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Very informative article discussing new opportunities on Google Base as it relates to marketing and selling. This article discusses how Google uses the data from Base listings as well as some of the significant features of the service. You don’t want to miss out on this opportunity!
Comments2 Comments  


from gregp 3384 Days ago #
Votes: 0

"New doors" ? Products from Base have been appearing in Universal Search for months on end now. I’ve generally found that being MORE descriptive in terms of using additional attributes to work against me, so I tend to provide the bare minimum and it yields better results.Some other things I’ve learned in the past 6 months:Submitting your feed every week rather than for the maximum 30 days reaps dividendsThe more ratings you receive through shopzilla/ciao/dealtime/pricegrabber/review centre and so on increase the likelihood of appearing in universal search - I guess this emphasises the importance of trust/branding (especially as we’ve seen in the last few weeks)I need to test this fully, but when we’ve offered an unbeatable deal on a popular product that no-one can compete with, conversion rate through PPC seems to play a big part in universal search listings.

from joelR 3384 Days ago #
Votes: 0

@gregp: How much of that could just be price filtering like froogle used to do? Sigh. I personally like the name "froogle" much more than Google Base. I know they are not really the same product but one definately grew out of the other.

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