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<title>Sphinn / storyspinner / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 28 Aug 2008 09:52:03 -0700</pubDate>
<language>en</language>
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<title><![CDATA[Google Automatic Match - Measuring the Cost of Skipping Keyword Research]]></title>
<link>http://sphinn.com/story/69012</link>
<comments>http://sphinn.com/story/69012</comments>
<pubDate>Thu, 28 Aug 2008 09:52:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/69012</guid>
<description><![CDATA[Automatic Match is Google's new feature that allows AdWords managers to receive clicks in their PPC campaigns without the need to select specific keywords. In two previous posts, Jim took a somewhat negative shot at Google's &quot;Automatic Match&quot; feature, with little to go on but past experience with &quot;new features&quot;.Well, we're back and have the results of our real-life testing of this new feature.After a fairly lengthy process of testing &quot;Automatic Match&quot;, we can now report these facts - Facts at the time of this writing, but Google can always change at any moment without warning or notice.<br/><br/>39 Vote(s) ]]></description>
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<title><![CDATA[The Plight of the Social Media Eskimo]]></title>
<link>http://sphinn.com/story/64017</link>
<comments>http://sphinn.com/story/64017</comments>
<pubDate>Wed, 06 Aug 2008 13:34:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/64017</guid>
<description><![CDATA[Pierre has an interesting tale on how to Pre-classify your web pages so Eskimos don't receive refrigerators asgifts and your hard work won't be mis-classified and given a thumbs down.It's quite a charming tale... go on, read it, it'll make you smile! :)<br/><br/>49 Vote(s) ]]></description>
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<title><![CDATA[Chatting with a Google Street View Driver]]></title>
<link>http://sphinn.com/story/62329</link>
<comments>http://sphinn.com/story/62329</comments>
<pubDate>Tue, 29 Jul 2008 15:12:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/62329</guid>
<description><![CDATA[Pierre has a great piece here about the people who are helping to build the street views you see in Google Maps, along with some funky pictures too!<br/><br/>49 Vote(s) ]]></description>
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<title><![CDATA[Google Knol is Behaviorally Targeting & Ranking well!]]></title>
<link>http://sphinn.com/story/61180</link>
<comments>http://sphinn.com/story/61180</comments>
<pubDate>Thu, 24 Jul 2008 08:30:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/61180</guid>
<description><![CDATA[Wil's wheels are turning, he's got some good thoughts going here......Here's the problema4the ad for a CMMS/EAM software appears to be BEHAVIORAL, yes I said it. I was logged out of my account when the ad showed.I only visited that site because I talked about how they are spamming in a tweet.This sounds like behavioral targeting to me in some way, shape, or form. Why else would a Google Knol page show an UNRELATED ad (I was on a backpacking page) for something I searched for and a site I visited almost 22 days ago?<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[SEO's Ruby Slippers]]></title>
<link>http://sphinn.com/story/56662</link>
<comments>http://sphinn.com/story/56662</comments>
<pubDate>Wed, 02 Jul 2008 17:55:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/56662</guid>
<description><![CDATA[Julie interviews Ruby on Rails extraordinaire Tony Spencer on SEO and Ruby on Rails compatibility, issues, and is it spider friendly?  Great interview with some keen insight for PHP, Ruby programmers as well as technical SEO's.<br/><br/>20 Vote(s) ]]></description>
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<title><![CDATA[Matt McGee Joins Our KeyRelevance Team]]></title>
<link>http://sphinn.com/story/56535</link>
<comments>http://sphinn.com/story/56535</comments>
<pubDate>Wed, 02 Jul 2008 06:33:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/56535</guid>
<description><![CDATA[KeyRelevance adds yet another top notch Search Professional to their growing staff of search professionals.  They've snagged Matt McGee of the Small Business Search Marketing Blog!<br/><br/>53 Vote(s) ]]></description>
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<title><![CDATA[Bringing a Community Together Who is Miles Apart For a Birthday Celebration]]></title>
<link>http://sphinn.com/story/50113</link>
<comments>http://sphinn.com/story/50113</comments>
<pubDate>Sun, 01 Jun 2008 20:31:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/50113</guid>
<description><![CDATA[Check out how the search community came together to help Kim Krause Berg celebrate her 50th Birthday!<br/><br/>38 Vote(s) ]]></description>
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<title><![CDATA[Overstock Terminates All New York Based Affiliates]]></title>
<link>http://sphinn.com/story/46238</link>
<comments>http://sphinn.com/story/46238</comments>
<pubDate>Wed, 14 May 2008 12:51:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>Affiliate Marketing</category>
<guid>http://sphinn.com/story/46238</guid>
<description><![CDATA[Starting June 1, 2008 merchants will be required to collect taxes or face repercussions.  Yesterday, Overstock dealt with this issue by removing all New York based affiliates from their program.  How will other large online only retailers react?  Will other states follow suit?<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Twittering For Charity]]></title>
<link>http://sphinn.com/story/43480</link>
