Vanessa Fox: This post is about quick wins in crawlability. In many cases, ensuring crawlability also ensures accessibility (particularly access via screen readers). From this standpoint, many government web sites have an advantage over other sites since they already build in many accessibility features. Creating search-friendly sites also improves usability and user access from mobile devices and slow connections. So forget everything you may have heard about how you have to sacrifice user experience for SEO. SEO done right facilitates deeper audience engagement, makes it easier for visitors to navigate and find information on the site, and provides access to a wider variety of users.
Discuss
Discuss
Comments