A fantastic study , highlighting the shift in the mainstream market towards Social Media. Here are some the key findings.
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* Two-thirds of respondents plan to increase their spending on conversational marketing in the next 12 months.
* 57 percent say they think that in five years they will be spending more on conversational marketing than traditional marketing.
* Nearly 24 percent say they think conversational marketing spend will equal traditional marketing spend in five years. "
Discuss
"
* Two-thirds of respondents plan to increase their spending on conversational marketing in the next 12 months.
* 57 percent say they think that in five years they will be spending more on conversational marketing than traditional marketing.
* Nearly 24 percent say they think conversational marketing spend will equal traditional marketing spend in five years. "
Discuss
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