Sphinn - Using Social Media To Help Manage Online Reputation

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Using Social Media To Help Manage Online Reputation

Went Hot: October 23, 2007 - 9:28 am
Posted By: DavidWallace 355 days ago
Topic Type: News Story (Jump to http://www.searchrank.com)
Category: Social Media

In today's socially connected online world, reputation management is becoming more and more a concern for any business. Sure, most companies are able to secure the number one spot in the organic search results for their brand via their company web site. However, what about the remaining first page real estate and even that of the second and third pages? What is an effective means for companies, especially small to medium sized business to control that real estate without necessarily deploying multiple company web sites? The answer - social media.

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from bwelford 355 days ago #

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A really good, meaty account of how to create a favourable climate of opinion about your company.

from randfish 355 days ago #

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That is really good - detailed, illustrated, explanatory and clear about the value. Nice work, David!

from CameronOlthuis 355 days ago #

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great, indepth article with many very useful suggestions that do work

from willcritchlow 355 days ago #

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I love the in-depth examples - using real SERPS makes it all the more powerful.

Good stuff.

from planetc1 355 days ago #

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Great post that reminded me to set up a few more social media accounts. Left me with a question though for the experts here on Sphinn.

When creating a new account on a social media site would you recommend going with a brand name or securing your primary keyword, if available?

from DavidWallace 355 days ago #

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>> When creating a new account on a social media site would you recommend going with a brand name or securing your primary keyword, if available?

from BrettFromTibet 355 days ago #

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I apprciate this article as an overview for basic, preventative reputation management. Just make SMs profiles and get some light links going to them and you will easily outrank a few random, nasty forum posts.

I'm doing rep. management for a nationally-known client and it is exceedinly difficult to rank for the client's brand name. Critical viewpoints are displayed on major media sites and high pagerank authority sites, so making a Technorati profile and linking to it a few times from your "About Us" page does little, if nothing, to get anywhere close to the top 50 results.

From scoping out other successful reputation campagins in the SERPS, more serious reputation managemnt problems seem require linking kung-pow prowess, presells and sitewides, .edu and .gov spamming, and all kinds of stronger techniques.