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<title>Sphinn / todd / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Fri, 08 Aug 2008 09:04:11 -0700</pubDate>
<language>en</language>
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<title><![CDATA[8 Marketing Tips From An Olympic Gold Medalist]]></title>
<link>http://sphinn.com/story/64399</link>
<comments>http://sphinn.com/story/64399</comments>
<pubDate>Fri, 08 Aug 2008 09:04:11 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/64399</guid>
<description><![CDATA[In the spirit of the Olympics starting today, here's some hard core advice from an Olympic Gold Medalist.<br/><br/>18 Vote(s) ]]></description>
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<title><![CDATA[Insanely Brilliant or Just Insane? The HubSpot $50,000 Viral Marketing Contest]]></title>
<link>http://sphinn.com/story/62210</link>
<comments>http://sphinn.com/story/62210</comments>
<pubDate>Tue, 29 Jul 2008 07:05:03 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/62210</guid>
<description><![CDATA[Damn, giving away 50K for getting to the front page of Digg or having a YouTube video viewed more than 10K times in 30 days...<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[7 Reasons Why Marketing Can't Trust the Webmaster with SEO]]></title>
<link>http://sphinn.com/story/52218</link>
<comments>http://sphinn.com/story/52218</comments>
<pubDate>Wed, 11 Jun 2008 08:02:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/52218</guid>
<description><![CDATA[The time has come for every marketing professional to understand the basics of search engine optimization (SEO).  You just can't trust SEO to the webmaster anymore.  SEO is one of the core responsibilities of marketing, and there are a number of reasons why a webmaster is not the right person to lead your SEO effort.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Why Leaving Blog Comments Is Not A Link Building Strategy]]></title>
<link>http://sphinn.com/story/47679</link>
<comments>http://sphinn.com/story/47679</comments>
<pubDate>Wed, 21 May 2008 06:53:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/47679</guid>
<description><![CDATA[Dear Blog Commenters,There's good links. And there's great links. Then, there are links that just don't do anything for your search engine optimization.Guess what kind of links don't help you rank higher for your keywords even when the anchor text (ie clickable part) of the link is your keyword?<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Top 10 Ways NOT to Spend $12 Million on Marketing]]></title>
<link>http://sphinn.com/story/47121</link>
<comments>http://sphinn.com/story/47121</comments>
<pubDate>Mon, 19 May 2008 07:02:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/47121</guid>
<description><![CDATA[1. Send 17 Million Pieces of Direct Mail.2. Place 50 Million Cold Calls.3. Create a mascot and make it world famous.4. Buy 1 Billion Pop-up Ads.<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[Behavioral Advertising is Great but Nobody Likes a Presumptuous Pete]]></title>
<link>http://sphinn.com/story/41778</link>
<comments>http://sphinn.com/story/41778</comments>
<pubDate>Mon, 21 Apr 2008 06:51:32 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/41778</guid>
<description><![CDATA[Really Facebook?! Worst. Fit. Ever. My parents are her parents and I am pretty sure they don't have nice buns. Serving me an ad for pick up lines while viewing my little sister's profile is a complete waste of advertisers money. Facebook was apparently utilizing the fact that I was a male looking at a female's profile but it failed again to take into account the basic semantic data listed in my profile.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Alexa Rankings Change Dramatically: Initial Analysis From 10,000+ Websites]]></title>
<link>http://sphinn.com/story/41155</link>
<comments>http://sphinn.com/story/41155</comments>
<pubDate>Thu, 17 Apr 2008 07:04:54 -0700</pubDate>
<dc:creator></dc:creator>
<category>Online Marketing</category>
<guid>http://sphinn.com/story/41155</guid>
<description><![CDATA[It's just my luck. I plan to go on vacation for a couple of days and major breaking news happens. If you have not already heard, Alexa.com (a free service that tracks traffic rankings for millions of websites) announced a major update to their rankings data and algorithm today. Alexa is now owned by Amazon.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Forget digg:  Join Mixx Where You Can Still Become A Power User]]></title>
<link>http://sphinn.com/story/39248</link>
<comments>http://sphinn.com/story/39248</comments>
<pubDate>Mon, 07 Apr 2008 11:20:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/39248</guid>
<description><![CDATA[While it is probably too late now to be much more than a blip at one of the established sites like digg, Mixx offers a unique opportunity: You can still become a power user at Mixx, it's not too late.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Improving Your Search Rankings With SEO Pixie Dust]]></title>
<link>http://sphinn.com/story/38078</link>
<comments>http://sphinn.com/story/38078</comments>
<pubDate>Tue, 01 Apr 2008 06:32:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/38078</guid>
