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404 Errors are probably one of the most commonly found error pages in any website and the typical reaction is that your visitors would bounce off the page as soon as they see the 404 error message. Now why do we let them go and give them alternative options ?
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from mwiegand77 1831 Days ago #
Votes: 0

We cover this issue a lot at my company, but the consensus is:Be Apologetic and Offer Suggestions. (i.e."Sorry, that page is gone. Were you looking for...?")Be Helpful. (i.e. "Unfortunately, this page has been removed from the site, but to make it up to you here’s our Top 10 articles/products.")Be Smart. (i.e. "Whatever you do, don’t leave a user to the mercy of your site’s navigation to find their way back to what they’re looking for - no matter how good you think your nav is.")

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