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Sphinn Staff

Below is a guide to those who oversee the Sphinn community. Need to contact someone about a problem with Sphinn? Use the contact form.


The administrators below watch over the site on a regular basis:

Matt McGee Matt McGee, Sphinn Editor-in-Chief (MattMcGee)

Matt oversees the development and day-to-day operations of Sphinn. He's also the Executive News Editor at Sphinn's sister site, Search Engine Land.

Danny Sullivan Danny Sullivan, Sphinn Editor-At-Large (dannysullivan)

Danny works with Matt to oversee the site on an as-needed basis. Danny also serves as editor-in-chief of Sphinn's sister site, Search Engine Land.

Michelle Robbins Michelle Robbins, Sphinnmaster (Michelle)

Michelle oversees the technical operations of the site. Michelle is also director of technology for Sphinn's parent company, Third Door Media.


The editors below all volunteer their time to help monitor activity and content on Sphinn. They're responsible for helping to manually promote deserving content to the Sphinn home page when needed, and ensure members follow Sphinn's guidelines for submissions and discussions:

Melissa Fach Melissa Fach (MelissaF)

Melissa Fach is the owner of SEO Aware. Her company specializes in SEO and Internet marketing consulting, conversion planning and website development. You can find Melissa on Twitter @seoaware.

Greg Finn Greg Finn (gregfinn)

Michael Gray Michael Gray (graywolf)

Michael Gray runs his own internet consulting firm based in New York. He works on long or short term projects with clients of different sizes. Find out more information about his consulting services: (

Hugo Guzman Hugo Guzman (hugoguzman)

Hugo Guzman is an executive at a large interactive agency. He operates as well as a variety of other niche websites. In his spare time, Hugo likes to spend time with his wife and young son. His favorite hobbies are skiing, soccer, playing the guitar, and trying to sound clever on Twitter.

Julie Joyce Julie Joyce (JulieJoyce)

Julie Joyce is the owner and Director of Operations at Link Fish Media, Inc. and specializes in link building for highly competitive industries.

Jaan Kanellis Jaan Kanellis (incrediblehelp)

Jaan Kanellis is currently the traffic specialist for all iNET Interactive web properties. Prior to joining iNET he managed KBK Marketing in which he did SEO work for some of top niche sites in the US & UK. Follow Jaan on Twitter @incrediblehelp.

AJ Kohn AJ Kohn (ajkohn2001)

AJ Kohn is an experienced marketing executive and owner of Blind Five Year Old, a San Francisco SEO and Internet marketing consultancy. You can follow him on Twitter @ajkohn.

Nick LeRoy Nick LeRoy (nickfb76)

Nick LeRoy is a Minneapolis SEO consultant at Thomson Reuters. You can follow him on Twitter @NickLeRoy.

Todd Mintz Todd Mintz (toddmintz)

Todd Mintz is the Director of Internet Marketing & Information Systems for S.R. Clarke Inc. He also is on the Board of Directors at SEMpdx, runs his own side gigs and tweets quite a bit.

Keri Morgret Keri Morgret (kerimorgret)

James Svoboda James Svoboda (Realicity)

James Svoboda is a Partner at, a Portland based search marketing agency, a Co-Founder of the Minnesota Search Marketing Association (MnSEM), a devoted husband and Adam@Home'esk father of two. James has been an SEO since 1999 and his tweets can be followed @Realicity.

Brian Wallace Brian Wallace (nowsourcing)

Brian Wallace is the founder of NowSourcing, a social media marketing firm based in Louisville, KY. You can follow him on Twitter as well.

David Wallace David Wallace (DavidWallace)

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.

Jill Whalen Jill Whalen (Jill)

Jill Whalen is the CEO of High Rankings and an SEO consultant in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen.

Sebastian X Sebastian X (Sebastian)

Sebastian is a software engineer, spare time webmaster, and tamer of three monsters, who annoys (not only) randomly selected search engines with his pamphlets.

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