<comments>http://sphinn.com/story/43480</comments>
<pubDate>Wed, 30 Apr 2008 05:18:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/43480</guid>
<description><![CDATA[Yes, both Jeff &amp; Matt have succumbed to the pull of Twitter!Now, it's just not any reason they are doing this.  It's all for charity.  So, which ever one of them gets to 500 followers first, the money Jeff and Matt have put on the line - both $250, will go to their favorite charity.  (Little do they know 500 might be a piece of cake after we're all done!)<br/><br/>50 Vote(s) ]]></description>
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<title><![CDATA[Olympic Torch Relay Demonstrations Caught by Scott Beale on Flickr, Twitter & His Blog]]></title>
<link>http://sphinn.com/story/39829</link>
<comments>http://sphinn.com/story/39829</comments>
<pubDate>Thu, 10 Apr 2008 05:08:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/39829</guid>
<description><![CDATA[Would you like to see word of mouth marketing at it's finest? Then you need to check out Scott Beale's coverage of the Olympic Torch Run that happened in San Francisco on (4/9/008). Word spread like wildfire what Scott was doing, mostly because he uses Twitter. Then Scott fed the masses with his extraordinary photos and videos on Flickr. Take a look at why it matters to businesses and marketers as well.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Sixty Cent Branding: How One Minute of Effort Sparked This Post]]></title>
<link>http://sphinn.com/story/39469</link>
<comments>http://sphinn.com/story/39469</comments>
<pubDate>Tue, 08 Apr 2008 12:18:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/39469</guid>
<description><![CDATA[One of the biggest challenges facing small businesses on the web is how to differentiate themselves from the competition. Yes, a unique domain name or site design can help.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[How Secure is Your Social Media Platform?]]></title>
<link>http://sphinn.com/story/33330</link>
<comments>http://sphinn.com/story/33330</comments>
<pubDate>Fri, 07 Mar 2008 08:47:49 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/33330</guid>
<description><![CDATA[Julie asks a good question - &quot;how secure is your social media platform?&quot;  She states &quot;it's critical for everyone to be aware of the security vulnerabilities that are intrinsic to the public sharing of information in this type of format. US-Cert, the Department of Homeland Security's cyber-security watchdogs, recently issued warnings for anyone using Internet Explorer in conjunction with Aurigma's ImageUploader, which is the image uploader that is being used on Facebook and MySpace. The warning was extended to cover Yahoo's MediaGrid ActiveX control and the Datagrid ActiveX control, among others.&quot;<br/><br/>38 Vote(s) ]]></description>
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<title><![CDATA[Study: Search Marketing In Prime Spot To Play Major Role in Political Spending]]></title>
<link>http://sphinn.com/story/24991</link>
<comments>http://sphinn.com/story/24991</comments>
<pubDate>Thu, 24 Jan 2008 16:20:55 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/24991</guid>
<description><![CDATA[How far behind the web is in terms of Political spending? Plenty! This is very exciting news for the Search Industry especially as recession fears settle in to our lives.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Vanessa Fox & Jen Yuan - Women of Internet Marketing Wednesdays Interview]]></title>
<link>http://sphinn.com/story/19631</link>
<comments>http://sphinn.com/story/19631</comments>
<pubDate>Wed, 19 Dec 2007 21:18:14 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/19631</guid>
<description><![CDATA[For edition 31 I bring you two women from two entirely different spectrums of the online universe.  One woman I've come to greatly admire and respect, not just for our love of a TV Hero who wields &quot;Mr. Pointy&quot; (hey now, get your mind out of the gutter!), but for her pure love of this industry.  Our other great lady immediately impressed me when I sat in on her presentation at Philadelphia's Podcamp, she's a whiz at podcasting in her spare time and a usability professional for her day job.  Tonight, let me introduce you to Vanessa Fox and Jen Yuan.<br/><br/>37 Vote(s) ]]></description>
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<title><![CDATA[Optimizing Paid Search & Landing Pages for TV, Radio and Print]]></title>
<link>http://sphinn.com/story/18586</link>
<comments>http://sphinn.com/story/18586</comments>
<pubDate>Thu, 13 Dec 2007 09:14:18 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/18586</guid>
<description><![CDATA[When using both on-line &amp; off-line channels such as TV, Radio and Print, it's very important to &quot;Bridge the Gap&quot; (hence, the photo to the left) amongst the different channels and continue the messaging process from start of Ad/commercial to the visit to the website. The goal of integrating the online with off-line is to make the experience seem seamless. Why, because consumers will remember that and most have the expectation already set in their mind from past &quot;off-line &amp; online&quot; experiences from big companies such as Dell, Sony, etc..<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[The Striking Similarities of Paid Search & Fantasy Football]]></title>
<link>http://sphinn.com/story/15109</link>
<comments>http://sphinn.com/story/15109</comments>
<pubDate>Wed, 21 Nov 2007 09:15:46 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/15109</guid>
