Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online.
Comments3 Comments  


from bwelford 3332 Days ago #
Votes: 1

With the increasing audience for Twitter, even if you only get a fraction of the online conversation that swirls around  your brand, it is a way in to a very switched-on section of your enthusiasts or your debunkers.  Either way it’s high ROI territory.  Good post on the tools to use.

from searchcommander 3332 Days ago #
Votes: 0

I use EasyTweets and Tweetlater, but your post was an eye-opener! There seem to be more Twools every month - I wonder how long it will be before Twitter simply builds some  decent ones into their system?

from jonathannelson 3331 Days ago #
Votes: 0

Nice post David.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: