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<title>Sphinn / theGypsy / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 10 Oct 2008 07:48:06 -0700</pubDate>
<language>en</language>
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<title><![CDATA[Good times with inbound links - the Google way]]></title>
<link>http://sphinn.com/story/78131</link>
<comments>http://sphinn.com/story/78131</comments>
<pubDate>Fri, 10 Oct 2008 07:48:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/78131</guid>
<description><![CDATA[Official Google Webmaster Central Blog: Last part in this week's series on links from the fine folks at Gooooooogle ;0)<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[IndexTools is now Yahoo! Web Analytics]]></title>
<link>http://sphinn.com/story/77668</link>
<comments>http://sphinn.com/story/77668</comments>
<pubDate>Wed, 08 Oct 2008 10:37:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/77668</guid>
<description><![CDATA[| VisualRevenue |  We finally made it! or we at least made a very decent first step towards something bigger. Today, we announce the final integration step of IndexTools into Yahoo! and the re-branding of the IndexTools product. From today on forward our new name is; surprise: Yahoo! Web Analytics. This is exactly 5 months after we closed the acquisition and I think that is a tremendous accomplishment - which actually includes me relocating to New York. :-)<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Linking out: Often it's just applying common sense - Google talks links]]></title>
<link>http://sphinn.com/story/77622</link>
<comments>http://sphinn.com/story/77622</comments>
<pubDate>Wed, 08 Oct 2008 05:50:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/77622</guid>
<description><![CDATA[Official Google Webmaster Central Blog: Creating outbound links on your site, or &quot;linking out&quot;, is our topic for Day 3 of Links Week. Linking out happens naturally, and for most webmasters, it's not something you have to worry about. Nonetheless, in case you're interested about an otherwise simple topic that's fundamental to the web, here's the good, the bad, and answers to more advanced questions asked by our fellow webmasters. First, let's start with the good...<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Importance of link architecture - notes from Google]]></title>
<link>http://sphinn.com/story/77394</link>
<comments>http://sphinn.com/story/77394</comments>
<pubDate>Tue, 07 Oct 2008 07:12:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/77394</guid>
<description><![CDATA[Part one of the series on links from the Official Google Webmaster Central Blog.SNIP - In Day 2 of links week, we'd like to discuss the importance of link architecture and answer more advanced questions on the topic. Link architecture-the method of internal linking on your site-is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot's ability to find your site's pages and ensures that your visitors can navigate and enjoy your site.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Links information straight from the source - Google]]></title>
<link>http://sphinn.com/story/77201</link>
<comments>http://sphinn.com/story/77201</comments>
<pubDate>Mon, 06 Oct 2008 14:52:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/77201</guid>
<description><![CDATA[Official Google Webmaster Central Blog has announced a series... on the ever controversial topic of LINKS!! This should make for some interesting reading ;0)<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Blog Tips: 8 Ways to Get People to Read your Content!]]></title>
<link>http://sphinn.com/story/76459</link>
<comments>http://sphinn.com/story/76459</comments>
<pubDate>Thu, 02 Oct 2008 13:01:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/76459</guid>
<description><![CDATA[Colleen ia Search ENgine People - We write content for our websites or blogs because we want people to read it, but appealing to readers in the information age is easier said than done. Writing should be tight, direct and interesting to your readers. Following the above copywriting guidelines should get you on your way to improving your copy.<br/><br/>15 Vote(s) ]]></description>
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<title><![CDATA[How Microsoft may provide Searchers with Related Search Queries]]></title>
<link>http://sphinn.com/story/76384</link>
<comments>http://sphinn.com/story/76384</comments>
<pubDate>Thu, 02 Oct 2008 05:37:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft Searching</category>
<guid>http://sphinn.com/story/76384</guid>
<description><![CDATA[Bill Slawski - Some sets of search results do include news, images, maps, and other results that go beyond just a list of web pages that may contain the keywords used in a search.But, how interested would you be in entering the address of a web page and seeing related search queries for that page, or related people or places or other pages?<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Stumble Like You Mean It !!]]></title>
<link>http://sphinn.com/story/76181</link>
