Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Pros and cons pertaining to the need for direct industry experience when working on SEO for a company and the strengths/weaknesses related to keyword research, content generation, link building, and technical recommendations, etc
Comments9 Comments  

Comments

Avatar
from pageoneresults 2052 Days ago #
Votes: 1

Industry experience is not a prerequisite but it does add value for the prospective client. "What are your thoughts on whether or not prior industry experience is a must have for a successful SEO program?""Do SEOs Really Need Direct Industry Experience To Be Effective?" The titling might be a little confusing and it did cause me to click through and read. I like those well thought out articles, they are good for the soul. I thought maybe you were asking if SEO’s need prior SEO experience. Ya, I read that title and that was the first thing that came to mind. I guess I’ve been reading too much into things these days because I’ve surely seen lots of SEOs without prior SEO experience. :)Of course prior industry experience in the prospects sector would be of benefit. Working two campaigns for clients in the same sector may present some conflict of interest issues for the Agency. I’ve "always" turned down those types of interest conflicts and tell my clients about them. I want them to know that I am 100% devoted to their campaign and no one elses. I surely would not want to be the one juggling two clients in the same space in the same set of SERPs, that is a bit too volatile if you ask me. I like playing things safe. :)SEO is SEO no matter how you stack the cards up.

Avatar
from Guillaume 2051 Days ago #
Votes: 0

My call is that you can get the biggest clients in whatever industry if you worked for some of their local, national or international competitors and that you’ve proved them they have to hire you ;)

Avatar
from rob82 2051 Days ago #
Votes: 1

I suspect having an understanding of a business so you can be more effective at finding keywords and niches that are relevant and suitable is important, but not vital.

Avatar
from seobro 2050 Days ago #
Votes: 0

I believe it is helpful to have more Direct Industry Experiencehowever we should understand that we will pay more.

Avatar
from cosmiccarl 2050 Days ago #
Votes: 0

Doctors need experience, pilots need experience. YES, you need experience in your field.

Avatar
from Dorian 2050 Days ago #
Votes: 1

I can’t wait to get 5 years of experience. According to a recent pubcon session... I’ll be able to make 56k per year. What a deal... I make millions for a company from higher search engine rankings... and I get paid 56k per year.Where do I sign up? lol... NOT

Avatar
from brsdas 2048 Days ago #
Votes: 0

you need to be a little smarter then a monkey on a type writer

Avatar
from o3man 2046 Days ago #
Votes: 1

The answer is that you must have experience to be effective. Elsewise your keywords may draw in traffic, but not convert well. It is important to look at ROI of a keyword. Simply because you can get a lot of traffic for FREE IPHONES does not mean that you should optimize for that phrase.

Avatar
from meltdupl00y 2045 Days ago #
Votes: 0

Many SEO’s are probably not focusing on one or two niche’s only, but rather on multiple markets at the same time. For me this depends on where these marketers are in the world and what the current trends are in their specific region and also the level of SEO experience that they have. I think you’ll find that the more experience an SEO has the more he will move into a certain niche, the less experience SEO’s will probably move in multiple niches. Would you agree?

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: