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<title>Sphinn / soulfood / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Mon, 01 Dec 2008 16:36:52 -0800</pubDate>
<language>en</language>
<item>
<title><![CDATA[Yahoo Disclosed Top Search Trends For 2008]]></title>
<link>http://sphinn.com/story/89054</link>
<comments>http://sphinn.com/story/89054</comments>
<pubDate>Mon, 01 Dec 2008 16:36:52 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/89054</guid>
<description><![CDATA[To develop the Yahoo! Year in Review, their editors analyze search queries based upon a number of factors, including absolute volume and growth versus previous periods, to see which themes and trends bubble to the surface. Individual users and their search queries always remain anonymous.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Outsourcing? Here are Questions to Ask a PPC Search Firm]]></title>
<link>http://sphinn.com/story/87319</link>
<comments>http://sphinn.com/story/87319</comments>
<pubDate>Mon, 24 Nov 2008 09:22:01 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/87319</guid>
<description><![CDATA[It can be a confusing process to find a good Search firm. You probably find every PPC (Pay-Per-Click) vendor says the same thing. They all say they do the same thing, and they are the best.Shimon Sandler has put together an organized list of questions that anyone can use when gathering information regarding a potential Paid Search partner.<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[Web ad sales rise slightly from prior quarter - USATODAY.com]]></title>
<link>http://sphinn.com/story/86619</link>
<comments>http://sphinn.com/story/86619</comments>
<pubDate>Fri, 21 Nov 2008 10:00:03 -0800</pubDate>
<dc:creator></dc:creator>
<category>Display Advertising</category>
<guid>http://sphinn.com/story/86619</guid>
<description><![CDATA[Hopefully this is the confirmation of longer term good news. I found the last 3 lines in this article hearteninga4<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Gawker Predicts 40% Decrease in Internet Advertisement]]></title>
<link>http://sphinn.com/story/85058</link>
<comments>http://sphinn.com/story/85058</comments>
<pubDate>Fri, 14 Nov 2008 08:13:49 -0800</pubDate>
<dc:creator></dc:creator>
<category>Display Advertising</category>
<guid>http://sphinn.com/story/85058</guid>
<description><![CDATA[Nick Denton, owner of Gawker Media, is predicting a 40 percent-plus decrease in internet advertising. His numbers are based on the model of a Morgan-Stanley analyst who makes a connection between a decrease in Gross Domestic Product followed by an even larger decrease in advertising. ...lets just hope that Nick Denton is not right.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Social media consultants: Snake oil or value add?]]></title>
<link>http://sphinn.com/story/80449</link>
<comments>http://sphinn.com/story/80449</comments>
<pubDate>Tue, 21 Oct 2008 14:18:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/80449</guid>
<description><![CDATA[Companies need to stop believing the hype that social media is an &quot;everything drug.&quot; It's not. It's a strategy that needs to be considered and tailored to fit specific business needs. Here is the reality check.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Google Analytics - Optimizing Customer Experiences]]></title>
<link>http://sphinn.com/story/80214</link>
<comments>http://sphinn.com/story/80214</comments>
<pubDate>Mon, 20 Oct 2008 17:30:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/80214</guid>
<description><![CDATA[A video that breaks down Google's Free Multivariate Testing tool, How it's used and how it benefits the user. Bit long(25 min) and bit on the dry side but very informative video.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[The Rules Of Online Marketing In A Recession]]></title>
<link>http://sphinn.com/story/79684</link>
<comments>http://sphinn.com/story/79684</comments>
<pubDate>Fri, 17 Oct 2008 10:05:14 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/79684</guid>
<description><![CDATA[Veteran internet marketing expert Ken McCarthy tells us how to combine sound business methods with online marketing to turn the negativity and chaos of recession into an opportunity to beat your competitors and build your business.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Increase Your PPC Profits With Negative Keywords!]]></title>
<link>http://sphinn.com/story/79682</link>
<comments>http://sphinn.com/story/79682</comments>
<pubDate>Fri, 17 Oct 2008 10:03:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/79682</guid>
<description><![CDATA[Wordtracker's own PPC expert, Ian Howie, explains how you can bid on negative keywords to increase your PPC profits by making sure your adverts do not appear for irrelevant searches.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[In Social Media- Think About Yourself for Once]]></title>
<link>http://sphinn.com/story/70896</link>
