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Google appears to be letting some advertisers post PPC titles with more than 25 characters. Details inside...
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from kerstinbakerash 1946 Days ago #
Votes: 0

Five characters might not seem like a lot, but it’s certainly something that is going to give an extra advantage to advertisers who choose to use DKI. Consider the difference between:Advertiser 1: Cheap Flights to New York City (30 characters)Advertiser 2: Flights to New York City (24 characters)You get an entire extra word in, letting the searcher know that there’s better potential to get cheaper flights from Advertiser 1 than Advertiser 2. Whether or not this helps on the follow through is another discussion altogether, but it’s certainly yet one more way that Google thinks will get more bang for your buck.

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from o3man 1946 Days ago #
Votes: 0

Thanks, we need this. Also, to make the font bigger so people can see our ads.

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from trickster 1946 Days ago #
Votes: 0

I have seen as many as 31 characters in AdWords titles. I wrote about it at http://sphinn.com/story/100202 and http://sphinn.com/story/103926.

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from pageoneresults 1946 Days ago #
Votes: 0

Bummer. I wonder why both of those never got any Sphinns? Wrong time of the day, week? Not enough Sphinnfluence yet? < I’d say it was the latter. These are times when stories could be merged to bring them together under one topic. That way everyone gets credit and you get different perspectives on the find.

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from trickster 1946 Days ago #
Votes: 0

Yeah, I don’t have any Sphinnfluence since I rarely use this site, but no prob! Glad to see it’s finally getting some attention and we can finally get a confirmation from Google about this. Also, I just counted the characters again and I saw 30 character titles instead of the 31 character titles like I first claimed. :-/

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from pageoneresults 1946 Days ago #
Votes: 0

"Yeah, I don’t have any Sphinnfluence since I rarely use this site." Ah-ha, there’s the reason. You only get out of it what you put into it. Rarely use. No Sphinns. That would be the typical routine. Ya gotta play the game to get some play. :)

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from mwiegand77 1946 Days ago #
Votes: 0

This is a little annoying, honestly, because it seems indiscriminate on Google’s part. DKI - especially using broad or even phrase match types - can lead to a lot of junky searches and by proxy a lot of junky dynamic headlines.I’d rather have the extra 10 characters when I’m writing a static headline. It’s far more useful that way.

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from TCSM 1946 Days ago #
Votes: 0

@trickster should have let me know. I’m pretty good at getting stuff on the homepage.

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