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Bill Sklawski writes, "A newly published Yahoo patent application gives us some ideas on how it might extract keywords from the URLs of pages, and ranks them, as well as using information uncovered in the process to determine which pages to crawl first from a web site."
Comments3 Comments  


from pageoneresults 3311 Days ago #
Votes: 0

I’ve been following William Slawski for years. His dissection of patents is well presented and easy for common folks to understand. This particular patent could get people into trouble if they don’t fully understand the processes involved, including myself. :) "Keywords may also be extracted from the URLs of pages, by using an algorithm that can break the URL into components, understanding the structure of those URLs, and removing candidate keywords from the different parts found within the URL."That is the key point I took away from my first review. And why I feel all websites should have a strict category nomenclature and use shallow click paths as much as possible. I wonder how /cat/keyword compares to /cat/keyword-keyword-keyword-keyword-keyword...

from neyne 3308 Days ago #
Votes: 2

this is not exactly new information. We have ranked completely new websites on the first page of Yahoo for very competitive (adult) terms only by using keywords in the domain name as far back as 2002. A more interesting spin on this is how having keywords in the domain name could allow you to utilize those keywords more agressively in your on-page optimization, without tripping all kinds of penalties and filters...

from mwiegand77 3307 Days ago #
Votes: 1

As a rule of thumb, I wouldn’t pack any more than 4-5 keywords in a hyphenated URL suffix. There are some CMSs and Blogging Platform Plugins that’ll do this automatically with your article headline though, and those blogs don’t seem to get dinged so much.Still, if you go less 4-5 or less, the keywords you do put in the URL will probably have more weight for the particular phrase you’re targeting and you won’t risk dilluting the important of your most important keyword or keyword phrase.

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