<comments>http://sphinn.com/story/70896</comments>
<pubDate>Fri, 05 Sep 2008 13:31:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/70896</guid>
<description><![CDATA[As I continue to build my credibility of a Social Media Specialist, and in my efforts for what it's worth, I wish to contribute what I think is the best practice in social media marketing.<br/><br/>20 Vote(s) ]]></description>
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<title><![CDATA[Perfect Pay-Per-Click with Keyword Research]]></title>
<link>http://sphinn.com/story/70858</link>
<comments>http://sphinn.com/story/70858</comments>
<pubDate>Fri, 05 Sep 2008 10:38:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/70858</guid>
<description><![CDATA[Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Wordtracker's very own PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Microsoft tries to one-up Google PageRank]]></title>
<link>http://sphinn.com/story/61554</link>
<comments>http://sphinn.com/story/61554</comments>
<pubDate>Fri, 25 Jul 2008 11:37:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/61554</guid>
<description><![CDATA[A great article about Microsoft Browserank, a pagerank alternative from Microsoft. Although I am not in alignment that Google doesn't use any user behavior data as the article implies.<br/><br/>59 Vote(s) ]]></description>
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<title><![CDATA[Stop Wasting Money on SEM: How To Drive Cheaper, Better Traffic]]></title>
<link>http://sphinn.com/story/60942</link>
<comments>http://sphinn.com/story/60942</comments>
<pubDate>Wed, 23 Jul 2008 15:03:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/60942</guid>
<description><![CDATA[Pause your SEM spending money immediately. Why? Because there are two things you can do to get your website visitors even cheaper, and then start your spending again. Do these two fairly simple things!<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Why Adobea4s Attempt to Improve Flash Indexing is a bunch of Hype]]></title>
<link>http://sphinn.com/story/58477</link>
<comments>http://sphinn.com/story/58477</comments>
<pubDate>Fri, 11 Jul 2008 08:55:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/58477</guid>
<description><![CDATA[Adobe says they're making it easier for Google to index flash programs. However, improved flash file indexing does not provide much help to webmasters. Here's why...<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Hire A Crappy SEO Firm in Only 10 Steps]]></title>
<link>http://sphinn.com/story/58334</link>
<comments>http://sphinn.com/story/58334</comments>
<pubDate>Thu, 10 Jul 2008 18:19:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/58334</guid>
<description><![CDATA[I've had an epiphany: Most people want to hire really crappy SEO 'professionals'.It's the only possible reason for some of the asinine hiring decisions made by otherwise intelligent people. So, in the tradition of bloggers giving audiences what they want, here's my ten steps to hire an SEO firm that will bury you in the rankings and cost you money...<br/><br/>65 Vote(s) ]]></description>
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<title><![CDATA[He who controls Google's quality score, controls the Universe.]]></title>
<link>http://sphinn.com/story/53963</link>
<comments>http://sphinn.com/story/53963</comments>
<pubDate>Thu, 19 Jun 2008 09:21:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/53963</guid>
<description><![CDATA[Who controls Google's quality score? A 29 year old....<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[The Ultimate Web Marketing/Analytics RSS Feed (Top 10 Blogs!)]]></title>
<link>http://sphinn.com/story/49835</link>
<comments>http://sphinn.com/story/49835</comments>
<pubDate>Fri, 30 May 2008 14:52:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/49835</guid>
<description><![CDATA[30 blogs to expand your knowledge and expertise about web marketing and web analytics.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Rand Fishkin Interview On Social Media Marketing]]></title>
<link>http://sphinn.com/story/47961</link>
<comments>http://sphinn.com/story/47961</comments>
<pubDate>Thu, 22 May 2008 07:14:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/47961</guid>
<description><![CDATA[The Mozzer explains his approach and gives top tips on social media marketing, insisting the quickest way to kill a viral campaign is by giving it to your public relations department.<br/><br/>50 Vote(s) ]]></description>
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<title><![CDATA[Even Omniture Get It Wrong Sometimesa4]]></title>
<link>http://sphinn.com/story/44839</link>
<comments>http://sphinn.com/story/44839</comments>
<pubDate>Wed, 07 May 2008 10:31:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/44839</guid>
<description><![CDATA[Omniture. They are the leaders in web analytics and testing tools. They do have some amazing products (which I use daily), but it looks like even they could be practicing what they preach a little more. But why?<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Web Metrics 101 - What DO all these Terms Mean?]]></title>
<link>http://sphinn.com/story/41553</link>
<comments>http://sphinn.com/story/41553</comments>
<pubDate>Sat, 19 Apr 2008 09:39:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/41553</guid>
<description><![CDATA[Great guide for all you wannabe web analyst out there!<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[When do Branded Terms not Work in Your PPC Campaign?]]></title>
<link>http://sphinn.com/story/41217</link>
<comments>http://sphinn.com/story/41217</comments>
<pubDate>Thu, 17 Apr 2008 10:44:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/41217</guid>
<description><![CDATA[When working with national and international Fortune 1000 clients, I often observe that their brand is so strong that it provides 80% of the conversions at 20% of the total budget spent (the Pereto principal at its finest). This is where the Internet marketer enjoys the fruits of the traditional marketer's labor. No, all of those overpriced archaic billboards on the side of the freeway were not a total waste....<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[22 Great Web Analytics Videos]]></title>
<link>http://sphinn.com/story/39932</link>
<comments>http://sphinn.com/story/39932</comments>
<pubDate>Thu, 10 Apr 2008 12:10:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/39932</guid>
<description><![CDATA[Relax, and grab a cup of coffee (or pot) or your favorite beer (or 6 pack) or glass of wine (or bottle). Because you are going to be here for a while! Gathered here is a pretty big list of all the more interesting web analytics videos found on the Internet! Hope you get as much use out of them as I have.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[When Seo For Firefox Needs To Be Turned Off]]></title>
<link>http://sphinn.com/story/38784</link>
<comments>http://sphinn.com/story/38784</comments>
<pubDate>Fri, 04 Apr 2008 07:49:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Tips &amp; Tools</category>
<guid>http://sphinn.com/story/38784</guid>
<description><![CDATA[SEO for Firefox is a Mozilla Firefox add-on that every SEO professional and enthusiast should have, along with SEO Quake. Ricardo shares his insight on when to turn it off.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Free Starbucks Wi-Fi & The Ultimate Customer Voice Survey]]></title>
<link>http://sphinn.com/story/38358</link>
<comments>http://sphinn.com/story/38358</comments>
<pubDate>Wed, 02 Apr 2008 10:29:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/38358</guid>
<description><![CDATA[Why doesn't every major online business offer a customer survey site like this?<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Hulu.com Website Review]]></title>
<link>http://sphinn.com/story/36004</link>
<comments>http://sphinn.com/story/36004</comments>
<pubDate>Fri, 21 Mar 2008 10:02:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Video Search</category>
<guid>http://sphinn.com/story/36004</guid>
<description><![CDATA[Watch Your TV Favorites. Free. Anytime' - that's the tag line for the brand new so-called a4YouTube Killer' website, Hulu.com, but how does it actually live up to its tag line and rate as a website?<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Win at Web Analytics: Top 7 Ways to Influence Your HiPPO]]></title>
<link>http://sphinn.com/story/23479</link>
<comments>http://sphinn.com/story/23479</comments>
<pubDate>Wed, 16 Jan 2008 11:25:53 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/23479</guid>
<description><![CDATA[How to influence your highest paid persons opinion... first in the a new series of 'win at web analytics' posts. Good stuff!<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[This Search Buzz is For You!]]></title>
<link>http://sphinn.com/story/20290</link>
<comments>http://sphinn.com/story/20290</comments>
<pubDate>Wed, 26 Dec 2007 11:56:13 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/20290</guid>
<description><![CDATA[The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form indeed.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Nostradamus and Web Analytics - 2008 Predictions!]]></title>
<link>http://sphinn.com/story/18377</link>
<comments>http://sphinn.com/story/18377</comments>
<pubDate>Wed, 12 Dec 2007 08:49:16 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/18377</guid>
<description><![CDATA[Some of these predictions may seem a little far fetched, but   I can definitely see Google acquiring Web Trends or Omniture in the future - they surely need to get into the more advanced analytics side of things - their free solution will only go so far....<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[a4Increase AdWords Conversions  300%!a4  Errr, really?]]></title>
<link>http://sphinn.com/story/13782</link>
<comments>http://sphinn.com/story/13782</comments>
