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Avatar Posted By: matt608 278 days ago
Topic Type: News Story (Jump to http://www.entrepreneurs-journey.com)
Category: Link Building
People who run e-commerce sites - sites that are focused on making sales of a product - have a history of great difficulty when it comes to search engine optimization. We are told to build links to improve search engine rankings, yet why would a person link to a site that is essentially a glorified shopping cart?
4 Comments     

Comments

from tappingcreativity 278 days ago #
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Amazing article. It might even be a little greyhat, but I think the principle is brilliant. And e-commerce sites are a unique challenge anyway.

from johnandrews 276 days ago #
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I think the article reads like spam... lots of mentions of make money fast programs, fee-based networks for making money on the web, etc. And the big secret - build a network of micro sites and link them to your shopping cart - is not optimization of an ecommerce site at all but rather a linking strategy.

from g1smd 276 days ago #
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Most eComm packages are rife with Duplicate Content issues. These cause many spidering and indexing problems for search engine bots.

The issues are caused by very poor implementation of parameter-driven URLs, at the design stage. Fixing those issues can lead to a massive change in fortunes for such a site.

Those are the issues that I address first.

from Hugh 276 days ago #
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The first thing I address on an e-commerce site(though the previous mentions are also very important) is the uniqueness of each page.  So many sites either don't have the ability for each page to contain unique title tags or they have just neglected to do it altogether. 

make the page titles and descriptions unique.  That is step one for me.


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