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Sphinn Home » Social Media
Did-It’s Uninformed Controversy for Publicity
Social Media News Source: http://blog.searchenginewatch.com
Story Found By: beussery 1055 Days ago
Category: Social Media
A lesson on controversy and "buzz" in web 3.0....
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Avatar Administrator
from dannysullivan 1054 Days ago #
Votes: 0

Sorry, I’m giving this a desphinn.Look, I’m no fan of how Did-It staffers have trashed search conferences over the years. But I totally didn’t read this latest entry as one of those.SEW doesn’t actually link to the article they’re so upset with, so you need to read it here:http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102598In it, Steve Baldwin simply looks back at past sessions from years ago as a reflection of how the industry has changed. Paid inclusion sessions that were once hot are not. Well duh. What’s so controversial about him noting this? It’s a valid reflection, a good reflection on how at one time, this was a big industry issue but things have changed since then. Same, too, on many other things he mentions.I’ve read it several times, and I just don’t see anything saying darn that SES for not offering these things. He’s just looking at a long-standing series to use as a measuring stick to determine trends in the search marketing space.Now look here:http://searchenginewatch.com/3625695That’s SES PR guru Greg Jarbo writing in 2007 on SEW itself on how the changing SES agenda reflects the changing search marketing industry. In it, he says things like:"if you look more closely at the session titles, you’ll discover that only 13 of the 55 conference sessions held in 2004 were still being held in 2007"and"More than 80 percent of what we learned in 2004 is no longer being taught in 2007. Or, to look at this through the other end of the telescope, less than 20 percent of what you need to know today is something that you could have learned three years ago."and"We can measure the rate of change in sessions, speakers, exhibitors, and geographies by examining these conference handbooks."and"These new members of the old neighborhood have different interests and concerns than the search community gathered to talk about a few years ago"He doesn’t name specific sessions, but the overall tone is the same. The industry has changed; the agenda has changed. No one from SEW went on a warpath that Greg was dissing SES by pointing out they were no longer running some sessions because the search space has changed. So I don’t get the outrage from SEW over Steve’s piece.

Avatar Administrator
from dannysullivan 945 Days ago #
Votes: 0

Didn’t think Did-It was being controversial. See my comments.

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