<comments>http://sphinn.com/story/76181</comments>
<pubDate>Wed, 01 Oct 2008 08:21:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Bookmarking</category>
<guid>http://sphinn.com/story/76181</guid>
<description><![CDATA[SNIP - I'm guilty as anyone else at the above infractions of SU review courtesies; however, I have seen the error of my ways and have started to put more thought and effort into my stumbling. Why? Because SU is social. If I'm going to join into the social circle of SU, I need to do more than stand against the proverbial wall and give a thumbs up or down. I need to join in the conversation and really share what I think. Not only that, but many site owners do not get much in the way of comments from SU visitors. Sometimes this is because there is no way for SU visitors to comment. Other times is due to laziness on the stumbler's part. By leaving a thoughtful comment in the SU reviews, site authors can view those remarks when they click through their referrers.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[SearchPerks - Microsofta4s New Prizes For Searches Program]]></title>
<link>http://sphinn.com/story/76180</link>
<comments>http://sphinn.com/story/76180</comments>
<pubDate>Wed, 01 Oct 2008 08:13:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft Searching</category>
<guid>http://sphinn.com/story/76180</guid>
<description><![CDATA[SNIP - Should you avoid the program because of the tracking? Well, that's a personal decision. Google already has plenty of people who voluntarily allow themselves to be tracked in greater depth in return for getting personalized search results and other features. So for some prizes? Some will figure why not.As for Microsoft's new frequent searcher program, we'll see how it goes. I don't expect the program to be the game changer many may expect, something that suddenly propels Microsoft significantly higher in share. But it might be one of many small changes that could add up to improve Microsoft's situation.<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Google Blogsearch still favoring MFA blog posts]]></title>
<link>http://sphinn.com/story/76174</link>
<comments>http://sphinn.com/story/76174</comments>
<pubDate>Wed, 01 Oct 2008 07:29:50 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/76174</guid>
<description><![CDATA[Barry Welford - Clearly Google is the biggest winner in this. However just do a Google blogsearch of a4payday loan'. Of the top 10 results currently appearing, five of them are entries containing mumbo-jumbo sets of words including the words payday loan. These blogs presumably are computer creations designed to attract the search engine. Anyone inadvertently clicking on one of them will with relief click away to a Google AdSense advertisement for a payday loan provider.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[StumbleUpon Set For Resurgence With Web Toolbar, Partner Program]]></title>
<link>http://sphinn.com/story/76157</link>
<comments>http://sphinn.com/story/76157</comments>
<pubDate>Wed, 01 Oct 2008 06:34:26 -0700</pubDate>
<dc:creator></dc:creator>
<category>Bookmarking</category>
<guid>http://sphinn.com/story/76157</guid>
<description><![CDATA[TechCrunch - Recommendation engine StumbleUpon has been facing some tough times lately: earlier this month we reported that eBay was looking to sell the startup less than 18 months after acquiring it (the company refuses to comment). And its traffic has been showing signs of stagnation (though the number of registered users to steadily rise). But tonight, the site is launching a new feature that may very well turn things around: a long awaited install-free web toolbar.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[The State of Location-Based Social Networking On The iPhone]]></title>
<link>http://sphinn.com/story/75519</link>
<comments>http://sphinn.com/story/75519</comments>
<pubDate>Sun, 28 Sep 2008 10:52:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/75519</guid>
<description><![CDATA[TechCrunch - What makes a &quot;location-based&quot; social network different than a normal one? At least as things stand today, location-based social networks run primarily on smartphones that have the ability to determine a user's current location, usually by leveraging GPS or satellite tower triangulation. The social network then uses your location to reveal nearby friends and places of interest.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Google Says Screw Accuracy as Long As Youa4re An Authority]]></title>
<link>http://sphinn.com/story/75518</link>
<comments>http://sphinn.com/story/75518</comments>
<pubDate>Sun, 28 Sep 2008 10:43:43 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/75518</guid>
<description><![CDATA[Paul Newman dies in plane crash!!!SNIP --- I've often chided google for trusting wikipedia so much when Wikipedia says we don't care about accuracy or truth, just verifiability. It now looks like they've taken it a step further and pitched truth out the window with the dodgeball development team. Here's a screen shot from Sunday afternoon where according to the Google SERP's Paul Newman died in a plane crash a4 way to go big G a4<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Fighting Social Media Overload - how do you stay sane?]]></title>
