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<title>Sphinn / thejenn / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 04 Jun 2008 12:34:30 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Should You Change Your Copy When Rankings Fall?]]></title>
<link>http://sphinn.com/story/50782</link>
<comments>http://sphinn.com/story/50782</comments>
<pubDate>Wed, 04 Jun 2008 12:34:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/50782</guid>
<description><![CDATA[Karon Thackston shares the story of a client who begged for content rewrites when their rankings slipped and then makes a good case for why the client needed to leave the content alone.<br/><br/>53 Vote(s) ]]></description>
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<item>
<title><![CDATA[The 30 Second Sound Bite is Dead. How Twitter Changed My Speaking]]></title>
<link>http://sphinn.com/story/42538</link>
<comments>http://sphinn.com/story/42538</comments>
<pubDate>Thu, 24 Apr 2008 12:34:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/42538</guid>
<description><![CDATA[Matt Bailey offers up some thoughts on how the rampant twittering of conference sessions may force speakers to evaluate the way they give their presentations.<br/><br/>60 Vote(s) ]]></description>
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<item>
<title><![CDATA[AbleReach's Elizabeth Challenges the SEO Fat Fighters]]></title>
<link>http://sphinn.com/story/27601</link>
<comments>http://sphinn.com/story/27601</comments>
<pubDate>Fri, 08 Feb 2008 18:04:33 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/27601</guid>
<description><![CDATA[The side bets are starting up folks! Elizabeth says: If each of the eleven SEOs at SEOs Fight Fat sell a new display ad by February 14th, I'll dye my hair pink. I'll go green for three new ads each by St. Patrick's Day - March 17th. Do both and I'll do both. Any takers?<br/><br/>33 Vote(s) ]]></description>
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<item>
<title><![CDATA[Rebuttal to Gene Marks' Awful Business Week Column]]></title>
<link>http://sphinn.com/story/22455</link>
<comments>http://sphinn.com/story/22455</comments>
<pubDate>Thu, 10 Jan 2008 10:35:24 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/22455</guid>
<description><![CDATA[Mike Moran offers a point by point rebuttal to last week's awful column. &quot;Gene has a huge blind spot here. He expects each of these things to be easy, to work with no effort, and to require no learning. If he tries it and it doesn't work the first time, then he gives up. That doesn't sound like a successful small business owner to me.&quot;<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[13 Questions to Ask Before Joining any Blog Ad Network]]></title>
<link>http://sphinn.com/story/22417</link>
<comments>http://sphinn.com/story/22417</comments>
<pubDate>Thu, 10 Jan 2008 08:26:53 -0800</pubDate>
<dc:creator></dc:creator>
<category>Display Advertising</category>
<guid>http://sphinn.com/story/22417</guid>
<description><![CDATA[Wendy Piersall puts together a great little primer on blog ad networks. From explaining the benefits of joining one to outlining more than a dozen essential questions to ask before signing a deal, this post is a must-read or anyone looking to monetize their blog.<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[New Subscription Service Aims to Educate In-House Marketers]]></title>
<link>http://sphinn.com/story/16402</link>
<comments>http://sphinn.com/story/16402</comments>
<pubDate>Thu, 29 Nov 2007 16:43:13 -0800</pubDate>
<dc:creator></dc:creator>
<category>In House SEM</category>
<guid>http://sphinn.com/story/16402</guid>
<description><![CDATA[High Rankings' Jesse DaCosta writes an in-depth review of the new subscription based online marketing courses being offered by Marketing Motive. The service, headed up by John Marshall, Michael Stebbins and Avinash Kaushik features both written and video training by experts in a variety of topics.<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO High School Confidential  - Gossip That's Fun]]></title>
<link>http://sphinn.com/story/8952</link>
<comments>http://sphinn.com/story/8952</comments>
<pubDate>Tue, 09 Oct 2007 19:45:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/8952</guid>
<description><![CDATA[It's been a tough week in the SEO world. Liana Evans adds even more gossip to the mix, but this time, it's for the sake of fun and laughs instead of mudslinging and backstabbing.<br/><br/>36 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Can Your Online Reputation Withstand a Good Googling?]]></title>
<link>http://sphinn.com/story/8776</link>
<comments>http://sphinn.com/story/8776</comments>
<pubDate>Mon, 08 Oct 2007 15:15:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/8776</guid>
<description><![CDATA[A new survey shows over half of marketing execs run a Google search before making hiring decisions. That's fantastic if you rule the SERPs with flattering results touting your brilliance. It might not be so great if that shot of you doing a keg stand comes out on top.<br/><br/>48 Vote(s) ]]></description>
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<item>
<title><![CDATA[Five Reasons to Aim Low When You're Just Learning SEO]]></title>
<link>http://sphinn.com/story/5240</link>
<comments>http://sphinn.com/story/5240</comments>
<pubDate>Tue, 11 Sep 2007 09:03:55 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/5240</guid>
<description><![CDATA[One of the first bits of advice I give to those who are new to search engine optimization is to stop trying to rank for highly competitive phrases and to focus on the long tail of search. While some in the SEO world think aiming low is a cop out, it's actually a pretty smart long-term strategy.<br/><br/>47 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why You Should Embrace the New Social Media News Release]]></title>
<link>http://sphinn.com/story/4590</link>
<comments>http://sphinn.com/story/4590</comments>
<pubDate>Tue, 04 Sep 2007 12:51:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/4590</guid>
<description><![CDATA[The Social Media News Release format is designed to encourage a shift from traditional press releases to a more customized information delivery approach in the online environment. One that does a better job of speaking to media, bloggers and consumers by offering up information in a variety of formats.<br/><br/>39 Vote(s) ]]></description>
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