871</comments>
<pubDate>Fri, 21 Dec 2007 09:36:31 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/19871</guid>
<description><![CDATA[Google gave a few advertisers and SEMs (whose clients spend big) a Flip Video Ultra Series camcorder with recording time up to 30 min.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google removes thousands of malware sites]]></title>
<link>http://sphinn.com/story/16533</link>
<comments>http://sphinn.com/story/16533</comments>
<pubDate>Fri, 30 Nov 2007 08:54:19 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/16533</guid>
<description><![CDATA[Thousands of malware redirects are showing up in Google search engine results.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[A Collection of SEO Tutorials]]></title>
<link>http://sphinn.com/story/11213</link>
<comments>http://sphinn.com/story/11213</comments>
<pubDate>Fri, 26 Oct 2007 09:49:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/11213</guid>
<description><![CDATA[I thought I'd compile a short list of articles/posts, that anybody that desires to learn SEO can read thru to gain a pretty good understanding.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How to Upload an Adwords Bulksheet]]></title>
<link>http://sphinn.com/story/10445</link>
<comments>http://sphinn.com/story/10445</comments>
<pubDate>Mon, 22 Oct 2007 07:53:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/10445</guid>
<description><![CDATA[Reduce your reliance on your Google acct team.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[PageRank, Meet SocialRank]]></title>
<link>http://sphinn.com/story/9024</link>
<comments>http://sphinn.com/story/9024</comments>
<pubDate>Wed, 10 Oct 2007 07:58:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/9024</guid>
<description><![CDATA[In this era of the Web's evolution fueled largely by social media, are there better ways to rank consumer-generated content?<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO Tongue Twister]]></title>
<link>http://sphinn.com/story/7898</link>
<comments>http://sphinn.com/story/7898</comments>
<pubDate>Tue, 02 Oct 2007 09:04:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/7898</guid>
<description><![CDATA[Do you have any of your own SEO Tongue Twisters?<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Revisiting Alt Tags - (Alt Attributes)]]></title>
<link>http://sphinn.com/story/5825</link>
<comments>http://sphinn.com/story/5825</comments>
<pubDate>Mon, 17 Sep 2007 10:58:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/5825</guid>
<description><![CDATA[The most important Alt tag is on the logo. So, you might be wondering, &quot;How does Google know it's your logo?&quot;<br/><br/>12 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Social Media Revenue Could Reach $1 Billion In '07]]></title>
<link>http://sphinn.com/story/4071</link>
<comments>http://sphinn.com/story/4071</comments>
<pubDate>Wed, 29 Aug 2007 06:20:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/4071</guid>
<description><![CDATA[Social Media Networks revenue could reach $1 Billion in '07 Projected to more than double this year to as much as $1 billion from $400 million in 2006.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Ingenio Partners With LexisNexis For Legal Pay-Per-Call]]></title>
<link>http://sphinn.com/story/2612</link>
<comments>http://sphinn.com/story/2612</comments>
<pubDate>Fri, 10 Aug 2007 07:39:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Local &amp; Maps</category>
<guid>http://sphinn.com/story/2612</guid>
<description><![CDATA[Advertisers on LexisNexis' lawyers.com and attorneys.com properties will now be featured in Ingenio's Pay-Per-Call ad network (which includes partners like AOL, Marchex, and Local.com).<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Innovative Google Co-op Aims to Save Planet Earth]]></title>
<link>http://sphinn.com/story/2406</link>
<comments>http://sphinn.com/story/2406</comments>
<pubDate>Wed, 08 Aug 2007 11:10:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/2406</guid>
<description><![CDATA[Saving energy one search at a time, Blackle is a Google Co-op using a black background versus Google's standard white to conserve your monitor's energy intake.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Ranking on Amazon]]></title>
<link>http://sphinn.com/story/2215</link>
<comments>http://sphinn.com/story/2215</comments>
<pubDate>Mon, 06 Aug 2007 10:28:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/2215</guid>
<description><![CDATA[Neither Amazon nor Barnes &amp; Noble will divulge the algorithms they use for rankings. What Amazon will say is that sales rankings are updated hourly for millions of items. The sales history counts, but recent sales are weighted more heavily.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Hackers: Social Networking Sites Flawed]]></title>
<link>http://sphinn.com/story/2213</link>
<comments>http://sphinn.com/story/2213</comments>
<pubDate>Mon, 06 Aug 2007 10:15:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/2213</guid>
<description><![CDATA[Social networking Web sites such as MySpace.com are increasingly juicy targets for computer hackers, who are demonstrating a pair of vulnerabilities they claim expose sensitive personal information and could be exploited by online criminals.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Algorithm Tweak]]></title>
<link>http://sphinn.com/story/2068</link>
<comments>http://sphinn.com/story/2068</comments>
<pubDate>Fri, 03 Aug 2007 05:33:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/2068</guid>
<description><![CDATA[Answers.com affected by a decrease in traffic.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Top 50K Blogs Generated $500M in Ad Revenue]]></title>
<link>http://sphinn.com/story/1944</link>
<comments>http://sphinn.com/story/1944</comments>
<pubDate>Wed, 01 Aug 2007 15:04:59 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/1944</guid>
<description><![CDATA[Research study from the University of Texas &amp; Chitika<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Video Search - How to Monetize This Market]]></title>
<link>http://sphinn.com/story/1922</link>
<comments>http://sphinn.com/story/1922</comments>
<pubDate>Wed, 01 Aug 2007 09:04:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Video Search</category>
<guid>http://sphinn.com/story/1922</guid>
<description><![CDATA[Marketers Are Working to Optimize Results, but No One Can Figure Out How to Monetize This Market<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Social Networking Consuming More Time - eMarketer]]></title>
<link>http://sphinn.com/story/1912</link>
<comments>http://sphinn.com/story/1912</comments>
<pubDate>Wed, 01 Aug 2007 07:01:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/1912</guid>
<description><![CDATA[MySpace and other social networks may have more growth ahead, according to data on June 2007 Web usage.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How Google Calculates Actual CPC]]></title>
<link>http://sphinn.com/story/1731</link>
<comments>http://sphinn.com/story/1731</comments>
<pubDate>Mon, 30 Jul 2007 07:25:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/1731</guid>
<description><![CDATA[Short tutorial on how Google calculates Actual CPC.<br/><br/>2 Vote(s) ]]></description>
</item>

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