<link>http://sphinn.com/story/75028</link>
<comments>http://sphinn.com/story/75028</comments>
<pubDate>Thu, 25 Sep 2008 08:01:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/75028</guid>
<description><![CDATA[Most peeps will eventually 'hit the wall' in social cirlces. I've backed away a few times over the last few years... All about blance for me.. With the recent drama's; taking stock of ways to avoid social media burn-out is huge.How do you balance upon the social media high wire?<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Video Search Hacks For Checking Competitors]]></title>
<link>http://sphinn.com/story/75018</link>
<comments>http://sphinn.com/story/75018</comments>
<pubDate>Thu, 25 Sep 2008 06:52:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/75018</guid>
<description><![CDATA[A great article and some groovy little tools for doing competitive research for the world of video. Certainly worth a read and I now have a couple new tools for my playlist - these were interesting;http://www.dipity.com/mashups/timetubehttp://www.viralvideochart.com/Handy toys...<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Microsoft Granted Patent on Vision-Based Document Segmentation (VIPS)]]></title>
<link>http://sphinn.com/story/75008</link>
<comments>http://sphinn.com/story/75008</comments>
<pubDate>Thu, 25 Sep 2008 05:26:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Microsoft SEO</category>
<guid>http://sphinn.com/story/75008</guid>
<description><![CDATA[Well my search geeks and freaks... this is definately a concept worth reading up on. The method centers around parsing/indexing various parts of pages and identifying blocks of content. While not a new approach from MS, this is the first patent to that end. Will other engines adopt the tactic? Dunno... but could be a new way to valuate links...Go... read... learn... NOW DAMMIT!!<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Google Answers More SEO Questions]]></title>
<link>http://sphinn.com/story/74789</link>
<comments>http://sphinn.com/story/74789</comments>
<pubDate>Wed, 24 Sep 2008 07:02:25 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/74789</guid>
<description><![CDATA[The Google Webmaster Central Blog has answered some more questions asked in the Google Groups area at their blog. Remember, Google recently answered questions on image search ranking, Sitelinks, reconsideration requests, redirects and communication. This new post talks about duplicate content, overall site design, meta tags, local results, and more communication topics.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Branding & Search:  Your Best Defense Against Losing Ground to Competitors]]></title>
<link>http://sphinn.com/story/74787</link>
<comments>http://sphinn.com/story/74787</comments>
<pubDate>Wed, 24 Sep 2008 06:52:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/74787</guid>
<description><![CDATA[SNIP - The bottom line is that branding is essential to the overall health of an organization, and today search plays an important role in effective branding. As people continue to spend more and more time online and less time with traditional media, search presents considerable branding opportunity. Given that, smart marketers won't ignore the facts. Instead, they'll take action today, and leverage the power of search to build their brand, and in the process avoid losing valuable ground to the competition.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[5 Ways to Chase Away Writers' Block]]></title>
<link>http://sphinn.com/story/74773</link>
<comments>http://sphinn.com/story/74773</comments>
<pubDate>Wed, 24 Sep 2008 05:07:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/74773</guid>
<description><![CDATA[SNIP - The past two weeks, I come to the page to write a post and I just stop, blocked, waiting for the idea to pour into my fingers, trying to force it to magically appear here on the screen in front of me, yet, it doesn't.  It gets frustrating, completely and utterly frustrating.So what's a person to do to stimulate the ideas, find enlightenment, or search our inspiration?<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[How Does Social Media Affect Search?]]></title>
<link>http://sphinn.com/story/73813</link>
<comments>http://sphinn.com/story/73813</comments>
<pubDate>Fri, 19 Sep 2008 06:53:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/73813</guid>
<description><![CDATA[Lee - Social media and search marketing: Are they two peas in a pod, complimentary or two very distinct channels?I think the answer is all of the above, depending on the situation.  The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Google's Chinese Wall Between AdWords Ads & Organic Search Results Disappears]]></title>
<link>http://sphinn.com/story/73795</link>
<comments>http://sphinn.com/story/73795</comments>
<pubDate>Fri, 19 Sep 2008 05:31:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/73795</guid>
