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<title>Sphinn / wolftrust / What's New</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Mon, 15 Sep 2008 09:22:07 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Brand YOU - Marketing Strategist]]></title>
<link>http://sphinn.com/story/72793</link>
<comments>http://sphinn.com/story/72793</comments>
<pubDate>Mon, 15 Sep 2008 09:22:07 -0700</pubDate>
<dc:creator></dc:creator>
<category>Jobs Offered</category>
<guid>http://sphinn.com/story/72793</guid>
<description><![CDATA[Brand YOU is Rock Creek Strategic Marketing's Director of Strategy advising applicants for a marketing strategist opportunity to engage in personal branding and reputation management.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Unveils New Universal Search Results]]></title>
<link>http://sphinn.com/story/43309</link>
<comments>http://sphinn.com/story/43309</comments>
<pubDate>Tue, 29 Apr 2008 10:09:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Searching</category>
<guid>http://sphinn.com/story/43309</guid>
<description><![CDATA[News results, blog results, and video results isolated between horizontal rules. Anyone else seeing this implementation of universal/blended search results?<br/><br/>11 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Holiday E-Commerce Marketing Roundup]]></title>
<link>http://sphinn.com/story/14407</link>
<comments>http://sphinn.com/story/14407</comments>
<pubDate>Fri, 16 Nov 2007 20:40:29 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/14407</guid>
<description><![CDATA[From SEO to PPC to Social Media to Usability, some top posts for e-commerce sites this holiday season.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google's Gas Station Domination Plans]]></title>
<link>http://sphinn.com/story/13050</link>
<comments>http://sphinn.com/story/13050</comments>
<pubDate>Thu, 08 Nov 2007 06:58:35 -0800</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/13050</guid>
<description><![CDATA[Nathan Linnell talks about how Google Maps and coupons at the pump could aid you in your Christmas shopping this year.<br/><br/>9 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SMX Fears Streakers, Strippers, and Nudity]]></title>
<link>http://sphinn.com/story/12501</link>
<comments>http://sphinn.com/story/12501</comments>
<pubDate>Mon, 05 Nov 2007 05:22:56 -0800</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/12501</guid>
<description><![CDATA[Blatantly going back on previously condoned stripping at SMX conferences.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Top 100 eTailers: What Layouts do they Prefer?]]></title>
<link>http://sphinn.com/story/12067</link>
<comments>http://sphinn.com/story/12067</comments>
<pubDate>Thu, 01 Nov 2007 12:24:01 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/12067</guid>
<description><![CDATA[3 Column or 2 Column? Centered or aligned Left? Full window or only part of the window?Take a look at what the internet's top 100 eTailers chose for their layouts.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Reputation Management - More than Just 3-Steps.]]></title>
<link>http://sphinn.com/story/11847</link>
<comments>http://sphinn.com/story/11847</comments>
<pubDate>Wed, 31 Oct 2007 09:06:08 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/11847</guid>
<description><![CDATA[Reputation Management is easy as pie, right? Just:1.Monitor, 2. Analyze, and 3. Engage? Wrong. Nan Dawkins covers a deeper level of monitoring and analyzing your reputation online.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[E-Mail ROI High, Response Rates Low]]></title>
<link>http://sphinn.com/story/11629</link>
<comments>http://sphinn.com/story/11629</comments>
<pubDate>Tue, 30 Oct 2007 07:51:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/11629</guid>
<description><![CDATA[From the page: Direct marketing commercial e-mail spending is dwarfed by spending on non-e-mail Internet direct marketing. But judging by the DMA's data, the spending figures belie e-mail's low cost and high ROI.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Are You Endorsed By The Search Engines?]]></title>
<link>http://sphinn.com/story/11622</link>
<comments>http://sphinn.com/story/11622</comments>
<pubDate>Tue, 30 Oct 2007 06:32:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM Industry</category>
<guid>http://sphinn.com/story/11622</guid>
<description><![CDATA[Clear description of what it takes to become certified under the major engines' certification programs.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Further Defining Social Media Releases]]></title>
<link>http://sphinn.com/story/11487</link>
<comments>http://sphinn.com/story/11487</comments>
<pubDate>Mon, 29 Oct 2007 07:49:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/11487</guid>
<description><![CDATA[Gooruze Founders, Brian Solis and Duncan Riley, discuss what is and is not a social media release or new media release.<br/><br/>8 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Web Analytics and the Red Sox]]></title>
<link>http://sphinn.com/story/11006</link>
<comments>http://sphinn.com/story/11006</comments>
<pubDate>Thu, 25 Oct 2007 07:55:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Web Analytics</category>
<guid>http://sphinn.com/story/11006</guid>
<description><![CDATA[Nathan Linnell posts of the parallels between the benefits of web analytics and the principals of the Red Sox organization.<br/><br/>18 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Steps to Create a Successful Email Appeal Series]]></title>
<link>http://sphinn.com/story/10168</link>
<comments>http://sphinn.com/story/10168</comments>
<pubDate>Fri, 19 Oct 2007 06:10:33 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/10168</guid>
<description><![CDATA[Jeff Herrity discusses how to follow up an email with a series of communications to cultivate your email list.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Charity Name and Shame Causes Reputation Management Problem]]></title>
<link>http://sphinn.com/story/9189</link>
<comments>http://sphinn.com/story/9189</comments>
<pubDate>Thu, 11 Oct 2007 08:51:05 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/9189</guid>
<description><![CDATA[Successful fundraising bites the organization.&quot;..how many charities want to see search results with the words 'name and shame' and 'blackmail' coming up for their name?&quot;<br/><br/>7 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Social Media Marketing Campaigns for Sale for $50,000.]]></title>
