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Here in Chicago, it’s Restaurant Week. Over 130 eateries set up 3-course prixe-fixe menus for lunch and dinner and you can sample a variety of the best foods for affordable prices. This of course got me thinking about Internet marketing (ok, maybe I’m a little obsessed) and the parallels between eating and generating traffic. Like food, the quality of traffic matters. Sure you can go to a cheap buffet and eat anything and everything, but at the end of the day you won’t be satisfied. In the same way, you can get any old traffic to your site but it probably won’t convert to make you money.

Are you guilty of putting quantity over quality? It may be tempting to get more and more traffic, but it’s better to strive for higher quality that actually converts.
Comments1 Comments  


from ryanfrank412 3372 Days ago #
Votes: 0

Great post and something many people are probably guilty of. It is always much tougher to get quality traffic over quantity, but the rewards are well worth the extra effort. You can get a million visitors a day to your site, but if you can convert any of these visitors to customers, you may simply be wasting your servers bandwidth.

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