Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » Link Building
How To Optimize Your E-Commerce Site For Top Search Engine Rankings
Link Building News Source: http://www.entrepreneurs-journey.com
Story Found By: matt608 1576 Days ago
Category: Link Building
People who run e-commerce sites - sites that are focused on making sales of a product - have a history of great difficulty when it comes to search engine optimization. We are told to build links to improve search engine rankings, yet why would a person link to a site that is essentially a glorified shopping cart?
 Comments4 Comments  

Comments

Avatar
from tappingcreativity 1576 Days ago #
Votes: 0

Amazing article. It might even be a little greyhat, but I think the principle is brilliant. And e-commerce sites are a unique challenge anyway.

Avatar
from johnandrews 1574 Days ago #
Votes: 1

I think the article reads like spam... lots of mentions of make money fast programs, fee-based networks for making money on the web, etc. And the big secret - build a network of micro sites and link them to your shopping cart - is not optimization of an ecommerce site at all but rather a linking strategy.

Avatar
from g1smd 1574 Days ago #
Votes: 0

Most eComm packages are rife with Duplicate Content issues. These cause many spidering and indexing problems for search engine bots.The issues are caused by very poor implementation of parameter-driven URLs, at the design stage. Fixing those issues can lead to a massive change in fortunes for such a site.Those are the issues that I address first.

Avatar
from Hugh 1573 Days ago #
Votes: 0

The first thing I address on an e-commerce site(though the previous mentions are also very important) is the uniqueness of each page.  So many sites either don’t have the ability for each page to contain unique title tags or they have just neglected to do it altogether.  make the page titles and descriptions unique.  That is step one for me.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land