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<title>Sphinn / toprank / All</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Tue, 15 Apr 2008 08:19:24 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[IndexTools (Yahoo!) Web Analytics goes FREE!]]></title>
<link>http://sphinn.com/story/40769</link>
<comments>http://sphinn.com/story/40769</comments>
<pubDate>Tue, 15 Apr 2008 08:19:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/40769</guid>
<description><![CDATA[Yahoo! currently intends to provide the IndexTools Web Analytics service FREE of charge to clients and partners who accept the standard Yahoo! agreement.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Tips for Overcoming Client-Created Roadblocks]]></title>
<link>http://sphinn.com/story/35306</link>
<comments>http://sphinn.com/story/35306</comments>
<pubDate>Tue, 18 Mar 2008 09:10:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/35306</guid>
<description><![CDATA[I recall a study a while back citing over 60% of companies don't implement SEO recommendations they paid for. Here are a few tips for helping SEO clients get out of the way of their own SEO success.<br/><br/>48 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo board discusses Google search pact]]></title>
<link>http://sphinn.com/story/27607</link>
<comments>http://sphinn.com/story/27607</comments>
<pubDate>Fri, 08 Feb 2008 18:12:07 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/27607</guid>
<description><![CDATA[It just gets curiouser and curioser: &quot;Yahoo Inc.'s board of directors met Friday to discuss responses to Microsoft Corp.'s acquisition offer, including dodging the bid by outsourcing the company's search-advertising business to Google Inc., according to a media report.&quot;<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Using Stats and Goal Tracking for Your Blog]]></title>
<link>http://sphinn.com/story/22613</link>
<comments>http://sphinn.com/story/22613</comments>
<pubDate>Fri, 11 Jan 2008 04:10:55 -0800</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/22613</guid>
<description><![CDATA[What goals do you have for your blog? Is it making a sale, generating ad revenue or building your brand? Michael Gray looks at what metrics you should be looking at to make sure you're getting ROI on your blog.<br/><br/>36 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[51 Favorite StumbleUpon, Sphinn, Twitter & Facebook Posts of 2007]]></title>
<link>http://sphinn.com/story/20513</link>
<comments>http://sphinn.com/story/20513</comments>
<pubDate>Fri, 28 Dec 2007 09:48:42 -0800</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/20513</guid>
<description><![CDATA[Shana put together an awesome collection of resources for marketing with social media. Well done!<br/><br/>43 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[TopRank Tips on Liveblogging Conferences]]></title>
<link>http://sphinn.com/story/20282</link>
<comments>http://sphinn.com/story/20282</comments>
<pubDate>Wed, 26 Dec 2007 10:55:42 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/20282</guid>
<description><![CDATA[Over 4 years of SEM industry blogging including hundreds of conference sessions, interviews, post conference parties, 1000's of photos and many videos all add up to a nice collection of conference liveblogging tips. Enjoy!<br/><br/>38 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Pubcon Images: Microsoft Throws a Real Party at ghostbar]]></title>
<link>http://sphinn.com/story/17801</link>
<comments>http://sphinn.com/story/17801</comments>
<pubDate>Fri, 07 Dec 2007 15:38:55 -0800</pubDate>
<dc:creator></dc:creator>
<category>Search Marketing</category>
<guid>http://sphinn.com/story/17801</guid>
<description><![CDATA[Guitar hero, give aways, sushi, mini hamburgers, glowing drinks, a fake Billy Idol, dancing, debauchery and Todd Friesen getting fresh with a famous SEO's mom, all documented in photos from 55 floors up in Vegas. Fun!<br/><br/>33 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Video: New Media Douchebags in Plain English]]></title>
<link>http://sphinn.com/story/15160</link>
<comments>http://sphinn.com/story/15160</comments>
<pubDate>Wed, 21 Nov 2007 14:27:30 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/15160</guid>
<description><![CDATA[I kept the original title but it should be, &quot;Social Media Douchebags&quot;, another clever video from KommonKraft pointing out the nasty underbelly of the social media world.<br/><br/>18 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Facebook: Who needs Google? Facebook's stealth ad system]]></title>
<link>http://sphinn.com/story/10810</link>
<comments>http://sphinn.com/story/10810</comments>
<pubDate>Wed, 24 Oct 2007 09:58:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/10810</guid>
<description><![CDATA[Facebook's &quot;Flyers Pro&quot; lets advertisers target by city, gender, age, relationship status, employer, educational level, political views, and -- are you listening, Google? -- keywords.<br/><br/>42 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SMX Social Media NYC Recap]]></title>
<link>http://sphinn.com/story/9905</link>
<comments>http://sphinn.com/story/9905</comments>
<pubDate>Wed, 17 Oct 2007 14:00:12 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/9905</guid>
