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Went Hot: October 23, 2007 - 9:39 am
Posted By: BrettFromTibet 317 days ago
Topic Type: News Story (Jump to http://www.copybrighter.com)
Category: Other Social Media
This article explores some of the challenges and ethics of social media marketing, and offers some ideas on how to be legit and get paid for it.
6 Comments
Comments
Brett is asking all the right questions. He doesn't get into the question of the types who are attracted to your social media efforts. Are they likely to be in your real target market niche? There's an additional challenge.
Some excellent points here, esp. "2007 is to social media what 1996 was to SEO" - an apt analogy as far as we can tell presently.
Funny stuff, too, e.g. "I don’t want to end up actually ordering that Xanax and Tramadol stuff that always shows up in the comment spam." LOL
And as Everett says in the comments section: "Is it sustainable? Only as sustainable as any other buzz-generating medium is."
Aye, there's the rub...
bwelford brings up a great point, how do you specificaly target a market through social media? I believe SEOmoz had a great article (or possibly Whiteboard Friday feature) about this a few weeks back, anybody up to looking around for it?
A lot of social media campaigns are just going after exposure and maybe backlinks. If you want attention directly from the targeted audience, you'll have to befriend those people or use the same niche social media sites that they do...
Do you mean this, TannerC? http://www.seomoz.org/blog/whiteboard-friday-on-the-hook
Jane talks about targeting micro-communities on social sites and forums with your linkbait. She says it creates better conversions by being of genuine interest. To me, this is the most sustainable use of social media marketing- adding value to the community.
Social networking sites now are like the search engines were in the 90's. I just wonder what is going to be the Google of social networking?