<description><![CDATA[Snip - Since those studies Google has changed the background color on top ads from blue to a light yellow color that is hard to notice on some monitors. Changing my contrast setting from 50% to 55% it is hard for me to see the edge of the sponsored box...it simply bleeds into the organic search results. Google interviewed German searchers to ask if they noticed the yellow background on sponsored links and got a negative answer:<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Installing Website Optimizer if you use Google Analytics]]></title>
<link>http://sphinn.com/story/73638</link>
<comments>http://sphinn.com/story/73638</comments>
<pubDate>Thu, 18 Sep 2008 13:05:28 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/73638</guid>
<description><![CDATA[A great guide worth bookmarking - Unofficial Google Analytics Blog - Ok, so back when I declared that Google Website Optimizer and Google Analytics represented 'A Perfect Marriage', I was overlooking some of the early bumps the newlyweds would experience before they lived happily ever after.That being said, there are some things to look out for if you are using Google Analytics and are considering Google Website Optimizer as your testing platform of choice.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[I'm an Emotional Blogger - What Style Blogger are You?]]></title>
<link>http://sphinn.com/story/73631</link>
<comments>http://sphinn.com/story/73631</comments>
<pubDate>Thu, 18 Sep 2008 12:48:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/73631</guid>
<description><![CDATA[Pretty sure we know which way I swing(big boy) - it's all about the passion... What's your bag?<br/><br/>15 Vote(s) ]]></description>
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<title><![CDATA[Traffic spikes - Should you chase quantity or quality visitors?]]></title>
<link>http://sphinn.com/story/73553</link>
<comments>http://sphinn.com/story/73553</comments>
<pubDate>Thu, 18 Sep 2008 07:16:34 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/73553</guid>
<description><![CDATA[Ol JD does some musing and reflecting after the 'James Duthie World Tour' came to a close.... and really, who knew writing a SPhinn post would be popular around here? Shocker huh? ha haha hah ha...sigh...<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Social Media Advertising Council to set standards?]]></title>
<link>http://sphinn.com/story/73549</link>
<comments>http://sphinn.com/story/73549</comments>
<pubDate>Thu, 18 Sep 2008 07:06:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/73549</guid>
<description><![CDATA[Really just using the post to start a discussion - do you think this is a serious effort? Or just a play by some agancy types to get some attention? Branding has never been easy to manage - are 'engagement metrics' truly figured out for valuation? hmmmmm... Not so sure....<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Why 95% Of SEO Posts Are Wronga4And Right]]></title>
<link>http://sphinn.com/story/73287</link>
<comments>http://sphinn.com/story/73287</comments>
<pubDate>Wed, 17 Sep 2008 06:26:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/73287</guid>
<description><![CDATA[Boo.... miss me? Didn't think so... but hey, Steve is fighting the good fight... so let's rumble!! Before we even start the ever popular 'SEO Standards' convos - we need to sort out what exactly IS SEO? (and the terminology, right Jill?)<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[FriendFeed Starts Sucking Up the Conversation]]></title>
<link>http://sphinn.com/story/57421</link>
<comments>http://sphinn.com/story/57421</comments>
<pubDate>Mon, 07 Jul 2008 09:48:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/57421</guid>
<description><![CDATA[The Social Times   If you avoided the grid for the weekend you probably missed out on a conversation going on yesterday about the default users recommended when you start FriendFeed. Then today a new conversation began about how FriendFeed is sucking away the conversation from blogs. Allen Stern suggests that commenting traffic to a blog can generate upwards of $100,000.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Digg Recommendation Engine Enlarges the Gap between the Top Submitters and the Other Millions of Users]]></title>
<link>http://sphinn.com/story/57205</link>
<comments>http://sphinn.com/story/57205</comments>
<pubDate>Sun, 06 Jul 2008 06:09:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/57205</guid>
<description><![CDATA[| Social News Watch | A Digg Analysis post on popFAILreveals an alarming &quot;widening of the gap&quot; between the top users and the middle users. In the report, an analysis was done of the last 500 stories to reach the front page of Digg, ... 31.4% of the stories that have hit the front page of Digg were submitted by 10 users.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[The benefits of guest blogging - real world lessons from a virtual walkabout]]></title>
<link>http://sphinn.com/story/56638</link>
<comments>http://sphinn.com/story/56638</comments>
<pubDate>Wed, 02 Jul 2008 13:57:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/56638</guid>
