"Interestingly, as web designers and marketers, we create content in the hopes that readers will do something. We want them to read and click to go somewhere. We hope they read and make a purchase. In other words, we design click paths and tasks to direct action or persuade some kind of interaction. We have expectations of our readers. We don’t think in terms of rewards. We don’t even visualize their reading experience. (We hope nobody is reading our stuff while driving, however.)"
Posted in SEL’s Just Behave Column
4 Comments
Posted in SEL’s Just Behave Column
4 Comments
Comments
I’ve done some informal poles, Kim, and have found that 3/4 of those who gave an opinion preferred paper books to ebooks.
Interesting. We’re debating this at Cre8asiteforums and books are winning but a Kindle user is presenting a good case :)
yeah, I hear the kindle is supposedly just like paper. But I haven’t seen one in person yet.
You can’t smell an online book, you can’t rub your fingers over Truman Capote’s autograph...there is simply no way that an actual proper book could ever be replaced by anything online, for me.