<link>http://sphinn.com/story/9061</link>
<comments>http://sphinn.com/story/9061</comments>
<pubDate>Wed, 10 Oct 2007 12:51:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Social Media</category>
<guid>http://sphinn.com/story/9061</guid>
<description><![CDATA[&quot;The budget for an effective social media marketing campaign begins at $50K for a two to three-month period. I'm sure companies have spent less, and I know they've spent more.&quot;<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Back to School: Email Marketing Analysis]]></title>
<link>http://sphinn.com/story/8918</link>
<comments>http://sphinn.com/story/8918</comments>
<pubDate>Tue, 09 Oct 2007 13:05:30 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/8918</guid>
<description><![CDATA[Good review of Back to School email marketing efforts from the  Email Experience Council.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Social networking does not equal social conscience]]></title>
<link>http://sphinn.com/story/8765</link>
<comments>http://sphinn.com/story/8765</comments>
<pubDate>Mon, 08 Oct 2007 13:56:49 -0700</pubDate>
<dc:creator></dc:creator>
<category>Networking</category>
<guid>http://sphinn.com/story/8765</guid>
<description><![CDATA[Seriously? &quot;[T]he fact is that you will never see any serious social change coming out of any social network, Facebook or any of the copycats.&quot;<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[What's Your Social Media Saturation?]]></title>
<link>http://sphinn.com/story/8701</link>
<comments>http://sphinn.com/story/8701</comments>
<pubDate>Mon, 08 Oct 2007 06:12:27 -0700</pubDate>
<dc:creator></dc:creator>
<category>Blogging</category>
<guid>http://sphinn.com/story/8701</guid>
<description><![CDATA[&quot;Social media plugins such as Social Media for Firefox [help] for summing up the popularity/results of individual articles or posts, but what if you wanted to know your social media saturation in its entireity? [sic]&quot;Google's site: command is suggested. How do you measure your social media saturation?<br/><br/>10 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Geotargeted and Local Search: A User Perspective]]></title>
<link>http://sphinn.com/story/7511</link>
<comments>http://sphinn.com/story/7511</comments>
<pubDate>Fri, 28 Sep 2007 10:48:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/7511</guid>
<description><![CDATA[In the head of a searcher looking for an engagement ring. My exploration of the role of geotargeted PPC ads from the search engine user's perspective with takeaways from the search marketing side of me.<br/><br/>5 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Integrating SEO & PPC: Three Pitfalls To Avoid]]></title>
<link>http://sphinn.com/story/7155</link>
<comments>http://sphinn.com/story/7155</comments>
<pubDate>Wed, 26 Sep 2007 12:59:40 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/7155</guid>
<description><![CDATA[Does separating PPC and SEO have a myriad of ill effects to the point of being a sure recipe for disaster, as the author suggests?Do PPC and SEO require different minds that result in many agencies splitting them across distinct teams?<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Three steps to take advantage of best practice emails and downloadable pdfs]]></title>
<link>http://sphinn.com/story/4939</link>
<comments>http://sphinn.com/story/4939</comments>
<pubDate>Fri, 07 Sep 2007 08:44:38 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Online Marketing</category>
<guid>http://sphinn.com/story/4939</guid>
<description><![CDATA[&quot;What to Read and Why&quot; covers how to cut through the clutter of best practices and white paper (propaganda) in online marketing.<br/><br/>4 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Jeff Gillis Spills The Beans About Google Analytics]]></title>
<link>http://sphinn.com/story/3195</link>
<comments>http://sphinn.com/story/3195</comments>
<pubDate>Fri, 17 Aug 2007 08:57:22 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/3195</guid>
<description><![CDATA[Google Analytics blogger, Jeff Gillis answers four questions about the free Google Analytics:1. How are you going to address the need for segmentation?2. What are some key ways to make sure you capture the right data?3. What's the best way to measure internal site search?4. What are some analytics tips for SEOs?<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SEO is War, War is Progress, and Progress is Expensive]]></title>
<link>http://sphinn.com/story/3194</link>
<comments>http://sphinn.com/story/3194</comments>
<pubDate>Fri, 17 Aug 2007 08:50:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Domaining</category>
<guid>http://sphinn.com/story/3194</guid>
<description><![CDATA[Are domainers in a slump?&quot;I met over a dozen domainers looking to discuss several aspects of SEO. It was all business development. Not always site development, but business development. Slump? Nah. Not for these guys.&quot;<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[PPC Bid Management Strategy - Bid Optimization of Non-Converting Keywords]]></title>
<link>http://sphinn.com/story/2820</link>
<comments>http://sphinn.com/story/2820</comments>
<pubDate>Mon, 13 Aug 2007 13:56:10 -0700</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/2820</guid>
<description><![CDATA[Keywords fall into groups, and each group requires a different approach when optimizing a campaign. These bid optimization strategies are based on frequency of conversion. Do they stand up to the test?<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Authentic Engagement with Word of Mouth Marketing | RBD Rodeo]]></title>
<link>http://sphinn.com/story/1386</link>
<comments>http://sphinn.com/story/1386</comments>
<pubDate>Wed, 25 Jul 2007 05:55:53 -0700</pubDate>
<dc:creator></dc:creator>
<category>Other Social Media</category>
<guid>http://sphinn.com/story/1386</guid>
<description><![CDATA[Word of mouth marketing is growing conversations by listening, understanding, and engaging both fans and detractors through interesting, relevant, and authentic stories to create influencers out of regular people.<br/><br/>3 Vote(s) ]]></description>
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