<description><![CDATA[Blogging diva Dana Larson recaps the SMX Social Media conference this week highlighting the overriding messages of community, contribution and common sense networking in order to be successful at marketing with social media.<br/><br/>35 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Pump Up The Social Media: Interview with Danny Sullivan and Neil Patel]]></title>
<link>http://sphinn.com/story/8866</link>
<comments>http://sphinn.com/story/8866</comments>
<pubDate>Tue, 09 Oct 2007 07:49:42 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/8866</guid>
<description><![CDATA[Here's a twofer interview with Danny Sullivan and Neil Patel on the definition, legitimacy and future of social media as a marketing channel. Danny and Neil also rate the top social media sites but what's up with neither of them picking StumbleUpon as a favorite?<br/><br/>43 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Sphinnaanites Unite! Welcome to the Sphinn Revolution]]></title>
<link>http://sphinn.com/story/7239</link>
<comments>http://sphinn.com/story/7239</comments>
<pubDate>Thu, 27 Sep 2007 03:13:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Sphinn Zone</category>
<guid>http://sphinn.com/story/7239</guid>
<description><![CDATA[Paul O'Brien Sphinns a tale of SEO information overload and the respite Sphinn brings with this post involving &quot;Sphinnisms&quot; such as Sphanntagonists, Sphinndicators and a Sphinndex. Re Sphinn:  &quot;A beacon of hope in this hazy storm of SEO content, you might say, a Sphoracle (the Sphoracle at Sphelphi?).<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why You Better Learn the PR Side of Search Engines]]></title>
<link>http://sphinn.com/story/7238</link>
<comments>http://sphinn.com/story/7238</comments>
<pubDate>Thu, 27 Sep 2007 02:59:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/7238</guid>
<description><![CDATA[Danny makes great points in his Advertising Age - Digital article of how SEO is like public relations for search engines, a near and dear topic: &quot;Ignoring SEO is like doing an ad campaign without a PR push alongside.&quot; He also closes it up quite nicely: &quot;Sure, you can ignore SEO. But you can bet your competitors won't.&quot;<br/><br/>38 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Are You Quizzing Your Potential SEO Clients?]]></title>
<link>http://sphinn.com/story/4686</link>
<comments>http://sphinn.com/story/4686</comments>
<pubDate>Wed, 05 Sep 2007 08:41:29 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/4686</guid>
<description><![CDATA[Typically, prospective SEO clients send consultants a RFP with questions about staff, expertise and process to make sure the SEO firm is qualified. But what about qualifying the SEO client? The most successful search engine optimization engagements are those where both the SEO agency and the SEO client possess a proper understanding of strategy, process and outcomes.<br/><br/>36 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why Does My Spam Do So Much Better on Yahoo than Google?]]></title>
<link>http://sphinn.com/story/3410</link>
<comments>http://sphinn.com/story/3410</comments>
<pubDate>Tue, 21 Aug 2007 08:40:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Searching</category>
<guid>http://sphinn.com/story/3410</guid>
<description><![CDATA[Tim Mayer, VP of Search at Yahoo answers this question (thanks Mike Grehan) and more in a short video interview during SES San Jose. Thanks to Tim for being such a good sport!<br/><br/>27 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Women's Luncheon at SES San Jose]]></title>
<link>http://sphinn.com/story/2972</link>
<comments>http://sphinn.com/story/2972</comments>
<pubDate>Wed, 15 Aug 2007 07:46:17 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/2972</guid>
<description><![CDATA[Conferences are great for networking and the more niche you get the better. The Women's Luncheon is a great way to network with the big shots and pioneers in the SEM industry. RSVP soon!<br/><br/>20 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Interview: Mike Grehan, World Traveler & Global SEO]]></title>
<link>http://sphinn.com/story/2819</link>
<comments>http://sphinn.com/story/2819</comments>
<pubDate>Mon, 13 Aug 2007 13:55:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/2819</guid>
<description><![CDATA[Mike talks about his ability to create a bit of controversy by speaking his mind, suggestions for improved search engine communications, the SEO public image problem, why he joined Bruce Clay, the need for &quot;new wisdom&quot; in the SEO industry, thoughts on social media and the likes of Facebook (ouch!) plus world travels.<br/><br/>21 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Personal Page Rank and Google's Sep Kamvar]]></title>
<link>http://sphinn.com/story/2766</link>
<comments>http://sphinn.com/story/2766</comments>
<pubDate>Mon, 13 Aug 2007 03:12:20 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/2766</guid>
<description><![CDATA[A few years ago I wrote about Google's Matt Cutts saying Google wasn't likely to use &quot;user data&quot; to influence search results and now with personalization it's pretty much accepted. Here is a short, but interesting interview with Google's personalization guru Sep Kamvar on Read/WriteWeb.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Websites Are Out. Facebook is In.]]></title>
