News Source: http://www.seroundtable.com
Published: Feb 15, 2009 - 05:42 am
Story Found By: aimClear 1091 Days ago
Category: PPC
18 Comments
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News Source: http://www.seroundtable.com
Published: Feb 15, 2009 - 05:42 am
Story Found By: aimClear 1091 Days ago
Category: PPC
18 Comments
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Comments
Yep - Negative SEO goes PPC. What another great Google idea!
@fantomaster: Jup, just line em’ up and knock em off like shooting rats with a bbGun.
meh. Can’t imagine bots would be tough to find. So it’s really just manual and "digg army" type of stuff we’re talking about. Manual espionage clicks would certainly occur (heck yeah I’d vote down competitors!) but even if 1% of Google users voted the espionage clicks would be mousedroppings in comparision.
There’s remains something odd about Google’s approach. Either they are really, really pasimonious, or something else is wrong. It’s obvious that if you just raise the bounty on spammers/blackhats/competition, you’ll get them all, guaranteed. Google is offering nickels... it should just offer more.I think it’s more like The Joker in Dark Knight."Kill you? Why would I KILL you? I NEED you! What would I do???"
@ajkohn2001 Sorry to disagree, mate: we’re not talking script kiddies’ shoddy PHP scrapers on a shared Hostgator IP here. This is 2009 and it’s all about the money. Which implies essentially infinite scalability.It’s not just the search engines "getting smarter", after all. (Can you say "click fraud"?) Always been, always was: one bloody war. More than one setup working on it, trust me on that one. (And just in case you’re wondering: it’s even 100% legal in just about all jurisdictions if you do it right.)So what, do you opine, will happen when it turns into a make it or break it issue because the really big sharks will go for it relentlessly? Doesn’t require an Einstein to figure that one out...Not to mention the fact that this will piss off advertisers paying premium dollars aplenty. A smart move when everyone’s shifting into "scrimp and save" mode, Goo included? Hardly.
Personally, I don’t mind this as a Google user -- I trust myself to shut off bad ads (or irrelevant ad matching) but I distrust 99% of the rest of the world to make those judgements for me! As I downside, I don’t like seeing all these Xs and arrows all over the formerly clean Google serps. <div></div><div></div><div>Of course, they say users’ votes aren’t likely to affect the results of another re: SearchWiki. But that’s today. If they can learn enough from the voting patterns that emerge surely they’ll use that info sooner or later. <div></div><div></div><div>As an advertiser, as long as this stays something where the vote only affects the results for that one user then I would support it. If a user didn’t find my site suitable to their needs to the degree that they’d waste their own time voting against it, I’m not going to want them clicking on or even seeing my ad again in the future.</div><div></div><div><div><div>But as that vote might affect other Google users, that’s were I have a huge concern about this. Preaching to the choir...</div><div><div></div></div></div></div></div>
and i thought search wiki couldn’t possibly get any worse
@fantomaster I hear you and I know the type who would do exactly what you say to prove they could outwit the system, nevermind the money. I also agree that it’s not particularly smart from an advertiser perspective. Then again, Google’s been doing everything it can to convince major advertisers to turn on the content network ... so if you’re into conspiracy theories ...A few other things though. 1) Google’s not going to use the data yet, they’re just going to see if it’s useful and 2) gaming SearchWiki should be more difficult because Google’s not telling us the usage (in fact, went out of the way not to) which makes it much tougher to determine how much is too much, unlike click fraud where impressions are fairly transparent. I’m not saying you couldn’t dial it in, but it’ll be a lot tougher IMO.
my wife still searches in the url field... I hated the search wiki for natural results. Imagine succeeding in getting a page 1 position to have a good prospect accidentally click the little x?As Advertisers, paying top dollars for Ad positions, we should not be subjected to this experimental nonsense!
@ajkohn2001 Sure there may be peeps who’ll try gaming the system merely for the heck of it, regardless if they turn a buck doing so. But they’re not the problem: typically, they’ll move on to greener pastures once they’ve made their point. (Maybe a short flurry of me-toos will follow, but that’s about it.)More importantly, I’m not talking automated SearchWiki manipulation and AdWords demotion activities, either. As I’ve pointed out in my recent blog post on behavioral metrics in search, the evolution of very specific, laser targeted and eminently scalable SEO surfbot nets is already in the offing - informed by properly granular demographics etc. data, and deployed across a sufficiently diverse grid of globally distributed boxes (or deploying even more sophisticated tech that won’t even require that), I’ll gladly bet the farm on their being non discernible at least for the 12-15 months to follow, if after.The point being that the more openings the likes of Google are rolling out, the more they’ll be turned into conduits for manipulative activities of this ilk.
Ironic that this conversation is happening so close to Darwin’s 200th birthday... ;-)
It can be good. Google can infer many things to get expanded broad match more accurate at least.
FFS Google.
Last night I discovered reports via WebmasterWorld that shows Google testing a flavor of Google SearchWiki directly on the paid ads, also known as AdWords results. Here is a screen capture of that in action: SearchWiki AdWords I have emailed Google for a statement and I will update this post when I receive one. If you want to discuss this with other SEMs, just the Sphinn thread.. I wonder what type of tracking they are looking to do that requires installing a new piece of software, and what capabilities/info it would need that the google toolbar doesn’t already give them. Concentrating using my big tin-foil hat I’d bet it has to do with some Ajax-search-wikiness, since they are pushing it in places I never thought I’d see it, like adwords. My money is on them trying to find ways to quantify user data and separate the wheat from the chaff, but that’s just me. ***************************** daisy cv and interviews
It might be a rough guide, but when I’m looking to see what potential take-up numbers might be for "cutting edge" internet functionality (i.e. user must take explicit action), I look to see how IE 6 is doing vs. IE 7/8 and FF! The point is that inertia rules....
I don’t see this lasting very long for one reason: Revenue. Given that all that can be done is removing ads, it reduces Google’s chances to drive clicks. Sure, it might drive down the quality score of some people’s ads, causing them to have to spend more to keep at the same rank level, but Google’s always been about quantity over quality when it comes to their search ads: ’Search this site’ bars, looser definitions of expanded broad match, etc.Just posted about this at searchenginesnark.com...
What a clever way to get people to click on those ads.
I notice that many people are now expose to the up arrow. Therefore I guess we are supposed to rate sites like in Gootube. Remember the old smiling faces on the Google Toolbar? Why did Google get rid of that?