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It seems like just a few weeks ago when Stephan and I chatted with Neil Patel about what the next quick hit for Diggers would be, and I think he suggested shoving an iPhone into a blender. So, the guys at Will It Blend have done it, of course. Submitted to Digg about 19 hours ago, it already has 6853 diggs. http://digg.com/apple/Will_it_Blend_iPhone
7 Comments     

Comments

from dannysullivan 725 days ago #
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Insane. Talk about, pardon the pun, blending two great things together -- the viral hype of the blending site with the iPhone hype.

from demib 725 days ago #
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I think that hole blending thing started with the Danish/Chilean artist Marco Evaristti with his installation "The Goldfish Blender" - see more here: http://www.evaristti.com/work/installation/HELENA/index.htm

The blenders was filled with live gold fish and connected to the power. Anyone could blend them - if they wanted. And in fact, at one of the places the installation was shown one did :)

Marco is a master of creating events and installations that gets a lot of attention. A true master of PR. In his last project he climed to the top of Mont Blanc covered the top in red and announced a new state - well, it actually took a few arrests, french police and helicopters before he got to that. But read more about that on Marcos blog.

from imnotadoctor 724 days ago #
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So sad..

from njohnson 724 days ago #
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i love this. iphone mania is out of control! yes, it's a cool gadget, but it's still just a material good - it blends!

from identity 724 days ago #
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Will It Blend is a great example of a never ending opportunity for viral content development!

Reminds me of the old Timex commercials... Takes a licking, and keeps on ticking. Dare say, I think Timex has met its match.

from JonMyers 723 days ago #
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Such a waste of an iPhone, but as ever great stuff from the Will It Blend team already over 700,000 views on YouTube in 2 days. The Ipod that they did 7 months ago has had the most views at 3.8 million. The iPhone at this rate will go past that in weeks!

from ChristianBk 723 days ago #
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I shed a single tear while watching that vid.

I love my iPhone. And the thought of it ever turning into black dust one day makes me sad!


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