Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

404 Errors are probably one of the most commonly found error pages in any website and the typical reaction is that your visitors would bounce off the page as soon as they see the 404 error message. Now why do we let them go and give them alternative options ?
Comments1 Comments  


from mwiegand77 3298 Days ago #
Votes: 0

We cover this issue a lot at my company, but the consensus is:Be Apologetic and Offer Suggestions. (i.e."Sorry, that page is gone. Were you looking for...?")Be Helpful. (i.e. "Unfortunately, this page has been removed from the site, but to make it up to you here’s our Top 10 articles/products.")Be Smart. (i.e. "Whatever you do, don’t leave a user to the mercy of your site’s navigation to find their way back to what they’re looking for - no matter how good you think your nav is.")

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: