Zak Stambor: When Southwest Airlines unveiled its Nuts About Southwest blog in April 2006, it wanted the site to offer customers a behind-the-scenes look at the company’s daily workings.
But since launching the blog, the airline has seen its role broaden, says Paula Berg, the airline’s Emerging Media manager.
1 Comments
But since launching the blog, the airline has seen its role broaden, says Paula Berg, the airline’s Emerging Media manager.
1 Comments
Comments
good find Harith, i’m always amazed at Southwest and their dedication to the online community. when my dad died and i wrote about my experience with Southwest on SearchMarketingGurus, they came out and actually commented. They are definitely tuned in and involved in the online community in many different ways.