Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » PPC
Google Testing Increased AdWords Character Limits
PPC News Source: http://www.kerstinbakerash.com
Published: Mar 26, 2009 - 02:19 pm
Story Found By: TCSM 1515 Days ago
Category: PPC
Google appears to be letting some advertisers post PPC titles with more than 25 characters. Details inside...
 Comments8 Comments  

Comments

Avatar
from kerstinbakerash 1514 Days ago #
Votes: 0

Five characters might not seem like a lot, but it’s certainly something that is going to give an extra advantage to advertisers who choose to use DKI. Consider the difference between:Advertiser 1: Cheap Flights to New York City (30 characters)Advertiser 2: Flights to New York City (24 characters)You get an entire extra word in, letting the searcher know that there’s better potential to get cheaper flights from Advertiser 1 than Advertiser 2. Whether or not this helps on the follow through is another discussion altogether, but it’s certainly yet one more way that Google thinks will get more bang for your buck.

Avatar
from o3man 1514 Days ago #
Votes: 0

Thanks, we need this. Also, to make the font bigger so people can see our ads.

Avatar
from trickster 1514 Days ago #
Votes: 0

I have seen as many as 31 characters in AdWords titles. I wrote about it at http://sphinn.com/story/100202 and http://sphinn.com/story/103926.

Avatar
from pageoneresults 1514 Days ago #
Votes: 0

Bummer. I wonder why both of those never got any Sphinns? Wrong time of the day, week? Not enough Sphinnfluence yet? < I’d say it was the latter. These are times when stories could be merged to bring them together under one topic. That way everyone gets credit and you get different perspectives on the find.

Avatar
from trickster 1514 Days ago #
Votes: 0

Yeah, I don’t have any Sphinnfluence since I rarely use this site, but no prob! Glad to see it’s finally getting some attention and we can finally get a confirmation from Google about this. Also, I just counted the characters again and I saw 30 character titles instead of the 31 character titles like I first claimed. :-/

Avatar
from pageoneresults 1514 Days ago #
Votes: 0

"Yeah, I don’t have any Sphinnfluence since I rarely use this site." Ah-ha, there’s the reason. You only get out of it what you put into it. Rarely use. No Sphinns. That would be the typical routine. Ya gotta play the game to get some play. :)

Avatar
from mwiegand77 1514 Days ago #
Votes: 0

This is a little annoying, honestly, because it seems indiscriminate on Google’s part. DKI - especially using broad or even phrase match types - can lead to a lot of junky searches and by proxy a lot of junky dynamic headlines.I’d rather have the extra 10 characters when I’m writing a static headline. It’s far more useful that way.

Avatar
from TCSM 1514 Days ago #
Votes: 0

@trickster should have let me know. I’m pretty good at getting stuff on the homepage.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Digital Marketing Depot Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:


Webcasts:
Research:
Whitepapers:

See More Topics

Latest News From Search Engine Land