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<title>Sphinn / storyspinner / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 02 Jul 2008 17:55:52 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[SEO's Ruby Slippers]]></title>
<link>http://sphinn.com/story/56662</link>
<comments>http://sphinn.com/story/56662</comments>
<pubDate>Wed, 02 Jul 2008 17:55:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/56662</guid>
<description><![CDATA[Julie interviews Ruby on Rails extraordinaire Tony Spencer on SEO and Ruby on Rails compatibility, issues, and is it spider friendly?  Great interview with some keen insight for PHP, Ruby programmers as well as technical SEO's.<br/><br/>20 Vote(s) ]]></description>
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<item>
<title><![CDATA[Overstock Terminates All New York Based Affiliates]]></title>
<link>http://sphinn.com/story/46238</link>
<comments>http://sphinn.com/story/46238</comments>
<pubDate>Wed, 14 May 2008 12:51:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/46238</guid>
<description><![CDATA[Starting June 1, 2008 merchants will be required to collect taxes or face repercussions.  Yesterday, Overstock dealt with this issue by removing all New York based affiliates from their program.  How will other large online only retailers react?  Will other states follow suit?<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Olympic Torch Relay Demonstrations Caught by Scott Beale on Flickr, Twitter & His Blog]]></title>
<link>http://sphinn.com/story/39829</link>
<comments>http://sphinn.com/story/39829</comments>
<pubDate>Thu, 10 Apr 2008 05:08:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/39829</guid>
<description><![CDATA[Would you like to see word of mouth marketing at it's finest? Then you need to check out Scott Beale's coverage of the Olympic Torch Run that happened in San Francisco on (4/9/008). Word spread like wildfire what Scott was doing, mostly because he uses Twitter. Then Scott fed the masses with his extraordinary photos and videos on Flickr. Take a look at why it matters to businesses and marketers as well.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Sixty Cent Branding: How One Minute of Effort Sparked This Post]]></title>
<link>http://sphinn.com/story/39469</link>
<comments>http://sphinn.com/story/39469</comments>
<pubDate>Tue, 08 Apr 2008 12:18:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/39469</guid>
<description><![CDATA[One of the biggest challenges facing small businesses on the web is how to differentiate themselves from the competition. Yes, a unique domain name or site design can help.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Study: Search Marketing In Prime Spot To Play Major Role in Political Spending]]></title>
<link>http://sphinn.com/story/24991</link>
<comments>http://sphinn.com/story/24991</comments>
<pubDate>Thu, 24 Jan 2008 16:20:55 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/24991</guid>
<description><![CDATA[How far behind the web is in terms of Political spending? Plenty! This is very exciting news for the Search Industry especially as recession fears settle in to our lives.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Optimizing Paid Search & Landing Pages for TV, Radio and Print]]></title>
<link>http://sphinn.com/story/18586</link>
<comments>http://sphinn.com/story/18586</comments>
<pubDate>Thu, 13 Dec 2007 09:14:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/18586</guid>
<description><![CDATA[When using both on-line &amp; off-line channels such as TV, Radio and Print, it's very important to &quot;Bridge the Gap&quot; (hence, the photo to the left) amongst the different channels and continue the messaging process from start of Ad/commercial to the visit to the website. The goal of integrating the online with off-line is to make the experience seem seamless. Why, because consumers will remember that and most have the expectation already set in their mind from past &quot;off-line &amp; online&quot; experiences from big companies such as Dell, Sony, etc..<br/><br/>7 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Striking Similarities of Paid Search & Fantasy Football]]></title>
<link>http://sphinn.com/story/15109</link>
<comments>http://sphinn.com/story/15109</comments>
<pubDate>Wed, 21 Nov 2007 09:15:46 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/15109</guid>
<description><![CDATA[Greg compares his strategy for Fantasy Football to strategy for PPC.  Interesting comparison!<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Why Paid Search Ad Creatives are Overrated]]></title>
<link>http://sphinn.com/story/14858</link>
<comments>http://sphinn.com/story/14858</comments>
<pubDate>Tue, 20 Nov 2007 08:05:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/14858</guid>
<description><![CDATA[Greg writes a great article about why focusing on just the ad creative is not the &quot;Secret Sauce&quot; to PPC success.&quot;However, I do tend to disagree with all of the hype coming from others in the industry who are over-emphasizing the importance of Ad/Creatives and continuing the evangelistic-like outcries that conclude that Ads are the most important element of PPC. For some reason I'm not hitching a ride on this nifty bandwagon.&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[PPC Analytics: Transitioning Data from One Agency to Another]]></title>
<link>http://sphinn.com/story/11462</link>
<comments>http://sphinn.com/story/11462</comments>
<pubDate>Mon, 29 Oct 2007 05:22:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/11462</guid>
<description><![CDATA[Switching from one pay per click (ppc) management firm to another should be seamless process, but that's not always the case. Alex gives some great tips for working with you analytics data when moving from one agency to another.<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Too Many Hands in the PPC Pot]]></title>
<link>http://sphinn.com/story/10688</link>
<comments>http://sphinn.com/story/10688</comments>
<pubDate>Tue, 23 Oct 2007 15:12:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/10688</guid>
<description><![CDATA[In the world of quality inspecting a product by more than one person or having more than one person responsible for the same task is considered extremely wasteful.Matt relates a pretty painful lesson learned .... hoping to help others to not repeat what happened to him<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Web Analytics 2.0 with Eric Peterson]]></title>
<link>http://sphinn.com/story/10585</link>
<comments>http://sphinn.com/story/10585</comments>
<pubDate>Tue, 23 Oct 2007 05:17:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/10585</guid>
<description><![CDATA[Alex Cohen interviews Eric Peterson, another great Web Analytics Guru in the industry and eMetrics speaker as well as an author.  For some businesses, web analytics 2.0 can include a measure of engagement, currently a hot topic in the analytics community.  &quot;There is no universal measure for engagement,&quot; says Peterson, but he did use his own company's site to demonstrate one way to tackle the measure ...read more about his suggested equation.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[The "Echo Boomers" Generation in Search Marketing]]></title>
<link>http://sphinn.com/story/10411</link>
<comments>http://sphinn.com/story/10411</comments>
<pubDate>Mon, 22 Oct 2007 05:50:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/10411</guid>
<description><![CDATA[Greg writes an interesting article highlighting points about the kids who are parents of the &quot;Baby Boomers&quot; and how internet marketers need to pay attention to this particular segment and what makes them tick.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Social Media Marketing Campaign Process]]></title>
<link>http://sphinn.com/story/9340</link>
<comments>http://sphinn.com/story/9340</comments>
<pubDate>Fri, 12 Oct 2007 06:45:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/9340</guid>
<description><![CDATA[Marketing in the social media arena can result in massive numbers of new links to your site, thousands of new targeted visitors, and even create a dialogue with your constituents. Check out this nice list of 5 easy social media wins.<br/><br/>13 Vote(s) ]]></description>
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