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Entertaining, comprehensive coverage of Guy Kawasaki’s "Twitter as a Tool" (or "Guy Kawasaki is a Tool") keynote at Search Engine Strategies New York from Lisa Barone.
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from crimsongirl 2095 Days ago #
Votes: 1

From the blog: “He thinks Twitter is a tool (I think Guy is a tool).” Awesome!

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from pageoneresults 2095 Days ago #
Votes: 1

It is about time I get to read something about that Kawasaki guy that doesn’t give him some sort of divinity. Those gals at Outspoken Media are surely living up to their company name. I like it when the big names in Social Media get a message like this."He thinks Twitter is a tool (I think Guy is a tool)."^ A classic! As soon as I saw the title on Sphinn, that was the first thing that came to me mind. He is a Tool for Twitter.

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from kerstinbakerash 2095 Days ago #
Votes: 0

"He is a Tool for Twitter."A tool on twitter... was blown away by the sheepherded nodding and agreement of what he was saying. Lisa is spot on when she calls him out on the irony of the sarcasm he was serving up as Twitter love.

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from lyndseo 2095 Days ago #
Votes: 0

I’ve heard Guy speak before and thought he was very good, but I am shocked at his stance on Twitter, and how he’s using his "celebrity" to convince people his way is the right way.  If that’s what Twitter becomes, I’m out.Great job Lisa.

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from Jill 2095 Days ago #
Votes: 1

sphunn for the amazing entertainment value of that post. Very funny!

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from MattSiltala 2095 Days ago #
Votes: 0

what a tool ... good for them for saying what I know everyone thinks about him

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from dannysullivan 2095 Days ago #
Votes: 13

Geez, forget Twitter. Someone explain to me how Alltop gets to run what appears to be hundreds of subdomains for various topics in a fun SEO play with Google giving them a free pass?

Seriously, do some searches. Alltop ranks in the first or second page of results for things like:

economic news
food news
web analytics news
wine news
web design news
photoshop news

I mean, it’s cool that they do have headlines from all these news sources. But when does it end, and how will it accelerate? Will I now have to get Alltop showing up for any "news" query in the same way I get Wikipedia for general queries.

If Joe Schmoe SEO dude came along and rolled out hundreds of domains like this, worked it on Twitter, who wants to say Google wouldn’t be down on them like a ton of bricks? But no graybar PR meters for the Alltop domains. Nope.

I kind of feel sorry for Chris Pirillo. Anyone remember Gada.be?

http://www.techcrunch.com/2005/10/10/gada-tag-meta-search-done-right/

That’s when Chris had subdomains running for multiple topics to bring back search results. The use of so many subdomains got Google coming after Chris:

http://brianlivingston.com/datamation/columns/executive_tech/article/3570546.html

http://chris.pirillo.com/gadabe-resurrected-from-google/

Meanwhile, Squidoo seemed to get a pass on the back of Seth Godin’s popularity until the spam was so much, along with a helping hand from Jason Calacanis, that it got hit with a penality:

http://searchengineland.com/search-spam-fight-mahalo-1-squidoo-0-11671

Speaking of Jason, damn if I don’t recall Google saying it wasn’t supposed to be indexing search results:

http://searchengineland.com/google-warning-against-letting-your-search-results-get-indexed-10709

Mahalo is a search engine still, isn’t it? But it still doesn’t block Google. And Google still surfaces it for some queries, though it’s far from all of them. But still....

You kind of feel sorry for Joe Schmoe. Build a name by once having worked for Apple or by having written a few marketing books, and you seem to get much better treatment than Joe would get if he pulled the same SEO play stunts.

Alltop, Mahalo, Squidoo -- none of them dominate Google. But seriously, Squidoo has a PR8 home page? Alltop has a PR7? Search Engine Land, which actually produces original content, sits with a PR6 -- but these guys that simply compile content from others get a big fat PR kiss on the lips?

Hey, I don’t fret about PR scores. I know how meaningless they can be. But Joe Schmoe who tried to launch one of these types of sites wouldn’t get any PR at all. Google would have shut them down long ago.

Lesson here? To be a really successful SEO, get successful at something else, then jump into your SEO play.



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from graywolf 2095 Days ago #
Votes: 3

@dannysullivan nope there’s absolutely no chance that public SEO’s operate under a completely different and stricter ruleset than the general population.I mean how about the fact that he got a new car yes a brand new car and didn’t get a paid link dinghttp://blog.guykawasaki.com/2009/02/audi--like-my-b.html(3rd to last paragraph Q7 deisel)

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from fantomaster 2095 Days ago #
Votes: 4

Oh, are we suddenly detecting some Google double standards? Goodness!As if cloaking, paid links (aka AdWords), content scraping of copyright protected third party property, spyware roll-outs, large scale persistent violation of users’ privacy, sucking up to dictatorships, appropriation of Web standards, handjobbed search results, etc. etc. haven’t been around for years: long enough, at least, to open a few eyes way before this.But now we’re seriously supposed to fret about Guy Kawasaki, eh? Frankly, he’s my least worry when I think of Google.So when will the next horde of "tin foil hat!" screamers and other Cuttlets rush to the fore?How nice and cosy to live in such an entirely predictable world...

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from seobook 2095 Days ago #
Votes: 6

I have never been impressed with Guy. He spoke at Elite Retreat and complained about how he couldn’t make any money from his blog. So I suggested he write an ebook and sell it directly off his blog as a best of edition, noting that I made over $1,000 a day selling my ebook. I even suggested that he could even re-compile bits from books and blog posts to make it a low effort  & high return project. With his fanboys he could have even asked the readers what entries and book bits to include in the ebook. He tried to question me and gun me down and then said "good for you, but it must be a fluke." Any credibility he had in my eyes disappeared that day.He is a good public speaker, because he is confident. But if you actually analyze what he says (like Lisa did) it is typically self-contradictory nonsense that sounds good but offers absolutely no real insights, value, or direction.

