News Source: http://www.kneoteric.com
Published: Mar 19, 2009 - 09:46 pm
Story Found By: tripti.pandey 1530 Days ago
Category: SEM
3 Comments
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News Source: http://www.kneoteric.com
Published: Mar 19, 2009 - 09:46 pm
Story Found By: tripti.pandey 1530 Days ago
Category: SEM
3 Comments
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Comments
In addition to KW research and other testing. PPC + SEO = Branding power [PIC].But I’d also like to mention that testing landing pages with PPC doesn’t mean that the page is effective for an organic visitor, it’s two different crowds. People who click an add KNOW it’s paid and those who click an organic listing could just be browsing for information. Two unique personas, don’t forget. PPC visitors arent’t the same as an Organic vistor. :) So, you’ll have to do additional testing with your organic listings.
@JoshuaSciarrino - I gotta disagree about the ppl knowing they are clicking a paid listing or even knowing what that means. The average person may know there is a difference but not really understand what that is and will treat it the same as organic. I’ve witnessed this first hand on many occassions.
I would like to mention one meta description from a seo in uk - which stands out and has a good CTR -IMO http://www.google.co.uk/search?q=seo&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-GB:official&client=firefox-asee the www.ihaveawebsite-now what.co.ukMeta description - Would you trust a SEO company that PAYS for their own search engine listings?I have clicked a few times on that site rather than the ones above it - just plain curiosity!