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The original reason we provided that recommendation is that Google used to index only about 100 kilobytes of a page. When we thought about how many links a page might reasonably have and still be under 100K, it seemed about right to recommend 100 links or so.
Comments3 Comments  


from ChristinaGleason 3391 Days ago #
Votes: -1

I appreciate that Matt took the time to address the issue, but he didn’t really say much of value. "Think about the user" is the bottom line of Google’s advice for Webmasters, so really, it’s all the same.

from StephenCronin 3390 Days ago #
Votes: 1

@ChristinaGleason, the key take away from this is that Google doesn’t automatically flag pages with more than 100 links as ’spammy’, as has been suggested by some others.

from rob82 3389 Days ago #
Votes: 0

Also important is... "At any rate, you’re dividing the PageRank of that page between hundreds of links, so each link is only going to pass along a minuscule amount of PageRank anyway".But not exactly breaking news there. :)

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