Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
SEO is like buying a house whilst PPC is like renting, or is it?
SEO News Source: http://www.seo-chicks.com
Published: Oct 21, 2007 - 11:27 am
Story Found By: Lyndon 1576 Days ago
Category: SEO
from the page "Although I’m principally a big SEO fan I also value Pay Per Click and I really do think it’s a market for both, and in some cases the two markets have a totally different audience. In my personal experience I would always recommend for any new clients to start off doing both, for many reasons:"
 Comments6 Comments  

Comments

Avatar
from SearchBuzz 1576 Days ago #
Votes: 0

"Now this might sound crazy, but I have been known to run PPC campaigns for keywords that my client is already ranking on the first page on the Organic SERPs."Increased ’on page’ exposure will only gain you or your brand credibility!

Avatar
from HamletBatista 1576 Days ago #
Votes: 1

I like to do both PPC and SEO. Depending exclusively on SEO is too risky.

Avatar
from ryanol 1574 Days ago #
Votes: 0

PPC is a given for ecommerce in my opinion.  Sometimes a site is just about selling a widget...plain and simple.

Avatar
from ChrisOD 1573 Days ago #
Votes: 0

I run a couple of SEO and PPC campaigns where even though we have number 1 ranking for the brand name in the organic results, we still go for a top ranking in the sponsored links too.  Our analytics usually suggests a better conversion rate for the PPC clicks too.

Avatar
from Lisadit 1573 Days ago #
Votes: 0

Hey Lyndon thanks for submitting my post =) And I actually made the Sphinn homepage, wohey! And thanks to everyone leaving comments. I’m glad I’m not the only one that thinks it makes sense!

Avatar
from TimDineen 1573 Days ago #
Votes: 0

Doing one without the other is just limiting yourself to ranking on 1/2 of the SERP - the other half is going to be filled up with competitors’ ads.Additionally you can learn a lot by running SEO and PPC side by side - traffic volumes for keywords you are targetting, content/headline approaches, etc.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land