Story Found By: matt608 1576 Days ago
Category: Link Building
4 Comments
4 Comments
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
Amazing article. It might even be a little greyhat, but I think the principle is brilliant. And e-commerce sites are a unique challenge anyway.
I think the article reads like spam... lots of mentions of make money fast programs, fee-based networks for making money on the web, etc. And the big secret - build a network of micro sites and link them to your shopping cart - is not optimization of an ecommerce site at all but rather a linking strategy.
Most eComm packages are rife with Duplicate Content issues. These cause many spidering and indexing problems for search engine bots.The issues are caused by very poor implementation of parameter-driven URLs, at the design stage. Fixing those issues can lead to a massive change in fortunes for such a site.Those are the issues that I address first.
The first thing I address on an e-commerce site(though the previous mentions are also very important) is the uniqueness of each page. So many sites either dont have the ability for each page to contain unique title tags or they have just neglected to do it altogether. make the page titles and descriptions unique. That is step one for me.