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Posted By:
RobD
261 days ago
Topic Type: News Story (Jump to http://www.pcworld.com)
Category: Search Marketing
It sounds to me like someone's a little butt hurt that almost no one will click on his ads
1 Comment
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Great Sphinn Rob - you beat me to it. The lightbulb just went on regarding why Google Analytics is using last click instead of first which would make more sense (at least for any advertiser who is not a household name). This article has been picked up by multiple sites so duplicates here are highly likely; while I was unsuccessfully trying to locate the original source, you Sphunn the best one I found so far.
Microsoft may or may not be correct though; Google Analytics that has not been custom configured is far more likely to attribute sales to every source but the original Google Ad responsible for the eventual sale when it is used on any ecommerce site that also lists products on price comparison sites.
It is VERY clear to me that we must track EVERY visit - not just the first (as Google's conversion tracking does) or last (as Google Analytics does). I would be greatly appreciative to anyone who will share methods they use or have read about to track all visits. Thank you.