<description><![CDATA[Are you looking to improve the search rankings for your website? Want to get more traffic from Google?  Then, you really need to look into getting some magical SEO pixie dust.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Inbound Marketing Strategy: Why SEO Is Better Than PPC]]></title>
<link>http://sphinn.com/story/29891</link>
<comments>http://sphinn.com/story/29891</comments>
<pubDate>Wed, 20 Feb 2008 10:26:29 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/29891</guid>
<description><![CDATA[Over the past couple of years, I've been telling many small business marketing people (basically anyone that would listen) that SEO (Search Engine Optimization) has one big advantage over PPC (Pay-Per-Click).  SEO is strategically better because if you are able to somehow find an edge or advantage, you're likely to hold on to this competitive advantage longer with SEO than you would with PPC.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[How Many Internet Marketers Does It Take To Change A Light Bulb?]]></title>
<link>http://sphinn.com/story/27888</link>
<comments>http://sphinn.com/story/27888</comments>
<pubDate>Mon, 11 Feb 2008 07:19:45 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/27888</guid>
<description><![CDATA[For some reason, I have a fascination with the classic &quot;light bulb joke&quot;. Since I'm in the internet marketing business these days, thought I'd take a shot at light bulb jokes for internet marketers.1. How many SEO consultants does it take to change a light bulb?One. All she needs to do is first migrate the bulb to WordPress, install some SEO-optimizing widgets and the rest is easy.<br/><br/>15 Vote(s) ]]></description>
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<title><![CDATA[Internet Marketing Data Predicts the Patriots will Win the Super Bowl over the Giants]]></title>
<link>http://sphinn.com/story/25714</link>
<comments>http://sphinn.com/story/25714</comments>
<pubDate>Tue, 29 Jan 2008 07:04:55 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/25714</guid>
<description><![CDATA[Just like Las Vegas, many piece of Internet data are based on popularity. More people visiting your website is better, more people linking to your website is better, more people bookmarking your website is better. And the Patriots dominate all of these Internet marketing metrics - sort of surprising when you remember that the Giants have a fan base in the most densely populated metropolitan area in North America.<br/><br/>13 Vote(s) ]]></description>
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<title><![CDATA[I Hate Spam Email from Bad SEO Consultants]]></title>
<link>http://sphinn.com/story/18772</link>
<comments>http://sphinn.com/story/18772</comments>
<pubDate>Fri, 14 Dec 2007 07:59:39 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/18772</guid>
<description><![CDATA[It's late at night and I'm finishing a presentation for tomorrow, and my email tells me I just got 7 new emails.  Four of them are leads from our website (cool!), one is from Brian, one from Dharmesh (we work late at HubSpot [grin]) and one from someone I don't know with the subject &quot;Suggestion re: blog.hubspot.com&quot;.  I've been meeting a lot of folks through this blog, and figured this was someone with a comment or an idea about a new article.  Wrong.  It's an SEO consultant pitching me on why I need their help.  For your reading pleasure I have placed his email below, with what I was thinking when I read it in italics, and my email reply back to him.  Some info has been deleted to protect the guilty.  Enjoy.<br/><br/>38 Vote(s) ]]></description>
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<title><![CDATA[Silly Rabbit, Tricks are for Black Hat SEOs]]></title>
<link>http://sphinn.com/story/16892</link>
<comments>http://sphinn.com/story/16892</comments>
<pubDate>Mon, 03 Dec 2007 07:28:31 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/16892</guid>
<description><![CDATA[If you think you should be using Black Hat SEO or you are missing out, I have only three words of advice: DON'T DO IT!For those that are feeling unsatisfied with the brevity of this advice, and need more words, let me expand a bit more: BLACKHAT SEO IS NOT WORTH IT FOR MOST WEBSITES. Instead of spending a lot of time and money on black hat SEO, you're probably much better off simply doing things that makes your site and it's associated content more rank-worthy.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Complaining about Some Google Missteps]]></title>
<link>http://sphinn.com/story/16058</link>
<comments>http://sphinn.com/story/16058</comments>
<pubDate>Wed, 28 Nov 2007 04:04:43 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/16058</guid>
<description><![CDATA[I don't generally like to pick on Google, or anyone else in particular for that matter, but since the search giant is hitting on all cylinders, I think they can probably take a little nudge or two. I'm going to keep this short, sweet and to the point (and also very self-centric, because it's tough to effectively analyze everything that might have happened on someone else's site):<br/><br/>10 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo! Search Releases Algorithm Changes]]></title>
<link>http://sphinn.com/story/7259</link>
<comments>http://sphinn.com/story/7259</comments>
<pubDate>Thu, 27 Sep 2007 04:23:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo SEO</category>
<guid>http://sphinn.com/story/7259</guid>
<description><![CDATA[We've rolled out some changes to our index with fresh web data and updates to our crawling, indexing and ranking algorithms over the last few days. We expect the update will be completed very soon. Throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[What LinkedIn Can Learn From Google And Build A Billion Dollar Business]]></title>
<link>http://sphinn.com/story/5346</link>
<comments>http://sphinn.com/story/5346</comments>
<pubDate>Wed, 12 Sep 2007 07:24:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/5346</guid>
<description><![CDATA[Step 1: Learn from Google PageRank and introduce ProfessionalRanka4Step 2: Learn More from Google, Distribute ProfessionalRank Across ConnectionsStep 3: Learn Yet More from Google, Provide Professional Search<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Tons of Cool Web Analytics Data & an Interview with Eric Enge]]></title>
<link>http://sphinn.com/story/5105</link>
<comments>http://sphinn.com/story/5105</comments>
<pubDate>Mon, 10 Sep 2007 04:38:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/5105</guid>
<description><![CDATA[Way back in November of last year, I suggested a linkbait idea to the wide community on a comparison of the major analytics vendors. Despite an incredible amount of work and effort required to put it together, Eric Enge of Stone Temple Consulting prevailed and produced the incredibly valuable, must read research report - The 2007 Web Analytics Shootout.<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[New York Times SEO Strategy - When Bad News Follows You]]></title>
<link>http://sphinn.com/story/3851</link>
<comments>http://sphinn.com/story/3851</comments>
<pubDate>Mon, 27 Aug 2007 04:33:21 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/3851</guid>
<description><![CDATA[A BUSINESS strategy of The New York Times to get its articles to pop up first in Internet searches is creating a perplexing problem: long-buried information about people that is wrong, outdated or incomplete is getting unwelcome new life.People are coming forward at the rate of roughly one a day to complain that they are being embarrassed, are worried about losing or not getting jobs, or may be losing customers because of the sudden prominence of old news articles that contain errors or were never followed up.<br/><br/>18 Vote(s) ]]></description>
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<title><![CDATA[The Perils of Pandering To Google: Balancing SEO and TAO]]></title>
<link>http://sphinn.com/story/3521</link>
<comments>http://sphinn.com/story/3521</comments>
<pubDate>Wed, 22 Aug 2007 08:00:58 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/3521</guid>
<description><![CDATA[SEO (Search Engine Optimization) is all the rage.  But, successful internet marketing is not just about SEO. In this article, I'd like to introduce the concept of TAO -- Target Audience Optimization.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[How to Take Advantage of the Coming Web 2.0 Crash]]></title>
<link>http://sphinn.com/story/2776</link>
<comments>http://sphinn.com/story/2776</comments>
<pubDate>Mon, 13 Aug 2007 05:39:41 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/2776</guid>
<description><![CDATA[Every single person working in the media today who experienced the dot-com bubble in 1999 to 2000 believes that we are going through the exact same process and can expect the exact same results-a bust. It's dj vu all over again.... I can assure you that after this next collapse, nobody will think of the dot-com bubble as anything other than a prelude.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[IIS Flaw May Hurt Your SEO by Causing Duplicate Content]]></title>
<link>http://sphinn.com/story/2416</link>
<comments>http://sphinn.com/story/2416</comments>
<pubDate>Wed, 08 Aug 2007 12:37:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/2416</guid>
<description><![CDATA[While doing a website evaluation for a client who hosts his website on Microsoft IIS, Ogletree noticed that Google was indexing a bunch of URLs that did not seem legitimate. These URLs were in the form of adding parenthesis between two slashes, like so...<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Answers to Ten SEO Questions & Some New Questions from Danny Sullivan]]></title>
<link>http://sphinn.com/story/1954</link>
<comments>http://sphinn.com/story/1954</comments>
<pubDate>Wed, 01 Aug 2007 17:25:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/1954</guid>
<description><![CDATA[It looks like our ten questions post was a hit. To follow up, our own, intrepid point man, Scott Willoughby, will be crafting an advanced test/quiz on many different SEO topics - some fun, some serious - and should have it launched in the next 3-4 weeks. Await with bated breath (I know I am)And now, the answers to last night's SEO questions...<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[How to Find if a Page is in Googlea4s Secret Supplemental Results]]></title>
<link>http://sphinn.com/story/1929</link>
<comments>http://sphinn.com/story/1929</comments>
<pubDate>Wed, 01 Aug 2007 10:23:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/1929</guid>
<description><![CDATA[A method to find if a page is in Google's New Secret Supplemental Results.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Why you should not use XML Sitemaps]]></title>
