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Avatar Went Hot: October 22, 2007 - 6:04 am
Posted By: TheNanny612 261 days ago
Topic Type: News Story (Jump to http://www.searchmarketinggurus.com)
Category: Social Media
Li Evans goes into great detail about Micro-Communities and how micro-communities can turn out to be a much bigger "win" if your goal is conversions.
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from iBrian 260 days ago #
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" Micro-communities are a great place to market to qualified targeted audiences, but unless you invest the time and sincere efforts of engaging with a community, your strategy is doomed from the start. "

This needs writing in big inky letters, then slapping against the heads of PR agencies.

As someone who runs a number of "micro-communities" (there's nothing micro about them - they are communities, and often huge) I'm too often pitched at by PR people who want without giving, who have no idea how to engage commuities, and generally don't have a clue about what to do, other than they are being paid to "pitch" - without realising it takes a little skill and effort.

And then those Indian spammers who think forum links and signatures are the secret to SEO...sheesh.

Overall, a good read, but there needs to be more emphasis on learning engagement, rather than simply enagement, IMO.

from storyspinner 260 days ago #
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iBrian - good point, wish i had more time than the time alloted on my slides to go into that more deeply.  And you are also right by "size" some of these communities are monstrous - look at Rotten Tomatoes.  By Micro Dany meant in terms of focus - everything else at SMX Social was quite broad (digg, stumble, etc.).

Thanks though for the idea - i might get that sentence printed on something and pass it out to friends and colleagues for just that use ;)

~Li


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