<description><![CDATA[Greg compares his strategy for Fantasy Football to strategy for PPC.  Interesting comparison!<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Why Paid Search Ad Creatives are Overrated]]></title>
<link>http://sphinn.com/story/14858</link>
<comments>http://sphinn.com/story/14858</comments>
<pubDate>Tue, 20 Nov 2007 08:05:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/14858</guid>
<description><![CDATA[Greg writes a great article about why focusing on just the ad creative is not the &quot;Secret Sauce&quot; to PPC success.&quot;However, I do tend to disagree with all of the hype coming from others in the industry who are over-emphasizing the importance of Ad/Creatives and continuing the evangelistic-like outcries that conclude that Ads are the most important element of PPC. For some reason I'm not hitching a ride on this nifty bandwagon.&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[PPC Analytics: Transitioning Data from One Agency to Another]]></title>
<link>http://sphinn.com/story/11462</link>
<comments>http://sphinn.com/story/11462</comments>
<pubDate>Mon, 29 Oct 2007 05:22:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/11462</guid>
<description><![CDATA[Switching from one pay per click (ppc) management firm to another should be seamless process, but that's not always the case. Alex gives some great tips for working with you analytics data when moving from one agency to another.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Too Many Hands in the PPC Pot]]></title>
<link>http://sphinn.com/story/10688</link>
<comments>http://sphinn.com/story/10688</comments>
<pubDate>Tue, 23 Oct 2007 15:12:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/10688</guid>
<description><![CDATA[In the world of quality inspecting a product by more than one person or having more than one person responsible for the same task is considered extremely wasteful.Matt relates a pretty painful lesson learned .... hoping to help others to not repeat what happened to him<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Web Analytics 2.0 with Eric Peterson]]></title>
<link>http://sphinn.com/story/10585</link>
<comments>http://sphinn.com/story/10585</comments>
<pubDate>Tue, 23 Oct 2007 05:17:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/10585</guid>
<description><![CDATA[Alex Cohen interviews Eric Peterson, another great Web Analytics Guru in the industry and eMetrics speaker as well as an author.  For some businesses, web analytics 2.0 can include a measure of engagement, currently a hot topic in the analytics community.  &quot;There is no universal measure for engagement,&quot; says Peterson, but he did use his own company's site to demonstrate one way to tackle the measure ...read more about his suggested equation.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[The "Echo Boomers" Generation in Search Marketing]]></title>
<link>http://sphinn.com/story/10411</link>
<comments>http://sphinn.com/story/10411</comments>
<pubDate>Mon, 22 Oct 2007 05:50:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/10411</guid>
<description><![CDATA[Greg writes an interesting article highlighting points about the kids who are parents of the &quot;Baby Boomers&quot; and how internet marketers need to pay attention to this particular segment and what makes them tick.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Expanded Broad Match and The Google 1-2 Punch]]></title>
<link>http://sphinn.com/story/9481</link>
<comments>http://sphinn.com/story/9481</comments>
<pubDate>Sun, 14 Oct 2007 08:45:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/9481</guid>
<description><![CDATA[There has been a lot of discussion on Google's recent changes to the way that they handle expanded broad match (at WebMasterWorld  ), High Rankings Forum and other places).We have come across a different issue that relates to the investigation of expanded broad match, and has wider-reaching repercussions for your PPC campaigns, as well as understanding oddities in interpreting Analytics. We have been seeing this issue for the last month or so (since Aug-Sep 2007)....<br/><br/>39 Vote(s) ]]></description>
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<title><![CDATA[Social Media Marketing Campaign Process]]></title>
<link>http://sphinn.com/story/9340</link>
<comments>http://sphinn.com/story/9340</comments>
<pubDate>Fri, 12 Oct 2007 06:45:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/9340</guid>
<description><![CDATA[Marketing in the social media arena can result in massive numbers of new links to your site, thousands of new targeted visitors, and even create a dialogue with your constituents. Check out this nice list of 5 easy social media wins.<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Search Marketers: How Do You Find A Good One?]]></title>
<link>http://sphinn.com/story/4930</link>
<comments>http://sphinn.com/story/4930</comments>
<pubDate>Fri, 07 Sep 2007 07:38:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/4930</guid>
<description><![CDATA[As certain industries emerge into the Corporate Limelight (such as Paid Search and Organic Search) and attract multitudes of investors, private and public companies and localized talent, it's important to note that not all search candidates are created equal. Let's face it, you can tell a very good search professional/expert by (1) google search on their name (2) resume (3) knowledge of what is happening in the search world today vs. yesterday (4) &quot;real world&quot; common sense experience of &quot;trial &amp; error&quot; (5) Overall Web Marketing experience.<br/><br/>26 Vote(s) ]]></description>
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