Sphinn - SEO is like buying a house whilst PPC is like renting, or is it?

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SEO is like buying a house whilst PPC is like renting, or is it?

Went Hot: October 21, 2007 - 11:27 am
Posted By: Lyndon 625 days ago
Topic Type: News Story (Jump to http://www.seo-chicks.com)
Category: SEO

from the page "Although I’m principally a big SEO fan I also value Pay Per Click and I really do think it’s a market for both, and in some cases the two markets have a totally different audience. In my personal experience I would always recommend for any new clients to start off doing both, for many reasons:"

6 Comments

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Comments

from SearchBuzz 625 days ago #

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"Now this might sound crazy, but I have been known to run PPC campaigns for keywords that my client is already ranking on the first page on the Organic SERPs."

Increased 'on page' exposure will only gain you or your brand credibility!

from HamletBatista 625 days ago #

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I like to do both PPC and SEO. Depending exclusively on SEO is too risky.

from ryanol 622 days ago #

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PPC is a given for ecommerce in my opinion. Sometimes a site is just about selling a widget...plain and simple.

from ChrisOD 622 days ago #

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I run a couple of SEO and PPC campaigns where even though we have number 1 ranking for the brand name in the organic results, we still go for a top ranking in the sponsored links too. Our analytics usually suggests a better conversion rate for the PPC clicks too.

from Lisadit 622 days ago #

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Hey Lyndon thanks for submitting my post =) And I actually made the Sphinn homepage, wohey! And thanks to everyone leaving comments. I'm glad I'm not the only one that thinks it makes sense!

from TimDineen 622 days ago #

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Doing one without the other is just limiting yourself to ranking on 1/2 of the SERP - the other half is going to be filled up with competitors' ads.

Additionally you can learn a lot by running SEO and PPC side by side - traffic volumes for keywords you are targetting, content/headline approaches, etc.