Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

The original reason we provided that recommendation is that Google used to index only about 100 kilobytes of a page. When we thought about how many links a page might reasonably have and still be under 100K, it seemed about right to recommend 100 links or so.
Comments3 Comments  

Comments

Avatar
from ChristinaGleason 2000 Days ago #
Votes: -1

I appreciate that Matt took the time to address the issue, but he didn’t really say much of value. "Think about the user" is the bottom line of Google’s advice for Webmasters, so really, it’s all the same.

Avatar
from StephenCronin 1998 Days ago #
Votes: 1

@ChristinaGleason, the key take away from this is that Google doesn’t automatically flag pages with more than 100 links as ’spammy’, as has been suggested by some others.

Avatar
from rob82 1998 Days ago #
Votes: 0

Also important is... "At any rate, you’re dividing the PageRank of that page between hundreds of links, so each link is only going to pass along a minuscule amount of PageRank anyway".But not exactly breaking news there. :)

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: