Published: Oct 25, 2007 - 08:56 am
Story Found By: Wiep 1571 Days ago
Category: Sphinn Zone
Sounds familiar?
9 Comments
9 Comments
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Comments
Thanks for submitting! I would really like to know if I am the only one or if you too can relate. Maybe its a German/Europe only problem?
I know most of them, but since I live almost next door, that doesnt answer your question if its a European problem ;)
"You" of course refers to everyone on Sphinn :-)
I have an addition: The inherited client. ie, your contact at the client company leaves and the replacement comes in with their own agenda which smacks of obliterating any evidence of the predecessor. The only way for the SEO consultant to survive such a situation is through impeccable account management, campaign success/reporting and social skills.
Yeah, right Lee. I had luckily only two of those until now.
These types of clients exist in nearly every business. This is why it is important for you to have a written down, revised regularly, set of goals for yourself and your business, along with a clear description and well understood image of YOUR PERFECT CLIENT.For example, in my office we seek clients with 3 primary qualities:they enjoy the servicethey value the servicethey talk about the service to others (referrals)You also want to study carefully the actions of new clients so you can better determine who you are dealing with before you deal with them. For this Ill use Lee Oddens client checklist.http://www.toprankblog.com/2007/09/sem-readiness/Its a great way to filter out what you dont want and to discover clues about your prospects. After you have a hundred (or maybe less) of these filled out youll be able to match them to your list of potential types of clients and can act accordingly.
heres one to add if you havent met this type: the one that tells you that they could just be doing this themselves... or tell you that and then tell you how to do your job optimizing their site :)i have run into i think 9/10 of your list. /sigh
Thank you planetc1! Its really about objectives. You cant go after every client.tambre, are you from Germany? ;-)
onreact: haha, nah. im from the west coast usa so apparently its not only a european problem ;)on the other hand, thats not to say that all of my clients are like that. ive got a nice selection of clients that i totally enjoy and think are great :D