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Avatar Went Hot: October 24, 2007 - 11:11 pm
Posted By: DoshDosh 621 days ago
Topic Type: News Story (Jump to http://remarcom.typepad.com)
Category: Other Online Marketing
If your message is compelling, people will want to buy. You've created desire. But desire is at war with fear. Usually, interestingly enough, it's not fear of losing money--it's fear of feeling dumb. Like a lot of fear, the fear of feeling like a sucker looms a lot larger than the actual reality, if it ever happens.
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