Images are one of the most popular forms of social media news content for a variety of reasons. This form of media is easily consumed, transfers information quickly, usually requires less reading and can project a great deal of information (many times more so than text). People are busy and not willing to give away their time unless they know something is worth it. Images require a very low time investment, making them a medium that will never die.
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Images are sooooo underutilized...a good designer can create some GREAT bait for social media pushes.