<description><![CDATA[One James Duthie has taken a break from his World Blogging Tour to write a post at his home sweet home. Of course because he's been away he's decided to write about his adventures in guest blogging...  | Online Marketing Banter | The principle is simple really. My blog is relatively new and has a limited reach. Other digital marketing blogs have an established audience. By contributing to industry related blogs, I put my work in front of a new audience. I create an opportunity to impress that audience and entice them across to read more of my work. But more importantly, I'm reaching out directly to my target audience.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Behavioral Targeting Under Fire As ISP Backs Away From Tracking Subscriber Activities]]></title>
<link>http://sphinn.com/story/55142</link>
<comments>http://sphinn.com/story/55142</comments>
<pubDate>Wed, 25 Jun 2008 08:36:44 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/55142</guid>
<description><![CDATA[Greg Sterling via SEL - Privacy is dead, get used to it. In the effort to rescue display advertising from its historically dismal performance and so-called &quot;banner blindness&quot; behavioral targeting (BT) was born a few years ago with Tacoda. It has both increased in popularity and infamy since that time. Consumers prefer more &quot;relevant&quot; ads but they also dislike being tracked. That's the paradox and the problem with BT.<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[Pre-emptive Reputation Management (PRM) Comes of Age]]></title>
<link>http://sphinn.com/story/54649</link>
<comments>http://sphinn.com/story/54649</comments>
<pubDate>Mon, 23 Jun 2008 12:19:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/54649</guid>
<description><![CDATA[| Search Engine People Blog | If these calculations are correct, how can a company that has spent years building its reputation, not engage in Pre-Emptive Reputation Management? There is just too much at risk! . It just takes one really bad piece, and your pristine reputation can be popped like a balloon.<br/><br/>15 Vote(s) ]]></description>
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<title><![CDATA[Buy me a few beers and Ia4ll drop U a link my friends!]]></title>
<link>http://sphinn.com/story/54564</link>
<comments>http://sphinn.com/story/54564</comments>
<pubDate>Mon, 23 Jun 2008 06:45:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/54564</guid>
<description><![CDATA[Ok, maybe I am being a tad cheeky today, but Matt decided to highlight the interview he did, so why not? Reading the article on USA Today he mentions;&quot;In a nutshell: Google ranks sites based on popularity. If authoritative sites link to you, you must be good, and therefore you get to the top of the list. If you can't get top sites such as USATODAY.com or The New York Times to link to you, try your friends. And what if they don't have a site? They probably do. Read on.&quot;I thought to myself, a4Hey I have a few hundred friends on Sphinn and other social locales - let's get some links!!' - Now I am not suggesting that you do anything more than buy me a couple pints as mates, helping a fella down on his lucka4...and if there is anything I can ever do to pay you back for this favour; just let me know. What's that? You say you have a website? Wow, how coola4. Matt Cutts of Google said you should get friends to link to you? Ok, then it must be oka4 sure, I'd be happy to!!So what are you waiting for? Can anyone spare a few bucks so this Gypsy can get a pint or two? __________________________________________________________Sigh, I simply wanted to highlight the fuzzy nature of the whole links game and once more muse at where the lines get moved about as far as what constitutes payment. I can't BUY links, but I can whore my ass out to my a4friends'? Yeeesha4.Oh, and what about relevancy? If all my friends had websites on a variety of topics NOT related to my site theme,  linking out to unrelated websites could potentially hurt me I thought? Why no mention of this one MC? Tsk tska4. Anyhooa4. Just musing on a Monday morninga4.. USA Today Interview; http://www.usatoday.com/tech/products/services/2008-06-22-google-search-engine-optimization_N.htm(A post just for Sphinn - why blog?)<br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[Google "Sometimes" Case Sensitive When Searching]]></title>
<link>http://sphinn.com/story/54200</link>
<comments>http://sphinn.com/story/54200</comments>
<pubDate>Fri, 20 Jun 2008 07:46:31 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/54200</guid>
<description><![CDATA[Barry via Search Engine Land - Last night, during the Webmaster Help Group chat session, the question was brought up in the Q&amp;A box. John Muller of Google was the first Googler to admit that Google may, on some occasions, take case into account on a search result. I have posted the Q&amp;A transcript, so let me quote it for you:<br/><br/>20 Vote(s) ]]></description>
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<title><![CDATA[Understanding The SEO Site Review Process]]></title>
<link>http://sphinn.com/story/53804</link>
