- 12
- Sphinn It!
Topic Type: News Story (Jump to http://blog.evisibility.com)
Category: SEO
3 Comments
3 Comments
Save the date for:
SMX China (Nanjing) - Sept. 23-24
SMX Stockholm - Sept. 23-24: See who's speaking or register now.
SMX East (New York City) - Oct.
6-8: See the agenda or register today and save!
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.
Comments
Very true!
I don't consider what they're describing as truly "performance-based". They're just describing "pay for placement".
True performance-based SEO would be centered upon paying for qualified traffic, similar to paid-search campaigns.
My company has an actual performance-based finance model for SEO, for instance, and it doesn't "sell the Emporer's new clothes" as e:Visibility is describing. So, true Performance-Based SEO isn't always bad. It's very infrequent to find an SEO company which does it, however, because most are not willing to commit to that sort of accountability.
I sometimes like to work out brucey bonus deals with my clients if I achieve certain expectations, some clients really like that and I really like it if the results come in.