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from seobook 2095 Days ago #
Votes: 4

I don’t think Danny is particularly concerned about Guy (or any individual publisher)...he was just pointing out yet another example of the Google 2-tier justice system falling flat on its face. Consider that Google believes their roll is to clean up the internet "cesspool" (their word, not mine) and yet they still have these fraudelent government grant ads http://www.google.com/search?q=government+grantsover 3 weeks after lying saying that they were cleaned uphttp://www.clickz.com/3633002

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from rhcerff 2095 Days ago #
Votes: 0

@ graywolf... ah, but they didn’t give him the Q7 for the links, but rather for the actual post.  The links incidental?Either way, some folk are always going to be more equal than others.Loved the article however!

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from kgamache 2095 Days ago #
Votes: 0

I think Guy’s comments on getting the most friends you can is ridiculous.  The benefit of having these friends is to be able to FOLLOW what they are doing and reading and saying, you can not tell my that Guy is able to follow every post every link that his "followers" are posting, oh wait that’s right he has someone to do that for him!  I prefer to be able to actually see what my friends are posting and talking aboutt and become educated at the same time.  Anyway excellent post Lisa.

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from pageoneresults 2095 Days ago #
Votes: 0

"I think Guy’s comments on getting the most friends you can is ridiculous." < There is a very large group of Social Media Mavens who follow that same mantra, that Guy is not the only one. He just happens to be one of the flock leaders. :) This appears to be the trend with many who have had a strong presence in media. Twitter and similar platforms are now their hunting grounds. It is somewhat genius but at the same time, it goes against the grain of the other half. I’m finding that the percentage of people who find this acceptable is somewhat high and it has forced me to tone down some of my research into that whole auto follow space, what a mess that is. Its like a Social Media Free For All, that’s what it is. Ever dig deep into some of the Following Timelines of Power Twits? Oh boy, there are some fun things to be found. Due to Auto Follow features, they’ve picked up some really interesting Followers. Not to mention some of the Avatars that are being shown for those. :)

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from RobBothan 2095 Days ago #
Votes: 0

LOL pageone - your not suggesting an evil anti campaign?  Spam creating a bunch of pornactress twitter accounts with NSFW avatar images, and then having all of them follow Guy in order to overwhelm his followers count with dodgy porn?"Quantity has a quality all of its own" - you know who said that? Stalin.We all now what happened with him, so Guy perhaps some history reading might help :)

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from Halfdeck 2095 Days ago #
Votes: 1

Guy’s credibility is shot. I’m dumbfounded by his lack of class, arrogance, and greed. He may not be a 40-yr-old virgin still living in his parents’ basement http://twitter.com/guykawasaki/statuses/931761017 but he sure acts like one. He doesn’t know how to take criticism, for one. When mattcutts pointed out an issue with alltop he was quick to dismiss the feedback as seo guru wannabe snail oil bullshit. He dissed Techcrunch readers for talking bad about his kash kaw alltop. When I pointed out that alltop links were months stale, his response was "only 0.01% of users care." Apparently Aaron Wall also gave Guy constructive feedback only to hear his opinion be trivialized. Damn smooth.

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from BrickMarketing 2094 Days ago #
Votes: -1

I peronsally think Google should be tougher on SEO folks (espically the black hat ones).  These people make it tough for honest and hardworking people to make a living beacause the give "us" a bad name...

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from michddot 2094 Days ago #
Votes: 0

Wow everyones all worked up on this one. Since when did google say life was fair? Get over it and do better, figure it out and beat them, do it your way and f...orget about it. Google edits there results and is a buniness, beyond everything else. A business that gets its income from driving clicks not giving good results. Thye WILL and DO list who and what makes them the most money. That is the story we all know so well, why worry about.:) just make your own story & rules, youll be better for it..... [seems to pay Guy Kawasaki a pretty nice check while we are all here gripping about it] BH GH or WH its still business plain & simple.

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from seobook 2094 Days ago #
Votes: 0

>I peronsally think Google should be tougher on SEO folks (espically the black hat ones).

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from FionnD 2092 Days ago #
Votes: 0

More free publicity for Guy.  The more we talk about him the more he loves it.  I was not impressed and thougth that the keynote was completely inappropriate.  He is simply a spammer or in the case of Twitter a Twammer.  As he said in his keynote if you dont like him unfollow him. I certainly did when I found out his whole twitter acocunt is complete garbage totally desinged to promote Alltop.

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from Gab 2086 Days ago #
Votes: 0

@Aaron - Actually, Guy did take your advice. He just made it a print book rather than an ebook. It’s called >Reality Check, and has a lot of overlap with his blog posts (though, as I haven’t read all his posts, IDK if it’s 100% of what was on hig blog... which is perhaps the point for most of his readers). Also, say what you will about his seo/personality, he writes quality business advice imho. 

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from Feydakin 1985 Days ago #
Votes: 0

Desphinning in protest of all the emo, woe is me, life isn’t fair, posts. Suck it up and get back to work instead of worrying about other people so much.

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from JMorris 1985 Days ago #
Votes: 0

Desphinning for the simple fact that more than a couple of the people on the bandwagon were just pumping Guy up last year. Another one bites the dust. Move on.

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from Misscj 1985 Days ago #
Votes: 0

Same as what they said. Gossip and stuff is not constructive :)

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