<link>http://sphinn.com/story/2696</link>
<comments>http://sphinn.com/story/2696</comments>
<pubDate>Sat, 11 Aug 2007 14:31:52 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/2696</guid>
<description><![CDATA[If you've not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and Google results. You also know that prospects trust the opinions of existing customers (who are a4like them') far more than marketers, and Facebook let's these communities of practice assemble, your brand is decentralized -embrace!.<br/><br/>27 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[What Pisses Me Off About SEO Blogs]]></title>
<link>http://sphinn.com/story/2500</link>
<comments>http://sphinn.com/story/2500</comments>
<pubDate>Thu, 09 Aug 2007 07:05:09 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/2500</guid>
<description><![CDATA[I may not read 400 SEO blogs every day, but I read at least 50-100 one day per week and these are the things that can make it a pain in the rear experience. Listen up!<br/><br/>187 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Searchnomics Conference Videos]]></title>
<link>http://sphinn.com/story/1332</link>
<comments>http://sphinn.com/story/1332</comments>
<pubDate>Tue, 24 Jul 2007 16:04:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/1332</guid>
<description><![CDATA[Miss the Searchnomics conference last month? No worries, because you can watch the videos of all the speakers including keynotes from: Marissa Mayer, Melanie Mitchell, Bill Tancer and James Lamberti from comScore.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEM Blogs in Edelman's Social Media Index]]></title>
<link>http://sphinn.com/story/996</link>
<comments>http://sphinn.com/story/996</comments>
<pubDate>Fri, 20 Jul 2007 08:55:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/996</guid>
<description><![CDATA[The CEO of Edelman Europe has posted their analysis of the top 30 influential social media oriented blogs according to a variety of criteria including: Technorati ranking, Google PageRank, RSS subscribers, Frequency of posts &amp; comments, Alexa ranking, as well as other social media site representation including: Facebook, Twitter, Flickr, LinkedIn, Digg and Del.icio.us. In the final analysis three of the 30 blogs were search marketing oriented:  Marketing Pilgrim, Online Marketing Blog and John Battelle's SearchBlog.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Ad Free Google Site Search $100]]></title>
<link>http://sphinn.com/story/674</link>
<comments>http://sphinn.com/story/674</comments>
<pubDate>Tue, 17 Jul 2007 09:32:24 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google</category>
<guid>http://sphinn.com/story/674</guid>
<description><![CDATA[The New York Times is reporting that as of today, Google is offering small web sites a low cost site search option for as little as $100 per year. The search results will be ad-free and displayed on the owner's web site.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Optimizing for the Mobile Web]]></title>
<link>http://sphinn.com/story/565</link>
<comments>http://sphinn.com/story/565</comments>
<pubDate>Mon, 16 Jul 2007 12:18:16 -0700</pubDate>
<dc:creator></dc:creator>
<category>Mobile Search</category>
<guid>http://sphinn.com/story/565</guid>
<description><![CDATA[Smart phones are hot and cell phone web surfing is even hotter. Here are basic tips you can implement now to start  optimizing web sites for mobile search.<br/><br/>26 Vote(s) ]]></description>
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<item>
<title><![CDATA[Get Your a4Add to Sphinn Buttona4]]></title>
<link>http://sphinn.com/story/263</link>
<comments>http://sphinn.com/story/263</comments>
<pubDate>Thu, 12 Jul 2007 16:12:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Bookmarking</category>
<guid>http://sphinn.com/story/263</guid>
<description><![CDATA[Thomas McMahon has made a cool chicklet for Sphinn making it easy for blog readers to submit stories.  He'll be adding the Sphinn chicklet to the social bookmark tool as well.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Viral Marketing Effectiveness a4 the Digg Case Study]]></title>
<link>http://sphinn.com/story/240</link>
<comments>http://sphinn.com/story/240</comments>
<pubDate>Thu, 12 Jul 2007 14:10:39 -0700</pubDate>
<dc:creator></dc:creator>
<category>News Sites</category>
<guid>http://sphinn.com/story/240</guid>
<description><![CDATA[Eric Kintz from HP posts a link to a recent study by the Information Dynamics Laboratory at HP Labs that analyzed the behavioral patterns of one million Digg users. The study details how the interplay between novelty and popularity determine the rate of upward/downward movement of news stories on Digg.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Short Term SEO is Shortsighted]]></title>
<link>http://sphinn.com/story/235</link>
<comments>http://sphinn.com/story/235</comments>
<pubDate>Thu, 12 Jul 2007 13:53:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/235</guid>
<description><![CDATA[Some SEO practitioners and even more company marketers continue to see search engine optimization as a single or short term event. This seriously flawed perspective as well as five good reasons to engage SEO consultants on an ongoing basis are presented.<br/><br/>47 Vote(s) ]]></description>
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