Published: Oct 23, 2007 - 04:45 pm
Story Found By: Khook20 1678 Days ago
Category: SEO
4 Comments
4 Comments
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Comments
"Personally, I enjoy off-topic posts, most of the time (Scoble drives me crazy). It gives you that glimpse into the author’s life that you can’t get while they’re talking about the search engine optimization basics. But that’s me."But is it just Bruce? Ive been asked about going off-topic once in a while — which wasnt uncommon for me a year ago — but less so these days.So in reality, when people go off-topic, theyre reaching out and doing the personable stuff with their audience that keeps them reading the on-topic stuff...
Danny had a post today that could be considered off-topic ( http://sphinn.com/story/10670 ) but it was on-topic for at least one of his readers.I like reading the personal stuff once in a while, reminds me of our similarities.
I am a regular reader of SEOmoz (not a premium member) and I have to say I enjoy off topic posts (once it’s not over the top). I actually think off topic post helps create a personality for the website/brand. I feel that a user will relate off topic articles to the websites brand, if there was no off topic articles the user would probably see the sites brand as plain and simply a knowledge based brand where as off topic articles help create a personality! Look at a product like McDonalds they have a weird looking clown attempting to sell hamburgers, it doesnt make much sense but it helps McDonalds build a brand and have a personality attached to the brand (This paragraph makes sense in my head I hope other people understand what I am trying to say). On another note off topic: I really didnt understand how small these SEO communities were the same names pop up all the time!!
Also, just to point out that I dont actually believe that Rands post was particularly off topic. As far as I could tell, it was about the day in the life of one of the industry leaders. Quite SEO related if you ask me.And again, its something expected of the SEOMoz approach, so why the complaints now?There definitely seems to be somewhat of an attitude shift in the SEO community of late.