<link>http://sphinn.com/story/1814</link>
<comments>http://sphinn.com/story/1814</comments>
<pubDate>Tue, 31 Jul 2007 04:05:13 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/1814</guid>
<description><![CDATA[Some debate on XML sitemap's.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Stopping The Google AdWords Morphine Drip:  How We Saved $183 Last Week]]></title>
<link>http://sphinn.com/story/1513</link>
<comments>http://sphinn.com/story/1513</comments>
<pubDate>Thu, 26 Jul 2007 09:43:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/1513</guid>
<description><![CDATA[have written a number of articles about the importance of being found in Google, especially for B2B marketing.  Though Google AdWords is a great way for businesses to start getting immediate results for search engine marketing -- in the longer term, we think the optimal strategy is a balanced approach to PPC (pay-per-click) efforts like Google AdWords and SEO (Search Engine Optimization) efforts.  Too often, businesses get very used to the &quot;morphine drip&quot; of Google AdWords and forget that there are other ways to draw traffic from search engines.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Fighting Duplicate Content On Wordpress]]></title>
<link>http://sphinn.com/story/1404</link>
<comments>http://sphinn.com/story/1404</comments>
<pubDate>Wed, 25 Jul 2007 08:11:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/1404</guid>
<description><![CDATA[Nice post on some techniques to cut down on duplicate content for wordpress users.<br/><br/>20 Vote(s) ]]></description>
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<title><![CDATA[5 Steps to Increase the Efficiency of Your AdWords PPC Budget]]></title>
<link>http://sphinn.com/story/1403</link>
<comments>http://sphinn.com/story/1403</comments>
<pubDate>Wed, 25 Jul 2007 08:10:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/1403</guid>
<description><![CDATA[Lately it seems like Google has been working very hard to add new features to the AdWords interface. Between new advertising and reporting options, it seems like AdWords additions are coming rapid-fire nowadays. With so many new options available, it's no wonder people may be a bit confused as to what some of the newer reports and tools can do. Here are a few ways in which the newer reports can help you spend your marketing budget more efficiently.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[SEOmoz | The Wisdom & Folly of Directory Link Building]]></title>
<link>http://sphinn.com/story/1392</link>
<comments>http://sphinn.com/story/1392</comments>
<pubDate>Wed, 25 Jul 2007 06:33:17 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/1392</guid>
<description><![CDATA[Rand's criteria for submitting to a directory.  Commit these to memory.<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[SEOmoz's Search Marketing Glossary]]></title>
<link>http://sphinn.com/story/1349</link>
<comments>http://sphinn.com/story/1349</comments>
<pubDate>Tue, 24 Jul 2007 19:44:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/1349</guid>
<description><![CDATA[SEO Glossary.  Nice list.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Five Link Development Experts: A Group Interview - Sugarrae]]></title>
<link>http://sphinn.com/story/1347</link>
<comments>http://sphinn.com/story/1347</comments>
<pubDate>Tue, 24 Jul 2007 19:22:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/1347</guid>
<description><![CDATA[So, I asked a few of the more well known guys on links to do a kind of &quot;group interview&quot; on link development a few months ago and I've been admittedly slow about getting the final result up. But, today is the day, so get ready to learn a bit about link development methods and theories from:- Eric Ward, the Link Moses behind URL Wire- Rand Fishkin from SEOMoz- Roger Montti aka martinibuster, the VP of Verticals at Best of the Web- Todd Malicoat of Stuntdubl and SEO Class- and myself, Rae Hoffman of Sugarrae and SEO ClassIf you've been under a rock and don't know any of the above names, click through to their sites and grab their feeds now. Seriouslya4 goa4 now.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[21 Essential SEO Tips & Techniques]]></title>
<link>http://sphinn.com/story/1221</link>
<comments>http://sphinn.com/story/1221</comments>
<pubDate>Mon, 23 Jul 2007 20:17:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/1221</guid>
<description><![CDATA[This article is the second in a two-part SEO checklist specifically for small business owners and webmasters.<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Google PageRank: What Do We Know About It?]]></title>
<link>http://sphinn.com/story/1178</link>
<comments>http://sphinn.com/story/1178</comments>
<pubDate>Mon, 23 Jul 2007 13:07:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/1178</guid>
<description><![CDATA[Everybody is using it, but (almost) nobody really knows how it works. Google PageRank is probably one of the most important algorithms ever developed for the Web. With billions of existing pages and millions of pages generated every day, the search issue in the Web is more complex than you probably think it is. PageRank, only one of hundreds of factors used by Google to determine best search results, helps to keep our search clean and efficient. But how is it actually done? How does Google PageRank work, which factors do have an impact on it and which don't? And what do we really know about PageRank?In this article we put the facts straight.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Link Building Styles : Presell Pages, Articles, Resources & Press Releases]]></title>
<link>http://sphinn.com/story/934</link>
<comments>http://sphinn.com/story/934</comments>
<pubDate>Thu, 19 Jul 2007 19:23:46 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/934</guid>
<description><![CDATA[The title says it all.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[SEOmoz | 5 Books all Search Marketers Should Read]]></title>
<link>http://sphinn.com/story/915</link>
<comments>http://sphinn.com/story/915</comments>
<pubDate>Thu, 19 Jul 2007 15:21:57 -0700</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/915</guid>
<description><![CDATA[When is the last time a book that was relevant to Search Engine Marketing wasn't obsolete by the time it hit the printing press? For most of us, the appeal of SEM is its dynamic nature, a constantly changing environment with a relatively level playing field. This doesn't translate well to printed materials that take time to edit, review, print, and distribute. With the immediacy of breaking news, great SEM reporting and frequent blog posts, it's no wonder our feed readers have become our primary source of knowledge and information.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Three Examples of Viral Content to Emulate]]></title>
<link>http://sphinn.com/story/867</link>
<comments>http://sphinn.com/story/867</comments>
<pubDate>Thu, 19 Jul 2007 05:45:36 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/867</guid>
<description><![CDATA[Inside the search marketing world, I still see many folks struggling to grasp the concept behind viral marketing, particularly when it comes to moving beyond the basic top 10 lists and iPhone helps destroy evil RIAA posts. So, I thought it would be valuable to take a look at some solid examples of well-thought-out, niche-relevant content that nails the viral marketing concept.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[The AdWords Ad Optimization Process - Little Changes Have a Big Effect]]></title>
<link>http://sphinn.com/story/773</link>
<comments>http://sphinn.com/story/773</comments>
<pubDate>Wed, 18 Jul 2007 06:12:45 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/773</guid>
<description><![CDATA[From 2003-2005, I managed several different campaigns for clients on all the major ad platforms - Yahoo!, Google, even an Ask.com campaign. However, since that time, I've been out of the game, and my skills are mighty rusty. In this post, I wanted to show off not only how badly you need an experienced paid search marketer (even if you're a pretty savvy search guy like me), but how big a difference the little pieces can make.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Google As Dictator: 5 Most Devious Things It Could Do, If It Were Evil]]></title>
<link>http://sphinn.com/story/772</link>
<comments>http://sphinn.com/story/772</comments>
<pubDate>Wed, 18 Jul 2007 06:07:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/772</guid>
<description><![CDATA[Imagine if we all lived in the Kingdom of Google. The emperor has immense amounts of information, is a brilliant strategist and continues to grow in power. Now imagine for a minute that the emperor is not only brilliant, but also devious. What type of patterns of behavior might we expect in this hypothetical land of Google? What kind of threats would loom for the citizenry? This article takes a hypothetical look at just this issue. It's intended to be an opinion piece and spark some intelligent discussion. Though I've tried to keep the tone light and avoid any &quot;tin-foil hat conspiracy theory&quot; style thinking, only you can be the judge as to whether I've succeeded.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Google Expands Adwords Program to Newspaper Advertising]]></title>
<link>http://sphinn.com/story/766</link>
<comments>http://sphinn.com/story/766</comments>
<pubDate>Wed, 18 Jul 2007 05:39:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/766</guid>
<description><![CDATA[Who says newspaper media is dying? For Google, newspaper might still be a profitable advertising niche. Thus, it launches an Adwords extension program where advertisers can easily put up campaign ads on newspapers included in the Google newspaper advertising program.The new ad program...<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[SEO Impact of Googlea4s unavailable_after META Tag]]></title>
<link>http://sphinn.com/story/693</link>
<comments>http://sphinn.com/story/693</comments>
<pubDate>Tue, 17 Jul 2007 12:08:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google SEO</category>
<guid>http://sphinn.com/story/693</guid>
<description><![CDATA[One of the major issues plaguing search engines right now is the growing list of web documents available online. While no exact numbers are available, there are billions of search results to sort through. But, they can't all be relevant both on material content and time - can they?Of course they're not, and Google is hoping to solve this problem through the adoption of the unavailable_after META tag.<br/><br/>24 Vote(s) ]]></description>
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