The goal posts have moved dramatically for business owners now that employees can have such potent online presences. Some employers have embraced employees with a strong personal brand whereas others treat them with scepticism and suspicion.
I asked Lisa Barone about her experiences moving from company to company and how her personal brand helped, along with Aaron Darc, a Sydney writer who has had the opposite experience.
Discuss
I asked Lisa Barone about her experiences moving from company to company and how her personal brand helped, along with Aaron Darc, a Sydney writer who has had the opposite experience.
Discuss
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