Sphinn - Micro-Communities: Utilizing Social Media to Market to Qualified Audiences

52
Sphinn It!

Micro-Communities: Utilizing Social Media to Market to Qualified Audiences

Went Hot: October 22, 2007 - 6:04 am
Posted By: TheNanny612 622 days ago
Topic Type: News Story (Jump to http://www.searchmarketinggurus.com)
Category: Social Media

Li Evans goes into great detail about Micro-Communities and how micro-communities can turn out to be a much bigger "win" if your goal is conversions.

2 Comments

Who Desphunn This (0)

Comments

from iBrian 622 days ago #

Votes: 0 | Vote:

+ -

" Micro-communities are a great place to market to qualified targeted audiences, but unless you invest the time and sincere efforts of engaging with a community, your strategy is doomed from the start. "

This needs writing in big inky letters, then slapping against the heads of PR agencies.

As someone who runs a number of "micro-communities" (there's nothing micro about them - they are communities, and often huge) I'm too often pitched at by PR people who want without giving, who have no idea how to engage commuities, and generally don't have a clue about what to do, other than they are being paid to "pitch" - without realising it takes a little skill and effort.

And then those Indian spammers who think forum links and signatures are the secret to SEO...sheesh.

Overall, a good read, but there needs to be more emphasis on learning engagement, rather than simply enagement, IMO.

from storyspinner 622 days ago #

Votes: 0 | Vote:

+ -

iBrian - good point, wish i had more time than the time alloted on my slides to go into that more deeply. And you are also right by "size" some of these communities are monstrous - look at Rotten Tomatoes. By Micro Dany meant in terms of focus - everything else at SMX Social was quite broad (digg, stumble, etc.).

Thanks though for the idea - i might get that sentence printed on something and pass it out to friends and colleagues for just that use ;)

~Li