<comments>http://sphinn.com/story/53804</comments>
<pubDate>Wed, 18 Jun 2008 18:22:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/53804</guid>
<description><![CDATA[Lisa gives some perspective on the SEO start-up process. So, does it match yours? I know ours is a little different.Lisa Barone - In many instances, the search engine optimization process officially starts with the site review. It's when your optimization vendor gets his or her first look at your Web site and really starts looking for holes and ways to improve it. Sometimes it's simply one person who goes over your site and other times it's a group of people, either way, however your vendor handles this process will impact life of your campaign. Here's a (very) condensed look at some of the factors our SEO analysts look at when conducting a site review:<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Irony: If Google Can't Reach Your Robots.txt File, It Might Not List Your Site]]></title>
<link>http://sphinn.com/story/53654</link>
<comments>http://sphinn.com/story/53654</comments>
<pubDate>Wed, 18 Jun 2008 06:25:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/53654</guid>
<description><![CDATA[Search Engine Land - It is important to clarify that Google will still index your site if you do not have a robots.txt file. If you simply do not have the robots.txt file on your server, it does not mean Google won't index your site. As long as Google sees a normal server status response, such as a 404 not found, Google will index your site. It is when Google is not sure if you have a robots.txt file, where it plays it on the safe side.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[It May Be Stupid, But Ita4s Twittera4s Greatest Strength]]></title>
<link>http://sphinn.com/story/53558</link>
<comments>http://sphinn.com/story/53558</comments>
<pubDate>Tue, 17 Jun 2008 17:17:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/53558</guid>
<description><![CDATA[Steven B - Maybe it sounds stupid and pointless to share mundane details about what we're doing at various moments throughout the day, but the truth is I do care what you're doing right now and I hope you care about what I'm doing too. We don't necessarily need to know, but knowing will bring us closer together.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[How To Improve The ROI Of Your Guest Posts]]></title>
<link>http://sphinn.com/story/52327</link>
<comments>http://sphinn.com/story/52327</comments>
<pubDate>Wed, 11 Jun 2008 16:28:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/52327</guid>
<description><![CDATA[I simply have to highlight Steven's post since we played Guest post trade-sies and the ROI was getting to know him.... another great post from Steven!SNIP - How do you decide what topic to write about when guest posting for another blog? What tone should you take in your writing? How can you get the most ROI from your guest posting opportunity?<br/><br/>21 Vote(s) ]]></description>
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<title><![CDATA[Grab Your Longtail Keywords By The Short And Curlies]]></title>
<link>http://sphinn.com/story/52242</link>
<comments>http://sphinn.com/story/52242</comments>
<pubDate>Wed, 11 Jun 2008 09:13:59 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/52242</guid>
<description><![CDATA[Yup, I am a sucker for those kind of titles.. always handy when there is great content behind it!! Werd| SEOpsCentre | Find the right ones and they can bring you a decent flow of targeted, relevant visitors to your site. Arm yourself with a wide enough collection of longtails and you can tick another item off your checklist of &quot;Things to do to optimize my website for the search engines.&quot;But how do you find the right ones and decide which longtails you want to grab?<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[WideCircles - Takes Spam Seriously? LMAO - and Sphinn Spam too!]]></title>
<link>http://sphinn.com/story/51767</link>
<comments>http://sphinn.com/story/51767</comments>
<pubDate>Mon, 09 Jun 2008 12:01:47 -0700</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/51767</guid>
<description><![CDATA[Not only is this an interesting study of pathetic spammy campaigns, but also highlights how sock puppets in need of a stage can abuse Sphinn.... tsk tsk tsk... bad little spammers!<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Searching for consensus]]></title>
<link>http://sphinn.com/story/51705</link>
<comments>http://sphinn.com/story/51705</comments>
<pubDate>Mon, 09 Jun 2008 08:22:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/51705</guid>
<description><![CDATA[| SEOptimise | Despite consumers barely noticing the aesthetic changes and quality updates, search engines must provide their users with useful results or they will lose them to the competition.This means their search criteria are constantly upgraded and businesses really need professionals with a day-to-day understanding of the industry to ensure their websites qualify for high rankings.<br/><br/>11 Vote(s) ]]></description>
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