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I’ve been thinking and talking a lot about Quality Score (for search networks) lately. I usually don’t think much about quality score (QS) and over time, I got fed up with people who were obsessed with it. I suspected it was just people’s fascination with mysteries- Google algorithms cause a lot of discussion because they’re complicated and partly secret. But I figured, if you create ad groups that make sense and test good ads, QS takes care of itself.
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from whitespark 1029 Days ago #
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Great AdWords tips in this article. Thanks Brian!

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