<pubDate>Tue, 13 Nov 2007 10:34:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/13782</guid>
<description><![CDATA[Good Paid Search article, - Test fast, test often test fast, test often.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[7 Reasons Why Shopping Online Beats Regular Shopping!]]></title>
<link>http://sphinn.com/story/13593</link>
<comments>http://sphinn.com/story/13593</comments>
<pubDate>Mon, 12 Nov 2007 10:33:49 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/13593</guid>
<description><![CDATA[If you are an avid Spinner, I am sure you don't need to be sold on shopping on-line. An interesting look at on-line shopping vs. shopping at a brick and mortar store... and pretty funny!<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Women of Internet Marketing]]></title>
<link>http://sphinn.com/story/12013</link>
<comments>http://sphinn.com/story/12013</comments>
<pubDate>Thu, 01 Nov 2007 06:50:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/12013</guid>
<description><![CDATA[Liana &quot;Li&quot; Evans, interviews two women weekly for this interesting series. Designed to shine the spotlight on the great accomplishment of women within all areas of the on-line marketing industry, the series has become a popular &quot;must read&quot; among all search industry professionals.<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[5 Ways to Build Stronger Email Relationships!]]></title>
<link>http://sphinn.com/story/11532</link>
<comments>http://sphinn.com/story/11532</comments>
<pubDate>Mon, 29 Oct 2007 12:13:00 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/11532</guid>
<description><![CDATA[Don't forget that you don't have to profit from your email. You are trying to create a relationship with your reader that will grow into something more in the future!<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Video: New Media Douchebags in Plain English]]></title>
<link>http://sphinn.com/story/10079</link>
<comments>http://sphinn.com/story/10079</comments>
<pubDate>Thu, 18 Oct 2007 13:24:56 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/10079</guid>
<description><![CDATA[Are you a new media douche bag?<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Watch the VIDEO: Blog Action Day | Help your Environment]]></title>
<link>http://sphinn.com/story/9603</link>
<comments>http://sphinn.com/story/9603</comments>
<pubDate>Mon, 15 Oct 2007 10:35:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/9603</guid>
<description><![CDATA[Bloggers in every part of the world, and around the web, are uniting to bring up an important issue to everyone's awareness, the environment.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Free Web Page Competitor Keyword Analyzer]]></title>
<link>http://sphinn.com/story/9385</link>
<comments>http://sphinn.com/story/9385</comments>
<pubDate>Fri, 12 Oct 2007 12:32:23 -0700</pubDate>
<dc:creator></dc:creator>
<category>Tips &amp; Tools</category>
<guid>http://sphinn.com/story/9385</guid>
<description><![CDATA[This competitor keyword analyzer will scan any web page, tell you what other web pages are it's top competitors, and tell you what keywords with count and density those competing pages have. This is tool is primarily meant more for the less sophisticated SEO than many in this group, as it is designed for a user who may not know what their keywords are or who their top competitors are.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Easiest Way to Find Any Free MP3 Songs Using Google's Advance Operators]]></title>
<link>http://sphinn.com/story/9384</link>
<comments>http://sphinn.com/story/9384</comments>
<pubDate>Fri, 12 Oct 2007 12:28:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Tips &amp; Tools</category>
<guid>http://sphinn.com/story/9384</guid>
<description><![CDATA[Remember Napster days? Now all of you will have a chance to get any mp3s you like. Here is a good way to search for any genre of free MP3 songs using Google advanced Google search operators.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[FREE Professional SEO Site Evaluation!]]></title>
<link>http://sphinn.com/story/5979</link>
<comments>http://sphinn.com/story/5979</comments>
<pubDate>Tue, 18 Sep 2007 09:22:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/5979</guid>
<description><![CDATA[Want to know what you need to do to improve your site and attain the rankings that you have always dreamed of? Sign up for a free comprehensive and professional Website evaluation.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[4 Keys to Creating Leads or Sales using Social Media]]></title>
<link>http://sphinn.com/story/4079</link>
<comments>http://sphinn.com/story/4079</comments>
<pubDate>Wed, 29 Aug 2007 06:50:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/4079</guid>
<description><![CDATA[4 Keys to Creating Leads or Sales using Social Media | e:Visibility Insider - Internet Marketing Blog<br/><br/>8 Vote(s) ]]></description>
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