Sphinn Home » Water Cooler
Avatar Went Hot: October 25, 2007 - 8:56 am
Posted By: Wiep 273 days ago
Topic Type: News Story (Jump to http://seo2.0.onreact.com)
Category: Water Cooler
"#2. The quick one: Wants you to start right away, assuming he is the only client you have, but in most cases very slow to pay."

Sounds familiar?
9 Comments     

Comments

from onreact 273 days ago #
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Thanks for submitting! I would really like to know if I am the only one or if you too can relate. Maybe it's a German/Europe only problem?

from Wiep 273 days ago #
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I know most of them, but since I live almost next door, that doesn't answer your question if it's a European problem ;)

from onreact 273 days ago #
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"You" of course refers to everyone on Sphinn :-)

from toprank 273 days ago #
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I have an addition:  The inherited client.

ie, your contact at the client company leaves and the replacement comes in with their own agenda which smacks of obliterating any evidence of the predecessor. The only way for the SEO consultant to survive such a situation is through impeccable account management, campaign success/reporting and social skills.

from onreact 273 days ago #
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Yeah, right Lee. I had luckily only two of those until now.

from planetc1 272 days ago #
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These types of clients exist in nearly every business. This is why it is important for you to have a written down, revised regularly, set of goals for yourself and your business, along with a clear description and well understood image of YOUR PERFECT CLIENT.

For example, in my office we seek clients with 3 primary qualities:
  1. they enjoy the service
  2. they value the service
  3. they talk about the service to others (referrals)
You also want to study carefully the actions of new clients so you can better determine who you are dealing with before you deal with them. For this I'll use Lee Oddens client checklist.

http://www.toprankblog.com/2007/09/sem-readiness/

It's a great way to filter out what you don't want and to discover clues about your prospects. After you have a hundred (or maybe less) of these filled out you'll be able to match them to your list of potential 'types' of clients and can act accordingly.

from tambre 272 days ago #
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here's one to add if you haven't met this type: the one that tells you that they could just be doing this themselves... or tell you that and then tell you how to do your job optimizing their site :)

i have run into i think 9/10 of your list. /sigh

from onreact 272 days ago #
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Thank you planetc1! It's really about objectives. You can't go after every client.
tambre, are you from Germany? ;-)

from tambre 271 days ago #
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onreact: haha, nah. i'm from the west coast usa so apparently it's not only a european problem ;)

on the other hand, that's not to say that all of my clients are like that. i've got a nice selection of clients that i totally enjoy and think are great :D


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