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Li Evans, talking about social media, points out the fact that "you need to plan your social media strategies around other success factors, not how many links you gain or SERP spots your take up. If you plan your strategy around other success factors, the links and SERPs will only naturally come because you efforts were successful in other ways."
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from o3man 1971 Days ago #
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SEO is one reason. There are others such as brand building. Keeping in touch with customerrs.

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from relentless 1970 Days ago #
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that’s the beauty of social media sites, the community cannot be tricked like a computer can! You have to be social and giving first to be successful.

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from bluecollar 1966 Days ago #
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To me this article is advocating that individuals or companies who blog for SERPs and do it poorly shouldn’t blog at all.  I tend to disagree with this article for several reasons.  Number one the possiblily of failue shouldn’t deter someone from making an attempt and two if the ROI for their efforts is poor they will eventually pour resources into different marketing vehicles.My concern as a marketer would be that the blogging effort was indeed targeting individuals who are potential customers.  Driving traffic, increasing links, and ultimately increasing page rank are great but if the majority of that traffic is unconvertable - then it’s all for not.Social media is a great tool but metrics on a case by case basis should determine whether or not someone should or should not blog.  Just my two cents.

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from storyspinner 1966 Days ago #
Votes: 0

@bluecollar - just and fyi that wasn’t what I was advocating at all, and no where in the article does it state that.  what I was saying, if you are starting a blog for those reasons and expect to be successful, think again, because if that’s your primary end goal and not providing value to your audience, the effort will fail.

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from purdue512 1966 Days ago #
Votes: 0

Good article. I think I get the point... Generate value. Always. Makes sense.And I’m not trying to start anything, so please just take this as the question that it is.But why does anything that has a commercial objective seem to be "bad" around here. We do live in a capitalist society right?  And I don’t think value and commercial are mutually exclusive. In fact, some of the best things in life (including Google’s totoally awesome, world dominating search engine software) came from the pursuit of profits... Just wondering...Again - Nice piece. Thanks.

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